What advice do you have for CMOs in 2016?

IBM Commerce

PERSPECTIVES FROM THE

CMO

PERSPECTIVES FROM THE

CMO

WHAT ADVICE DO YOU HAVE FOR CMOs IN 2016?

RISHI DAVECHIEF MARKETING OFFICERDUN & BRADSTREET //@RISHIPDAVE

PERSPECTIVES FROM THE

CMO

//ON INNOVATION

Embrace your data and analytics strategy to ensure that clean, organized, and integrated data is available to drive your marketing-driven growth strategy.

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CMO

KIM MITCHELLCHIEF COMMUNICATIONS OFFICERTHE MUSEUM OF MODERN ART // @KMITCHELLNYC

//ON INNOVATIONIf you do not have at least one project with an uncertain outcome, that makes you nervous and that some of your colleagues are skeptical of, you’re not really embracing innovation.

Face the fear and push on anyway. If it fails, you could learn something important for next time.

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CMO

CHARLIE BREITVICE PRESIDENT OF MARKETINGSUREPAYROLL // @CHARLIE_BREIT

//ON INNOVATION

Technology advancement continues to increase at a rapid pace and dramatic technology adoption is occurring across all generations, so what seems innovative today will quickly be the status quo.

Embrace building and delivering experiences that make other business leaders feel uncomfortable for how far they push to deliver value and redefine how customers connect, get informed, and are served by your brand.

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CMO

MAYUR GUPTAHEAD OF DIGITAL HEALTHGRADES // @HEALTHGRADES

//ON INNOVATIONThe key to “marketing in a Digital World” is driving CONVERGENCE across the ecosystem; Convergence across marketing & technology, across operating & organizational models, stitching the data and technology sales leading to a seamless experience planning capability.

Consumer Experiences are a reflection of how you are organized and how you operate; this needs a shift from Channel first to #HUMAN first mindset.

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CMO

//ON INNOVATIONBe fearless . If you fear less , you actual ly can make choices and change happen. If you ask others for approval a l l the time, you’re never going to move very fast or very far . I t ’ s okay to f ind success in fa i lure and that ’s what we need to do .

//ON PRIORITIZINGKnow your north star , what you’re trying to accompl ish . Pr ior itize what you are trying to accompl ish as a marketer to very few things and make them real for your team and broader organization. Show them how you can do it and rol l up your s leeves and get the work done a longs ide your team.

JENNIFER DOMINIQUINICHIEF MARKETING AND DIGITAL OFFICERBBVA COMPASS // @jENDOMINIqUINI

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CMO

ALEX ROMANOVICHCO-FOUNDERVIOSK // @ALEXROMANOVICH

//ON CAREER

Looking back now, if I were to give my younger self advice, I would say two things. One is about absolute focus. Focus on quality, focus on customer care and focus on what customers need to be successful. The other is education. It’s an investment in yourself. The more the better.

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CMOPERSPECTIVES FROM THE

CMO

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