What E-Telehealth Means for a Global Life Sciences Company and One of it's Leading Medical Devices

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What E-Telehealth Means for a Global Life Sciences Company and One of its Leading Medical Devices

CASE STUDY

WHAT E-TELEHEALTH MEANS FOR A GLOBAL LIFE SCIENCES COMPANY AND ONE OF ITS LEADING MEDICAL DEVICES WWW.FULD.COM

Measuring a Market Unsettled by Technology Case Overview

Employing sensors, apps, and mobile transmission of results, e-telehealth could revolutionize the design and performance of medical devices – and the business models of their makers. To determine what rivals were planning both technologically and in terms of collaborations in e-telehealth, the manufacturer of a widely used medical device turned to Fuld + Company. As a result of our intensive research into the product, branding, and go to market activities of the client’s chief competitors, we were able to recommend that the company invest modestly in early stage technologies for its medical device and delay large investments and alliances until the murky future of e-telehealth became clearer.

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A Gold Rush in E-Telehealth Key Business Challenges

Companies ranging from big pharma, biotech, medical device firms, mobile phone carriers and managed care organizations in the US, have jumped into the e-telehealth market, providing everything from sensors to sophisticated remote devices, to nationwide wireless carrier networks, all to grab a piece of this rapidly growing market. A wide range of companies, including medical device companies, are trying to offer part of the solution, building wireless tools and apps into their products to transmit data, enable remote analysis of results, and monitor patient health.



Asking the Hard Questions Key Business Challenges

What remains unclear is exactly how pharmaceutical companies will capitalize on these new technologies – who out of the technology and device innovators they will partner with, what exactly the innovations will achieve (measure, record, transmit) and when. Winning in the e-telehealth industry won’t simply be a matter of bells and whistles on devices. It will be a matter of which company has the right vision, the right technology, can cut the best deal, form the most effective alliance, and has the most intimate knowledge of its customer markets. In this complex context, our client wanted answers to many questions:

Does the technology add significant value? What do physicians, patients, and payers think of it? What are the likely winning business models and what

partnerships and investments will they require?



A Cautious Conclusion The Fuld Approach

Fuld + Company exhaustively investigated the activities of our client’s chief competitors, including their partnerships, technologies, development timelines, device designs, trials and studies, and what they were trying to achieve with their devices. As a result of this research, we were able to recommend that the client make modest investments in some early stage apps and technologies that could be integrated with their products in the future.



A Judicious Response Key Business Impact

Our work provided the client with a clear understanding of the still highly unstable terms of competition in e-telehealth and the device market. As a result, the company was able to confidently define further developmental efforts in the area and refrain from radically overhauling its product and making major commitments to a business model that might soon be outdated. At the same time, the company was enabled to respond tactically in the near term while evolving its overarching strategy for the future when the opportunity to have real impact would be clearer.



Looking Before You Leap The Fuld Review

Often, companies jump into exciting new areas with both feet before they have exercised due diligence about where and how they should invest. They fear being late to the party, or they underestimate the fluidity and complexity of the technology and the market. In this case, the client made sure that they were in possession of the best available intelligence about the market and their rivals before determining the scale and scope of their investments. Sometimes, being too early to the party can be just as painful as being too late.



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About Fuld + Company

WHO WE ARE

Since 1979 Fuld + Company have pioneered competitive intelligence, and today we work with leading companies worldwide to deliver the competitive and market insights they need to make better business decisions. We don’t rest on our history and past successes. This means working hard to deliver uncompromising analysis that generates sound advice and earns us enduring partnerships with our clients.

WHY CHOOSE US

We are driven to expose our clients to insights about their industry, their competition and a changing market; designed to help avoid surprises and industry shocks. Through deep research, penetrating analysis and strategic gaming + advisory expertise, our team of professionals help you identify and solve tactical and strategic challenges. We help reduce the risks associated with business-critical decision making.

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War Games / Competitive Simulations

Market Analysis, Share + Sizing

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Brand + Product Positioning / Launch Support

Product Portfolio Roadmap

New Market Entry / Segmentation

Value Chain Analysis

Life Cycle Management

Win / Loss Bid Support

CORPORATE STRATEGIC PLANNING

Early Warning + Scenario Planning

Sales Force Effectiveness

Merger/Acquisition + Licensing

Innovation Strategy

Business Model / Industry Convergence



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What E-Telehealth Means for a Global Life Sciences Company and One of it's Leading Medical Devices

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