What banks need to know about startups

…or how an English major started a software

company & how that can inspire you to be a better

banker & person, impact your community in an

amazing way, and possibly make you better looking!

The Story Behind Startups

Let’s Have Some Fun!

Mark Zmarzly

www.hippocket.net

@BankMarketing www.linkedin.com

/in/markzmarzly

Who am I & Why am I Here?

Is it Necessary for Us?

Sugar Cereal is Good for You!

Don’t Let People Stop You!

Doesn’t

want her

bro to

have TV!

Wait, You Said What???

Finding Perspective

Ideas vs.

Insights

Who’s Coming With Me?

Hi, I’m Mark & I’ll Be Your Waiter

What Do Startups Think of Banks?

Perspective & Product Graph

Just Kidding! Perspective & Product

Perception: Startups vs. BanksCredit: Enso Photography

Perception: Startups vs. BanksCredit: Enso Photography

Some Perspectives:

• “By definition startups are

unbankable.” – Eric Engelmann

• “Only morons start a business on

a loan.” – Mark Cuban

• “Many treat vendors like crap until

we think they have something to

offer.” – Ben Pankonin

Will We Meet in the Middle?

What Will the Next 9 Years Bring?

Product, Perspective, Passion

In Your Startup

Communities:

• Show Up

• Ask Questions

• Serve, Don’t Sell

At the Bank Level:

• Startup Mindset

• New Product Design

– What’s the insight?

– Is the problem real?

– Validate

– MVP

• Disrupt Yourself

At the Individual Level:

• Owners Mentality

• Shift Your Perspective

– Get out of the building

– Look for problems

– Look for insights

• Propose Pilots

Who Will Answer the Call?

…I Have Prizes

Mark Zmarzly

[email protected]

402.802.1005

@BankMarketing https://www.linke

din.com/in/markz

marzly

Let’s Connect