What actually matters when designing for mobile

What actually matters in mobile experience design

Kris Nygren CEO, Optimal Usability

“Usability” Context of use User empathy Bang for bucks

“Usability” Context of use User empathy Bang for bucks

76% 62% 84%

76% 62% 84%

85

237 85

"The best thing a mobile interaction designer can do is

observe human behaviour“ Nick Finc, another UX guru

"The best thing a mobile interaction designer can do is

observe human behaviour“ Nick Finc, another UX guru

Usability Context of use User empathy Bang for bucks

Context

49%

Usability Context of use User empathy Bang for bucks

Courtesy of Foraker Labs

Courtesy of Foraker Labs

Courtesy of Foraker Labs

Courtesy of Foraker Labs

Courtesy of Foraker Labs

Usability Context of use User empathy Bang for bucks

http://www.guardian.co.uk/technology/2012/sep/07/apple-iphone-5-music-streaming

70%

37%

1%

Pop Quiz

Which mobile operating system was the global leader in mobile

web page views in January 2012?

32%

c)

2:1

1.5 billion mobiles sold in 2011

“94% were not iPhones”

mobiThinking

44%

56%

Smartphone Not

http://www.thinkwithgoogle.com/mobileplanet

= 2,000,000

http://www.thinkwithgoogle.com/mobileplanet

= 800,000

= 630,000

http://www.thinkwithgoogle.com/mobileplanet

= 800,000

= 470,000

= 160,000

$-

$100

$200

$300

$400

$500

$600

$700

Development cost per 1,000 people you will reach

$50

$125

$213

$625

$-

$100

$200

$300

$400

$500

$600

$700

Development cost per 1,000 people you will reach

$50

$125

$213

$625

$-

$100

$200

$300

$400

$500

$600

$700

Development cost per 1,000 people you will reach

First, make sure you have a kick-ass mobile website

“App wrapper”

Get responsive…

Usability Context of use User empathy Bang for bucks

“Usability” Context of use User empathy Bang for bucks

Good chat.

Kris Nygren

CEO, Optimal Usability

@optimalNZ

Questions?