Page 1
1 © Vodafone Group 2010
v1.0 October
What can Vodafone developer do for you?@johnwyerDeveloper Community ManagerNovember 2010
Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may
be the trade marks of their respective owners.
Page 2
2 © Vodafone Group 2010
v1.0 October
What does Vodafone have to do with apps?
A cross-platform digital shop for all customers to discover and buy your apps
*compatible handset required for web apps
Page 3
3 © Vodafone Group 2010
v1.0 October
I’m a developer and I have lots of appsPublish to get hem included in the Vodafone Shop!
One Shop for all your mobile apps…except iPhone.
Page 4
4 © Vodafone Group 2010
v1.0 October
http://www.flickr.com/photos/austinevan/1225274637/lightbox/
http://www.flickr.com/photos/stuartpilbrow/2887408253/
Publish
Vodafone Shop…
Sell ExtendedReach
Page 5
5 © Vodafone Group 2010
v1.0 October
Tell me more about the Shop…A cross-platform digital shop making it easy for customers to discover & buy content
A personalised and simple shopping experience for all mobile users
A single instance backend enabling rapid expansion to any market, handset or future content types
Discoverability & Distribution: We will get your content seen and discovered.
Personalised recommendations: Your content will be seen and discovered by the right customers
Reach: We will have a Shop client on Vodafone handsets and a Shop portal on MyWeb (in the mobile browser).
Visible placement: Our customers will find the Shop on their device.
Operator billing: Making it easy for customers to BUY your content!
Multiple Customer Touch Points: Ability to deep link a merchandise across Shop and MyWeb (cross-sell and up-sell)
Page 6
6 © Vodafone Group 2010
v1.0 October
Publishing your app
• http://www.flickr.com/photos/austinevan/1225274637/lightbox/
Page 7
7 © Vodafone Group 2010
v1.0 October
Selling your app
– Apps are published via developer.vodafone.com to appear in the Vodafone Shop
Developer
Revenue
Submit
Vodafone
Payment and Analytics
Select pricing& markets
2
3
8
4
7
QA & approvalMax 10
daysCustomers
Compatible devices
Go to developer.voda
fone.com
1
Publish in Vodafone Shop
5
6
Page 8
8 © Vodafone Group 2010
v1.0 October
Selling your app
Page 9
9 © Vodafone Group 2010
v1.0 October
• No, all purchases from the Shop will be made through Vodafone operator billing.
• Customers have their payments added to their monthly bill.
• This means a higher incentive to purchase and increased chances of sales for your app.
By Q1 2011, the Vodafone Shop will allow developers to use in-application and subscription billing
Do my customers have to pay via credit card?
Discover DownloadBuy (no credit card needed!) Use and Review
Page 10
10 © Vodafone Group 2010
v1.0 October
Improving your reach
• http://www.flickr.com/photos/stuartpilbrow/2887408253/
Page 11
11 © Vodafone Group 2010
v1.0 October
8 European markets in 2010
...And even more markets during 2011
Where can I sell my app?Awesome!
Page 12
12 © Vodafone Group 2010
v1.0 October
OK so how can I improve my chances of selling my app?The Vodafone Shop puts relevant content in front of the right customer to encourage greater discoverability of content and increase downloads.
More than just a list of similar contents, Vodafone Shop integrates smart recommendations throughout the Shop experience:
• Browsing by “Selected for You”• Advanced filtering• Post-purchase recommendations
Browsing BehaviourPurchase History
Ratings & Reviews
Browsing BehaviourPurchase History
Ratings & Reviews
Recommendation Engine
Recommendation Engine
Relevant PersonalisedRecommendations
SMART INSIGHTS
AND the Vodafone 360 Shop was shortlisted for Content Discovery & Personalization Award at the Meffys!
Page 13
13 © Vodafone Group 2010
v1.0 October
And any other promotional opportunities?Yes, we have targeted promotions at a global or local level for your content
> The Premium Placement Programme gives your content maximum visibility via promotional areas
> We can target your customers through different levels of exposure and targeting
> You choose the package you want
On the mobile
On the Web
Page 14
14 © Vodafone Group 2010
v1.0 October
Any other questions???
Page 15
15 © Vodafone Group 2010
v1.0 October
Yes, I have plenty of questions…• How do I get paid?
– Direct into your bank account once a month
• Do I need a special Vodafone developer account manager to get started?– No, it’s all self service via developer.vodafone.com!
• Can I sell anything I want?– Afraid not. We do have some clearly defined content guidelines and they
vary for each market so check developer.vodafone.com for more info
• Can I make my app stand out from the rest?– Yes! We also have User Experience guidelines on
developer.vodafone.com to show how to get the best from your app
• How can I test my app across multiple devices?– With our FREE testing service from Perfecto Mobile.– Access REAL devices from within your web browser to test your apps across a
range of devices.– https://vf.perfectomobile.com/widgets/ and
https://vf.perfectomobile.com/widgets/Tutorial/
Page 16
16 © Vodafone Group 2010
v1.0 October
The Landscape
Page 17
17 © Vodafone Group 2010
v1.0 October
Let’s make an app!
• http://www.flickr.com/photos/tompagenet/16455691/
Page 18
18 © Vodafone Group 2010
v1.0 October
Got an Android App?
Vodafone, the Vodafone logo, and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may
be the trade marks of their respective owners.
Page 19
19 © Vodafone Group 2010
v1.0 October
Let’s make a web page
• http://www.flickr.com/photos/misserion/2190827125/
Page 20
20 © Vodafone Group 2010
v1.0 October
Delivery
Page 21
21 © Vodafone Group 2010
v1.0 October
Joint Innovation Lab
Developers Customers
UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000
LiMo RIM Android Symbian Others
JIL Widgets
JIL Store (backend)Developer Website Warehouse
V CASTm-MarketY! Keitai
Page 22
22 © Vodafone Group 2010
v1.0 October
Coming soon….
Page 23
23 © Vodafone Group 2010
v1.0 October
Vodafone developer
Give us your feedback!developer.vodafone.com@vodafonedev
Page 24
24 © Vodafone Group 2010
v1.0 October
Tools
Tools on developer.vodafone.com and jil.org Tools on developer.vodafone.com and jil.org
Page 25
25 © Vodafone Group 2010
v1.0 October
Page 26
26 © Vodafone Group 2010
v1.0 October
I need more devices!
https://developer.vodafone.com/widgets/tools-resources/
Page 27
27 © Vodafone Group 2010
v1.0 October
Support
• http://www.flickr.com/photos/21804434@N02/3501228146/
Page 28
28 © Vodafone Group 2010
v1.0 October
Stimulate
Page 29
29 © Vodafone Group 2010
v1.0 October
Now what?
• http://www.flickr.com/photos/vizzzual-dot-com/2948587871/
Page 30
30 © Vodafone Group 2010
v1.0 October
Sell! Sell! Sell!
Page 31
31 © Vodafone Group 2010
v1.0 October
Deliver
• http://www.flickr.com/photos/kamshots/468265643/lightbox/
Page 32
32 © Vodafone Group 2010
v1.0 October
Success!
• http://www.flickr.com/photos/e_calamar/2964133803/
Page 33
33 © Vodafone Group 2010
v1.0 October
Thanks! Any more useful resources I should use?Check out the following…
WWWdeveloper.vodafone.com
We’re always talking…@mobilewidgets and @vodafonedev
GossipCheck out our blog on Vodafone developer
Smile!Our Flickr stream – pics from our developer events
Meet the teamWe have a calendar on Vodafone developer
• http://www.flickr.com/photos/paulbalcerak/4602690400/lightbox/
NewsSign up to our monthly newsletter
Page 34
34 © Vodafone Group 2010
v1.0 October
THANKS!
@vodafonedev
developer.vodafone.com