What are the options with my Educational Studies Degree? April 18, 2012 John Horn Associate Director, Career Development UBC Career Services
Dec 29, 2015
What are the options with my Educational Studies Degree?
April 18, 2012
John HornAssociate Director, Career DevelopmentUBC Career Services
Degree and Career Options
Agenda
• Outcomes+ Three things• Brainstorming Options• Highlighting Your Value• Discussion• Questions + Thanks!
Learning ObjectivesBy the end of this workshop, you will be able to…• Identify and evaluate non-academic careers in
which a graduate degree in Educational Studies can be applied
• Demonstrate the components of a SUCCESful Value Proposition
• Discuss the competencies and attitudes required to invent a career
The Reality
Major Selection
Volunteering
Service Learning
Networking
Career Opportunities
Mentorship
Academic Courses
Studying Abroad
Part-time Job(s)
Five Competencies
1. Communication
2. Collaboration
3. Critical Thinking
4. Lifelong Learning
5. LeadershipSource: American Management Association (AMA), 2010
Get Hired!
Connect
Learn
1. What makes you curious?2. Who does this work?3. How can you gain experience?
Exp
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you
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What is a Value Proposition?A powerful value proposition should be a “sticky idea” based on the researched knowledge of your audience – if you can create a proverb, you will become a legend!
Six Steps for a Sticky “Pitch”
1. Simple | strip your value proposition down to its core
2. Unexpected | common sense into uncommon sense
3. Concrete | explain your value in terms of human action
4. Credible | let the audience test your idea for themselves
5. Emotional | make people feel something
6. Stories | mentally rehearse a situation before you’re in it
Chip and Dan Heath, Made to Stick
Six Steps for a Sticky “Pitch”
1. Simple | strip your value proposition down to its core
2. Unexpected | common sense into uncommon sense
3. Concrete | explain your value in terms of human action
4. Credible | let the audience test your idea for themselves
5. Emotional | make people feel something
6. Stories | mentally rehearse a situation before you’re in it
What is your idea’s core?
Simple | strip your value proposition down to its core
Choose | if you remember one thing about me it should be ____________
Example | “Names, names, names” and “THE low-cost airline”
Why are you interesting and how can you surprise me?
Unexpected | transform common sense into uncommon sense – Westjet
Gap Theory and Schema | make the complex simple, keep your idea mysterious
Example | “what do you know about UBC’s Department of Educational Studies?”
How is your proposition real…like life?
Concrete | language is abstract, your value proposition shouldn’t be
Velcro Theory | David Rubin on why your ideas need lots of “hooks”
Example | communicating your value as a small business plan
What makes people believe ideas?
Credible | learn from Historians and fill-up on the details
Professionalism | dress and behave like the people who work where you want to
Example | “…graduate degree from UBC’s Faculty of Education”
How do we get people to care about our ideas?
Emotions | bring out the “passion” part of your intersecting talent and passion
The Truth| forget abstract themes and share a touching personal account
Example | I will make you feel disgusted and inspired
How do you get people to act on your value proposition?
Stories | it’s not enough to tell a great story; it must reflect your agenda
Be prepared | 4-6 reasons that package your offering relative to the opportunity
Example | “This one time, during my field research…”
Formula | Mr. Christie’s storytelling tips: CAR
C – the context or situation
A – the actions you take to address the above
R – the results achieved (primary and secondary)