MARKETING IN DEVELOPING VS DEVELOPED NATIONS
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MARKETING INDEVELOPING
VSDEVELOPED NATIONS
Potential of developing markets ??….
CADBURY
TUPP
ERW
ARE
NESTLE
Want to know the percentage of income from
Developing countries ?
CADBURY
TUPP
ERW
ARE
NESTLE
50%40%
33%
That is a lot!!How is it possible ?
80% of the worlds
population lives in
Developing Countries
These 80% have a ever
growing demand for goods and services…
How to succeedIn these countries?
Get your marketing strategy
Right!!
Look at these examples…
UNILEVER
It markets Rs 2 sachets for better affordability …
Most people buy from small
stores..
98% of Indians buy vegetables from local “kirana” stores.
A western image helps...
Ohhh it is from the west..It must be good.
THEDeveloping Countries…
• Brazil• Russia• India• China• South Africa
RECAPDeveloping Countries provide a unique advantage over
Developing countries…
IFYou get your marketing right !!
Thank YouChandra Has
Dondapati
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