Scarlet Opus Limited The Hall, Lairgate, Beverley, East Riding of Yorkshire, HU17 8HL, UK Tel: +44 1482 870 360 VAT No. 894 8503 74 | Reg. No. 06246744 www.scarletopus.com / twitter.com/scarletopus Being a Trend Forecaster of Interiors Fashion Managing Director & Lead Forecaster at Scarlet Opus After I’ve presented a trend seminar it’s usual for several audience members to come and speak to me about some piece of information or another that particularly interested them, and without fail each and every one of them will comment on how brilliant it must be to be a Trend Forecaster (which of course it is!) … and they will also normally ask me exactly what my day-to-day job entails. It seems no matter where in the world I present seminars, and no matter what market sector the audience members are from, Trend Forecasting is a job that fascinates people. So I thought it would be interesting to give you an insight into what it is I do all day:
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What Exactly Does a Trend Forecaster of Interiors & Home Products Do?
An interesting story giving insight into the daily life of 'Being a Trend Forecaster................. maybe you want to be one?
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Scarlet Opus Limited The Hall, Lairgate, Beverley, East Riding of Yorkshire, HU17 8HL, UK
Basically I lead the trend forecasting and creative projects at Scarlet Opus and spend my days thinking about, discussing and writing about the future!
Outside of the design industry few people seem to know about the work of Trend Forecasters or how our
predictions help to guide the designing, manufacturing and buying activities of the world’s best known
product brands and retailers.
In fact few end consumers have any idea that the vast majority of the products they buy have been
created in line with the predictions of international trend forecasting agencies like ours, and that this
process of forecasting all started a couple of years before the product ever became available for them to
buy in a shop:
Scarlet Opus Limited The Hall, Lairgate, Beverley, East Riding of Yorkshire, HU17 8HL, UK
I know – it’s kinda crazy! Many of our clients want to know about trend predictions just 1 year or 18
months in advance, so whilst we work on reports looking ahead 2 years, we’re also translating trends into
product ideas for our clients who want to stay focussed on Spring/Summer 2015 at the moment … and
that’s fine too because we want to work at the pace that is right for our clients.
First and foremost being a Trend Forecaster is about research and information gathering; then analysis and translation of that information. Then drinking cocktails & attending lovely events. That’s the order of the work tasks for a Trend Forecaster. Just to be clear – let me show you that as a diagram:
Essentially what I’m saying is that a lot of my time as a Trend Forecaster is spent online finding
information on the global events planned-in over the next few years, as well as sifting through the reams
of information the team gathers, reading lots of thought-provoking online articles and reports from
specialists and experts in diverse fields of study, and reading-up on everything from future film releases
to underwater architecture:
Scarlet Opus Limited The Hall, Lairgate, Beverley, East Riding of Yorkshire, HU17 8HL, UK