What does the Pool guy know you don’t about marketing? A lot!

How Brutally Honest Content Can Generate T t T ffi d S lTrust, Traffic, and Sales

By Marcus Sheridan eslio

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By Marcus Sheridan

www.TheSalesLion.com

@ h S l Li

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@TheSalesLion

Why do mostWhy do most companies stink atcompanies stink at content marketing? es

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content marketing?

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Great Content is the Modern Day D id G li hDavid v Goliath…So don’t be Goliath!!!

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Your Business in NOT the Exception to Great Content

Hey Marcus.Hey Marcus.I’m super busy today, but I was thinking about you. First off…THANK YOU!!! We spoke in the fall about (content marketing) for 15 minutes or so and you convinced me that smart people in a blue collar industry can dominate online with the help of smart blogging and a lot of hard work.lot of hard work. …..Blogging has been amazing for us. We started in October 2010We had 300 visitors in November. We had 14,000 in April. Our business has basically changed overnight. My boss is AMAZED. We’ve had to hire new people, buy new truck and machines etc Its been a crazy season I also got promoted to Vice President es

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machines, etc. Its been a crazy season. I also got promoted to Vice President.Sincerely,Jason

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And what does Jason do???

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B2B, B2C, blah, blah…

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I was a Pool Guy on the Brinky

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• Housing collapse of 2008• Housing collapse of 2008• There were 80% less customers to choose from• Financially, we were in BIG trouble

The Magic that is Content Marketing

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FromPool Guys to TeachersFrom Pool Guys to Teachers• 8 years of businessy

• 1000+ Sales Appointments

• 100,000+ emails

• 400,00+ phone calls eslio

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• How many consumer questions??? w

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This is how you start a blog!This is how you start a blog!

What has content/blogging done for me?

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www.RiverPoolsandSpas.com

Pools Sales Through ContentPools Sales Through Content

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So how does it happen?

The Most Popular Marketing Strategy in the World

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Your customers want the truth, so give it to them!(Transparent Marketing)

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7 Transparent Strategies h ill hthat will Change Your B i F es

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Business Forever

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#1 Tell MeWhat It Costs!#1. Tell Me What It Costs!

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When you go to a website, and it doesn’t answer your questions, what’s your next move?

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Search Anything That Has to Do With ‘Fib l P l C ’‘Fiberglass Pool Cost’

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#2. Some Say Cost, Others Say “Price”#2. Some Say Cost, Others Say  Price

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Numbers Don’t LieNumbers Don t Lie…

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#3. Everyone Wants to Know Problems…

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I G l W TIn Google We Trust

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Trust Traffic LinksTrust, Traffic, LinksLinks!

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#4 #5 Versus/Compare#4, #5 Versus/Compare

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Again it’s about listeningAgain, it s about listening…• So Marcus which is better concrete orSo Marcus, which is better, concrete or fiberglass?

• How do Viking Pools compare to Leisure• How do Viking Pools compare to Leisure Pools?

Sh ld I d ?

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• Should I get stamped concrete or pavers?

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TheNumbers and LinksThe Numbers and Links…

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Electrolux vs. Bosh: Immediate ResultsElectrolux  vs. Bosh: Immediate Results

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If your sales people are being asked the question, you should be answering it…on your website!

Think exactly like a consumerThink exactly like a consumer…

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#6Awards#6 Awards

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How it works…How it works…

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How did the “Big Boys” react?

Everybody wants to be invited…

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WOW!!!!

#7 Breaking News#7. Breaking News

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Industry NewsIndustry News…

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Always be on the lookoutAlways be on the lookout…

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Looking BackLooking Back….• 1. Cost If you do this, you will 

• 2. Price• 3. Problems

y , ynot only become the respected voice of 3. Problems

• 4. Vs.• 5 Compare

your industry, but the impact it will have on your sales cycle will be es

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5. Compare

• 6. Awards• 7 Breaking News

your sales cycle will be unbelievable. 

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• 7. Breaking News• 8. Best***

The BottomLine IsThe Bottom Line Is….

D hi k likDare to think like a consumer.

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Get the dang book. It’s free. It’s awesome. 

And it will change your business forever.

• www.TheSalesLion.com

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wwwTheSalesLion com ww

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www.TheSalesLion.com

@[email protected]

Questions?? (I’m ready! ☺)

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