What EVERY For Sale By Owner Should Know

What EVERY For Sale By Owner Should

Know

Three Facts:1. Sellers have been employing REALTORS®, for

over 200 years … Why?

2. 70% of For Sale By Owners choose a REALTOR®, or change their plans … Why?

3. REALTORS®, can sell houses FASTER and for MORE MONEY … Why?

There are 6 obvious reasons…

Reason #1:

Serious Buyers Only Shop FOR SALE BY OWNERS to Save a Commission…

Reason #2:

The Law of SUPPLY

andDEMAND…

# of Realtors in Region:

Avg. # of Prospects each:

Total # of Prospects:

Avg. # of days to Close:If it takes Realtors with _____ prospects, _____ days to get sellers their money …How much TIME will it take for THE FOR SALE BY OWNER?

5000

10

50,000

120

Law of Supply & Demand

5,000 50,000 120

Reason #3:

Difficulty Separating the LOOKERS from the

BUYERS…

Separating Lookers From Buyers…

*National Association of REALTORS® Study

70%

15%

11%

4%

Frozen EquityPrefer to RentCan't AffordReady, Willing & Able

TIME?

Reason #4:

The Longer It Takes to SELL, the More MONEY That Could be LOST…

Rates might go up $New home may cost more $Your home worth less $Lose speculation time $Vacant monthly maintenance $Double house payment $Discount points might go up $Tax advantages $Lost in the shuffle $Repair and lose money $

Financial Risk Analysis:

Reason #5:

Marketing Services:

= Exposure

= Prospects

= MORE VALUE

Marketing Services Comparison:

Free MLSNationally Recognized SignProfessional MarketingMaximum Internet SyndicationInternational Relocation Realtors Referral NetworkCorporate DiscountsProfessional Sales Training

Services: REALTOR® FSBO

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Reason #6:

Third Party Negotiating Saves TIME and

MONEY…

Advantages of Third Party Negotiation

• Trained Negotiators• Not Emotionally Involved• Avoid Pitfalls

• Understand the Needs of Both Parties

Now That You KNOW…

• Serious buyers only shop For Sale By Owners to SAVE the COMMISSION

• The Law of SUPPLY and DEMAND• The difficulty separating LOOKERS from BUYERS

• More Marketing Services ultimately equals MORE BUYERS• The Longer it takes to sell, the more MONEY that can be LOST• 3rd Party Negotiating saves TIME & MONEY

Doesn’t It Just Make Sense?