What are health and well-being tourists looking for? Claudia Wagner, Managing Director January 13 th, 2010 International Conference HEALTH AND WELL-BEING.

„What are health and well-being tourists looking for?”

Claudia Wagner, Managing Director

January 13th, 2010

International Conference

HEALTH AND WELL-BEINGNEW OPPORTUNITIES FOR PORTUGAL

Agenda

1. FIT REISEN: Specialist in Health Tourism

2. Trends in Wellness- and Health Tourism

3. Tailored Wellness- and Health Tourism

4. Target group oriented packages for the future

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1. FIT REISEN: Specialist in Health Tourism

Specialist for…

Wellness & Beauty

Cure & Medical Wellness

Ayurveda & Thalasso

Health & Spa

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FIT REISEN: Specialist in Health Tourism

Philosophy

Holistic approach– Body, mind and soul– Nutrition, relaxation, activities

Individual packages

Expert advices

Sustainability: Solution oriented treatments

High quality standards by the choice of the hotels

Sustainable Health trough high quality standards

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FIT REISEN: Specialist in Health Tourism

Successfully positioned – High class and diversified packages– Great value for money– High reputation among the travel agencies

322Hotels with Wellness- and Health programs

172Destinations

32 Countries worldwide

More than 30 years experience in healthy holidays

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2. Trends in Wellness- and Health Tourism

Megatrends

„Creation of Meaning“

• Slow down one's life

• Recover one's balance

• Looking for a new way of lifing

„Relaxing and Recreation“

• Enjoying peace and quiet

• Feeling relaxed, healthy and beautiful

• Being active

„Health“

• Improve and maintain health gets more important

• Higher willingness to invest in the own health

„Demographic Changes“

• Number of Best Agers increases

• Best Agers nowadys are experts in travelling

• Affinity to wellness and health care

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Wellness & Health

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Trends in Wellness- and Health Tourism

Health is an art of shaping one's life

Travelers want to support or improve their health during their vacations - with enjoyment

Lifestyle

Lifestyle: behavioral patterns and attitude

Diseases of today and tomorrow are the results of the individual lifestyle(e.g. Burn out, diabetes, tendencies to overweight)

„Healing by Movement“ (J. BLECH)

„Healthy by Stress “ (H.J. RICHTER / P. HEILMEYER)

Use, maintenance & development of health potentials

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Trends in Wellness- and Health Tourism

Individual Lifestyle-Change

Change is a psychological & physical challenge

Change needs a strategy to achieve the goals

Attitude modification

Regular activities (fitness, cardio-training, Yoga, Qi Gong)

Change of eating habits („You are what you eat“)

Recognition of an addiction and change (e.g. smoking / alcohol / sugar /

amphetamines & suppressants)

Individual change of lifestyle

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Trends in Wellness- and Health Tourism

Wellness

German Wellness Association (2008) defines „Wellness“

„Enjoyable and healthy lifestyle“

Fundamental idea: Promoting self-competence for health

Wellness still remains a growth market

Since the qualification of the products was in the focus so farnow the trend is toward segmentation to the needs of different target groupse.g. families, golfers, couples, adventurers

High quality wellness packages for different needs

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Source: Institut für Freizeitwirtschaft, Munich

BeautyAnti Aging Medical Wellness

2007

+119%

+80%

2020

Medical Wellness: high growth predicted until 2020

Forecast: Development of Medical Wellness in Germany

+91%

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The market for Medical Wellness will continue to grow – but quality orientation is of high importance

The future market Medical Wellness including services to promote a healthy lifestyle is still developable

The gap in between freeloaders and specialists with quality-oriented offers is getting bigger

Big challenge for customers: to find a reliable partner in this big market with suitable/individual Medical Wellness packages

FIT Reisen offers a good orientation & guidance

Quality is a main factor for the constant growth of Medical Wellness

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Medical Beauty

Medical Beauty – rejuvenated back from holiday• Dental treatment e.g. Bleaching

• Gentle method of treatment without cutting for a smooth skine.g. with methods like "Rejuvenation with Stem Cells from Your Own Fat”

Packages in the FIT REISEN program• Wellness-Holidays with Medical Beauty in the Hotel Sun Resort, Herceg Novi / Montenegro

• e.g. Medical check-up, mesotherapy, acupuncture, herbal therapy

• „ZOOM! Bleaching“ in the the beauty center GHC Schönheitszentrum in Prag / Tschechien

Small but fine selection of high quality offers

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Trends in Wellness- and Health Tourism

Trends of the FIT REISEN program:

Prevention packages and health treatments

in a well-being ambiance

Traditional cures Thalasso Wellness & health Ayurveda Slimming cures Detox Purification

Trends in Wellness- and Health Tourism

Guests booking a FIT REISEN package

(two persons traveling)

(traveling with children)

(traveling alone)

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3. Tailored Wellness- and Health Tourism by FIT

What FIT REISEN experts say:

„Guests do expect high quality and sustainable treatments“

Criteria

Individual, personal and expert advice

Medical consultation & support at the hotel‘s spa center

Medical Coach: physicians are partners, not regulators

Configuration of an individual treatment plan

Consultation with physicians (before and after) including diet or nutrition advices (sustainability)

New methods of treatment: e.g. Cryo-Therapy, Colon therapy, new diagnostic methods

Quality and sustainability

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Tailored Wellness- and Health Tourism by FIT

The meaning of custom-tailored Wellness- and Health Tourism by the tour

operator FIT REISEN

FIT REISEN is a partner for the future travelers

Strategy: adjustment to individual wishes and consumer needs

FIT REISEN wants to give advice to make the right choice in the broad

variety of wellness and health programs on the market

But how….

by recognition of customer needs & consumption types

by offering specialized offers: „tailored wellness & health programs“

by offering information & consultation during the booking process

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Tailored Wellness- and Health Tourism by FIT

Products and content

From Traditional Cure to Medical Wellness with natural products

Health Care with programs for Activity, Relaxation and Nutrition

Thalasso

Ayurveda

Purification, Detoxification, Rejuvenation

Wellness for different needs (e.g. fitdeluxe, Wellness & Golf, short trips)

Medical Beauty and dental treatment

Wellness & Health packages in combination with round trips for adventurers

Family-wellness packages

Burnout & Stress management

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4. Target group oriented packages for the future

Future Travelers – LOHAS: „Lifestyle of  Health and Sustainability“

Travelers with high individual expectations to health and sustainability

Target Group 1:

well-performers mainly 30plus

being aware that prophylactic actions

are needed to maintain the actual health status

Target Group 2:

with medical indications mainly 50plus

e.g. with rheumatic diseases, fibromyalgia,

diabetes, Burn out

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Target Group 1Thalasso in Egypt

La Résidence des Cascades***** on the peninsula Soma Bay

Thalasso programs like “Revitalization - Total well being“ with medical

consultations, 4 treatments per day incl. the use of Aquatonic Seawater Parcour

individual treatments e.g. massage, gymnastic, Vichy shower

One of the biggest Thalasso Center (7,500 square meters) in the Mediterranean

area

Member of “The Leading Hotels & Spas of the world“

Can be combined with round trips to Luxor or Assuan

New destination in the FIT REISEN program 2010

Target group oriented packages for the future

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Target Group 2Traditional Cure and medical wellness in the Czech Republic

Kurhotel Royal Marienbad**** in the famous health resort Marienbad

Main Package: Medical Wellness (Complex Cure)

aligned to individual needs

Medical consulting and/or examination

Individual program with 22 treatments per week as per diagnosis

e.g. massage, bath, mudpack, inhalation, CO2-therapy, gymnastic

Also “anti stress cure”, “vital cure”, sneak holidays

Half board, different diets available e.g. lactose-free, diabetes or calorie controlled

Use of the spa facilities: indoor pool, sauna, fitness room

Facilities for golfing, tennis and in wintertime cross-country skiing nearby

New package in the FIT REISEN program 2010

Target group oriented packages for the future

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Perspective

Health will become a private affair

Prevention will become more and more important

Change of lifestyle: Balance of body, soul and mind in the focus

Growing expertise of customers

Willingness for private investment in health care, medical beauty and medical

wellness will increase

Guest are looking for individual programs with high quality

Holiday as a chance to improve and maintain Health

Target group oriented packages for the future

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If you have any further questions please do not hesitate to contact us now

or later: FIT REISEN GmbH

Ravensteinstraße 2

60385 Frankfurt am Main

Germany

Phone: 0049 69 4 05 88 50

E-Mail: [email protected]

You find our complete catalogue online on: www.fitreisen.de

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Thank you for your attention.