What did 2012 Bing Us?
Jan 13, 2015
What did 2012 Bing Us?
Quality Content is Key• Always Fact Check Content• Include Data to Backup Points Made• Find Industry/Regional Examples• Use Graphics to Illustrate Points/Insights• Include Quotes from Leaders & Experts• Reduce use of any Jargon• Always spend more time editing & proofing
http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-contentAmnesia Razorfish | SEO Meetups 2013
Is your process scalable?
Amnesia Razorfish | SEO Meetups 2013
Infographic Overload/Overuse
http://ivancash.com/Infographic-of-InfographicsAmnesia Razorfish | SEO Meetups 2013
Facebook Cracks down on Fakes
83 mil are Fake Accounts (8.7%)45 mil are duplicate23 mil are misclassified14 mil are spam/malicious
http://www.bbc.co.uk/news/technology-19093078Amnesia Razorfish | SEO Meetups 2013
Avoid High Risk Tactics
Amnesia Razorfish | SEO Meetups 2013
FB Mobile outweighs PC users
Amnesia Razorfish | SEO Meetups 2013
Ownership of Social Data (Own Website)
Amnesia Razorfish | SEO Meetups 2013
Google Has Been Busy• Panda #24 — January 22, 2013• Panda #23 — December 21, 2012• Knowledge Graph Exp — Dec 4, 2012• Panda #22 — November 21, 2012• Panda #21 — November 5, 2012• Page Layout #2 — October 9, 2012• Penguin #3 — October 5, 2012• Aug/Sep 65-Pack — Oct 4, 2012• EMD Update — Sep 27, 2012• Panda #20 — September 27, 2012• Panda 3.9.2 (#19) — September 18, 2012• Panda 3.9.1 (#18) — August 20, 2012• 7-Result SERPs — August 14, 2012• DMCA Penalty — August 10, 2012• June/July 86-Pack — August 10, 2012• Panda 3.9 (#17) — July 24, 2012• Panda 3.8 (#16) — June 25, 2012
• Panda 3.7 (#15) — June 8, 2012• May 39-Pack — June 7, 2012• Penguin 1.1 (#2) — May 25, 2012• Knowledge Graph — May 16, 2012• April 52-Pack — May 4, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012• Panda 3.5 (#13) — April 19, 2012• March 50-Pack — April 3, 2012• Panda 3.4 (#12) — March 23, 2012• Panda 3.3 (#11) — Feb 27, 2012• February 40-Pack (2) — Feb 27, 2012• Venice — February 27, 2012• February 17-Pack — Feb 3, 2012• Ads Above The Fold — Jan 19, 2012• Panda 3.2 (#10) — Jan 18, 2012• Search + Your World — Jan 10, 2012• January 30-Pack — Jan 5, 2012
Amnesia Razorfish | SEO Meetups 2013
Google Disavow Tool
Amnesia Razorfish | SEO Meetups 2013
Google Knowledge Graph
Amnesia Razorfish | SEO Meetups 2013
Local Knowledge Graph Carousel
Amnesia Razorfish | SEO Meetups 2013
Google Hotel Finder
Amnesia Razorfish | SEO Meetups 2013
Google Insurance Comparison
Amnesia Razorfish | SEO Meetups 2013
Top 20 Results Cycle Constantly
Amnesia Razorfish | SEO Meetups 2013
Bing & Klout Partnership
Amnesia Razorfish | SEO Meetups 2013
Bing Webmaster Tools Improves SEO
Amnesia Razorfish | SEO Meetups 2013
Stop Dumb Tactics
Amnesia Razorfish | SEO Meetups 2013
Forum Spam is Not Link Building
Amnesia Razorfish | SEO Meetups 2013
Blog Commenting is not SEO
Amnesia Razorfish | SEO Meetups 2013
Trackback Spam is not SEO
http://www.copyblogger.com/trackback-spam/Amnesia Razorfish | SEO Meetups 2013
Be Smart about Guest Posts
Amnesia Razorfish | SEO Meetups 2013
Still focused on US data
Amnesia Razorfish | SEO Meetups 2013
Still focused on UK/EU data
Amnesia Razorfish | SEO Meetups 2013
AdWords data worth more?
Amnesia Razorfish | SEO Meetups 2013
AdWords data worth more?
Amnesia Razorfish | SEO Meetups 2013
How Melbourne Has Grown
Amnesia Razorfish | SEO Meetups 2013
We finally launched Merchandise
Amnesia Razorfish | SEO Meetups 2013
vEmail: [email protected] | Tel: +61 (2) 9380 9317
6/28 Freshwater Place, Southbank, Melbourne VIC 3068
Bond 3, 30 Windmill Street,Millers Point NSW 2000
Follow Me
@DavidIwanow