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What does the future hold for SEO?
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What-does-the-future-hold-for-seo

Jan 23, 2018

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Page 1: What-does-the-future-hold-for-seo

What does the future hold for SEO?

Page 2: What-does-the-future-hold-for-seo

Google launches more than 500 algorithms a year.

That’s 1 or 2 every day!

So, SEO is getting harder.

Page 3: What-does-the-future-hold-for-seo

But there is a bright spot

in the horizon

for SEO

Page 4: What-does-the-future-hold-for-seo

It’s not just keywords and tweaks anymore.

It’s real marketing.

But how?

Page 5: What-does-the-future-hold-for-seo

Google’s latest goal is to

organise information

and make it

universally available.

Page 6: What-does-the-future-hold-for-seo

Links are important.

But links alone can cause problems.

Content is king today.

Page 7: What-does-the-future-hold-for-seo

Your content, like anything else on the internet, has to be worthy of a search, a read and ultimately a share.

Page 8: What-does-the-future-hold-for-seo

Here’s where your SEO needs to work hand in hand with PR.

Page 9: What-does-the-future-hold-for-seo

Produce content that’s:

Fresh

High-quality

Relevant

Page 10: What-does-the-future-hold-for-seo

Produce fast results.

Consumers expect a site to load in 2 seconds or less.

That’s all the time you have to make an impression.

Page 11: What-does-the-future-hold-for-seo

Focus should be on

User-generated content

Online reviews

User experience

Page 12: What-does-the-future-hold-for-seo

User-generated content boost interactions

Page 13: What-does-the-future-hold-for-seo

Online reviews are a major

ranking factor

Page 14: What-does-the-future-hold-for-seo

Your users are people, not robots.

So, model an experience for people.

Page 15: What-does-the-future-hold-for-seo

Remember, SEO has evolved.

It needs new tools, new strategies.

Make content relevant,

and wake up to changes

in consumer behaviour.

Page 16: What-does-the-future-hold-for-seo

At Ittisa, we put the spotlight on key aspects of SEO. We,

• Target the right audience

• Optimize content

• Craft customer-specific search campaigns using the right keywords