What does the future hold for SEO?
What does the future hold for SEO?
Google launches more than 500 algorithms a year.
That’s 1 or 2 every day!
So, SEO is getting harder.
But there is a bright spot
in the horizon
for SEO
It’s not just keywords and tweaks anymore.
It’s real marketing.
But how?
Google’s latest goal is to
organise information
and make it
universally available.
Links are important.
But links alone can cause problems.
Content is king today.
Your content, like anything else on the internet, has to be worthy of a search, a read and ultimately a share.
Here’s where your SEO needs to work hand in hand with PR.
Produce content that’s:
Fresh
High-quality
Relevant
Produce fast results.
Consumers expect a site to load in 2 seconds or less.
That’s all the time you have to make an impression.
Focus should be on
User-generated content
Online reviews
User experience
User-generated content boost interactions
Online reviews are a major
ranking factor
Your users are people, not robots.
So, model an experience for people.
Remember, SEO has evolved.
It needs new tools, new strategies.
Make content relevant,
and wake up to changes
in consumer behaviour.
At Ittisa, we put the spotlight on key aspects of SEO. We,
• Target the right audience
• Optimize content
• Craft customer-specific search campaigns using the right keywords