What Does a Product Manager Do? Company Presentation July 1, 2013 linkedin.com/ anthonymitchell3
Sep 19, 2014
What Does a Product Manager Do?Company PresentationJuly 1, 2013
linkedin.com/anthonymitchell3
Agenda
> What is Product Management?> What does a Product Manager do?> How do Product Managers succeed?> What does it take to be a Product Manager?> Bonus Question*
What is Product Management?
The goal of Product Management is to avoid this scenario
Managing:>Communication>Strategy>Objectives>Expectations>Requirements>Go-to Market>Profitability
What is Product Management?> Product Management is a strategic and
business-oriented role, focused on delivering solutions to market needs.
> Product Managers...> Identify profitable opportunities that meet market
needs> Launch products into the market> Oversee products already in the market> Sunset products that longer meet market needs
What do Product Managers do?
Risk Management
Market Analysis
Product Documen
tation
Implementation & Project
Mgmt
Client Support
Tools, Systems, Process Validatio
n510K
Consulting
Services
Reporting/
Analytics
Roadmap Planning
Regulatory
StrategyRelease Planning
Training
Coding and
Testing
Sales
Story Development/Backlog
Must meet market demands + launch product + make profit
BetaClients
Customers
GeneralManager
ClinicalAnalyst
Input
What else does a Product Manager do?> Manages the brand> Generates sales leads> Responsible for the profit & loss of the product> Brings new products to life... maximizes profits
in existing products...retires unsuccessful products
> Champions the product, internally and externally
Product Management is an art, not science
How do Product Managers succeed?
PeopleSuccess Factors:>Communication>Trust>Accountability
Product Managers are the glue that hold it all together…
Product Lifecycle Management Process
Key Tools for Product Managers
What does it take to be a Product Manager?
Multitasking is in our DNA
Who wants to be a Product Manager?