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What are new media? communication theory
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What are new media? communication theory. To start with… “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Dec 13, 2015

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Page 1: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

What are new media?

communication theory

Page 2: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

To start with…

“Art is experimental, or it isn’t art” Who believes this crap?!

Page 3: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

How can we broadly define Technology?

How can we define digital technology?

How can we broadly define Media? How can we define new media?

new media represents a convergence of two separate historical trajectories: computing and media technologies.

Page 4: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

A brief history of new media Computer

Babbage & Turing Code Algorithm

Internet Connectivity

‘world wide web’ Content management/development Ubiquitous delivery

Web 2.0

Page 5: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Is photography static? Eadweard Muybridge 1878

Horses William Dickson and the Kinetoscope

Bitmap grids: scanning a 3D object [demo] Walter Benjamin: If an image can be

reproduced easily, where is the art? Digital imaging

Non-linear narrative Science as art? Time-based work a related part of how media

has changed due to computing technology

Page 6: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Marshall McLuhan

From Understanding Media (@0:41) The medium is the message?

Lightbulbs and video games I Haz Internetz? What is the message of Second Life?

Page 7: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!
Page 8: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!
Page 9: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Principles of Digital Media

Page 10: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Language of New Media<Lev Manovich>

1. Numerical Representation Mathematical in nature, manipulated by

algorithms In short, digital media becomes programmable.

2. Modularity LEGOs

3. Automation Halo

4. Variability Walter Benjamin

5. Transcoding Cultural layer vs. computer layer

Page 11: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Numerical Representation

Page 12: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

jodi.org, 404, 1997

Page 13: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Corinne Vionnet, Photo Opportunities, 2005

Page 14: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Corinne Vionnet, Photo Opportunities, 2005

Page 15: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Modularity

Page 16: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Jim Campbell, Illuminated Average: Fleming’s Wizard of Oz, 2001

Page 17: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Jim Campbell, Illuminated Average: Hitchcock’s Psycho, 2000

Page 18: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Mark Napier, Shredder, 1998

Page 19: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Automation

Page 20: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

MTAA, 1 year performance video, 2004

Page 21: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Variability

Page 22: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Josh Om, theyrule.net, 2001

Page 23: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!
Page 24: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Transcoding

Page 25: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!
Page 26: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!
Page 27: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!
Page 28: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Jim Campbell, Low Resolution Works: Home Movies, 2008

Page 29: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

Joseph DeLappe, The Salt Satyagraha Online, 2008

Page 30: What are new media? communication theory. To start with…  “ Art is experimental, or it isn ’ t art ” Who believes this crap?!

The CYRIAK method