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WHAT ARE THE KEY ISSUES WITH e- commerce and m-commerce ? CHAPTER: 14
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What are the key issues with e- commerce and m-commerce ? Chapter-14

Aug 18, 2015

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Marketing

Sameer Mathur
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Page 1: What are the key issues with e- commerce and m-commerce ? Chapter-14

WHAT ARE THE KEY ISSUES WITH

e- commerce and m-commerce

?

CHAPTER: 14

Page 2: What are the key issues with e- commerce and m-commerce ? Chapter-14

E- COMMERCE

is usage of website to transact the sale of product and services online .

Page 3: What are the key issues with e- commerce and m-commerce ? Chapter-14

M-COMMERCE is usage of mobile to transact the

sale of products and services online .

Page 4: What are the key issues with e- commerce and m-commerce ? Chapter-14

TWO TYPES OF COMPANIES IN E -

COMMERCE

Pure Click Companies are the one who have launched websites without any previous existence as a firm.

Brick &Click Companies are the ones are the ones who have added an online site for e- commerce.

Page 5: What are the key issues with e- commerce and m-commerce ? Chapter-14

KEY ISSUES OF

E- COMMERCE & M- COMMERCE

Page 6: What are the key issues with e- commerce and m-commerce ? Chapter-14

CUSTOMER SERVICE NEEDS SPECIAL ATTENTION !

Page 7: What are the key issues with e- commerce and m-commerce ? Chapter-14

CUSTOMER’S INTERACTION WITH THE WEBSITE SHOULD BE A

PLEASURABLE EXPERIENCE.

Page 8: What are the key issues with e- commerce and m-commerce ? Chapter-14

PRODUCT/SERVICE DELIVERY

Page 9: What are the key issues with e- commerce and m-commerce ? Chapter-14

ONLINE SECURITY AND PRIVACY

Page 10: What are the key issues with e- commerce and m-commerce ? Chapter-14

SITES SHOULD PROVIDE ALL POSSIBLE INFORMATION

CRITICLLY IMPORTANT FOR

B2B ( BUISINESS to BUSINESS)

E-COMMERCE

SUCH AS Alibaba.com

Page 11: What are the key issues with e- commerce and m-commerce ? Chapter-14
Page 12: What are the key issues with e- commerce and m-commerce ? Chapter-14

DISCLAIMERCreated by

Khushi Sahu,

IIT BHU,during an internship by

Prof. Sameer Mathur, IIM Lucknow.

www.IIMinternship.com