What can we learn from Brexit? | ‘Burst the bubble’- how do we reach beyond our established audiences? | Seminar | 17 November 2016

2016: The good, the bad and the gorilla

Nicky Hawkins, Equally Ours

2016 weird is

And somehow we’re the bad guys?

Time to reflect?

UK human rights

Against 26%

Don’t care 11%

Pro

22%

Persuadable

41%

Audience segments

“With a mountain of polls

and focus groups as our

guide, we settled on a

values frame that hit on

why most people get married: love,

commitment and family.”

2004 -2015

U.S. equal marriage

Our human rights film with Age UK

“His name is Charles”

Û

Did Brexit fact checking work?

Ask Dominic Raab

Û

Leading with values and emotions

Over to Michelle Obama

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[email protected]

@cyclinghawk @equallyours

Reframers group

Free training sessions Thank you Å

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1www.equally-ours.org.uk