Journeys with Audiences Leigh-Anne Stradeski Eureka! National Childrens Museum @eurekacorporate online: #wddo
What Does Digital Offer? - Leigh-Anne Stradeski
May 12, 2015
Leigh-Anne Stradeski (CEO, Euraka!) shares the learning and opportunities developed as Eureka! The Children's Museum devises and implements its digital strategy.
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Journeys with AudiencesLeigh-Anne Stradeski
Eureka! National Childrens Museum@eurekacorporate
online: #wddo
Leigh-Anne StradeskiChief Executive
Strategic Objectives
Use social media to:
• Build brand and reputation as experts in play and learning
• Increase visitor numbers and income by connecting social media with a visitor experience that exceeds expectations
Eureka! Experts: developing our brand & reputation
February – November 2011 worked with Northern Lights PR who:
• Developed an Experts blog
• Launched @eurekaexperts on Twitter
• Trained our management team on social media use
Has resulted in:
• Huffington Blog
• Consultancy opportunities
• Invitations to speak at events & publish articles
• Steady increase in blog views and comments:
Play 20: Bridging Experts & Audience
www.play20.org• National campaign to get
families playing together
• Potential to extend brand into every home and achieve step change in attitudes to play
Play 20: Bridging Experts & Audience
• 3,000 visits (9,000 page views)
• Some great endorsements…
• …and even greater feedback:
Using social media to build our audience
Creation of Communications Specialist role in 2011, as direct recognition of the increasing importance of digital communications.
6 months since beginning of the role:
• Facebook: 2,000 “Likes” to 4,500+• 14,000+ check-ins• 1.4 Million ‘friends of friends’• Twitter: 675 to 1700+ followers• Email subscriptions from 10,000 to 18,000+• Two blogs - more than 1,000 views per month• 600 followers on Google+
And more: LinkedIn, Foursquare, youtube, Instagram…
Quality, as well as quantity…
Social media is great for listening.
Whether feedback is good or bad, we:• Acknowledge & say thank you• Share with colleagues• Find out more
Bad feedback is an opportunity to talk about what we are doing right!
Set, meet & exceed expectation
110 reviewsAverage rating: “very good”
Time for a quick plug…
• Follow us - @eurekamuseum @eurekaexperts @eurekacorporate
• Like us! www.facebook.com/eurekamuseum• Read our blog: www.experts.eureka.org.uk• Visit Play 20 and start playing:
www.play20.org• Follow us on LinkedIn & connect with us!• Watch out for our shiny new website later this
year…
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