GETTING THE MOST FROM YOUR ONLINE MARKETING DOLLARS Proposal for W.H. BLACK & COMPANY KONTOR Business Support 407-283-7334 * Orlando, Florida
Jan 22, 2015
2. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida AnInternet Presencecan be described as the totality on an individuals or companys existence of the Internet; be it via their website, 3 rdparty listings or profiles, links, advertisements, email, etc. 3. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida
4. CREATE RAVING FANS BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida Development of a basic Internet presence links your content to 3 rdparty and business directory sites such as:
5. CREATE RAVING FANS BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida
6. CREATE RAVING FANS BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida 7. YOUR WEBSITE KONTOR Business Support 407-283-7334 * Orlando, Florida Themost importantcomponent of a companys Internet presence is your companys website !Typically, a companys website is the final destination for potential buyers so it should be designed based on converting the visitor, whether the end goal is a lead, a sale, a partner, or a fan. 8. WHAT IS RIGHT WITH YOUR SITE? KONTOR Business Support 407-283-7334 * Orlando, Florida
9. WHAT IS WRONG WITH YOUR SITE? KONTOR Business Support 407-283-7334 * Orlando, Florida
10. WHAT IS WRONG WITH YOUR SITE? KONTOR Business Support 407-283-7334 * Orlando, Florida
11. WE CAN FIX THAT! CREATE A COMPELLING LANDING PAGE KONTOR Business Support 407-283-7334 * Orlando, Florida Alanding pageis more than just a pretty face. The 3 qualities of a good landing page are: 1) Acall to action . Its telling the visitor what to do now that theyre on the site such asGet a Free Quote, Call Us Today , and theSend Us a Message button.2) It contains ananalytic codethat tracks where the visitor came from (in this case, Google Analytics) 3) It containsnavigationto other areas on the website where the visitor can get answers to their questions 12. INTERNET PRESENCE SECRET WEAPONEXACT-MATCH DOMAINS KONTOR Business Support 407-283-7334 * Orlando, Florida Exact-match domains contain exact phrases that searchers would use to find your products online. For instance, when someone searches for life insurance they may search:Life Insuranceon Google. An example of an exact match domain would behttp://www.lifeinsurance.com . Obviously LifeInsurance.com probably isnt available but the more specific we get the more likely we will find one that is available. Since the domain matches so closely with the search query the search engines will give us a reallyhigh relevancy scoreright off the bat. 13. INTERNET PRESENCE SECRET WEAPONEXACT-MATCH DOMAINS KONTOR Business Support 407-283-7334 * Orlando, Florida Exact-match domain sitesare similar to your main site but have different content and are built to be indexed by the search engines based on the very specific yet popular search queries that we have targeted. . 14. SEARCH ENGINE OPTIMIZATION Core Service #2 KONTOR Business Support 407-283-7334 * Orlando, Florida
15. SEO STRATEGIES WHY SEO? KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida
16. SEO STRATEGIES KEYWORDING & BACKLINKING KONTOR Business Support 407-283-7334 * Orlando, Florida Part of site optimization involves akeyword studyof what words and phrases a prospect may be entering into Google. Those keywords are carefully woven into yoursite contentand are picked up by Googles algorithms.Kontorwill then submit a link of your optimized website to search engines and industry-related partner sites and business directories. These sites and directories are not just an end unto themselves, but also createbacklinkingwhich helps increase your Google page rank based on the amount of sites it is linked with. 17. SEO STRATEGIES SITE CODING AND CONTENT KONTOR Business Support 407-283-7334 * Orlando, Florida Along with creating robust and keyworded content,Kontorwill update your main websites html coding to be in compliance with Googles standards and allow for greater optimization.Kontorwill also perform external site optimization to the greatest extent possible. The Internet is ever-changingso content, keywords and backlinking need to be refreshed periodically. 18. SEARCH ENGINE MARKETING Core Service #3 KONTOR Business Support 407-283-7334 * Orlando, Florida
19. PAID SEARCH STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida Google AdWordscan supplement organic search. AdWords are the 4-line classified style ads that run down the right hand side of the page, and sometimes along the top. Relevant 3 rdparty sites, Facebook and LinkedIn also offer click-throughbanner advertisingthat can get your message in front of literally millions.Premium LinkedInadvertising can reach every CPA in the country for as little as $20,000. 20. PAID SEARCH STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida Google Analyticsis easily the most used resource for website statistics, estimated to be in use in about half of the 1,000,000 most popular sites. It can track traffic from all referring sites including search engines, banner ads, PPC networks and email marketing.Google Analytics can be used to both measure progress and give data that can be used to improve results. It can also be used to drill down on results on specific website and landing pages. 21. PAID SEARCH STRATEGIES Email Marketing KONTOR Business Support 407-283-7334 * Orlando, Florida Email marketingis called thenew word-of-mouth . Permission-based email marketing is growing in popularity. Consumers subscribe to blogs, newsletters, and other information sources on a regular basis as long as they feel their email will be kept private.However, some of the challenges of email marketing thatKontorcan help with are maintaining your opt-in list, administering the double-opt-in message, getting your message around the spam filters and firewalls, and having emails that are optimized for delivery to various providers and cell phones. 22. CRM AND DRIP MARKETING STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida WhenKontorcreates your website for you, we will put in a mechanism for requesting the visitors email address. Drip Marketingis the process of harvesting the emails in yourCRM(customer relationship management software) and putting them to work for you with timely email messages to keep you on the top of the prospects mind. The CRM can also be used for other purposes, such as telemarketing. 23. SOCIAL MEDIA MARKETING Core Service #4 KONTOR Business Support 407-283-7334 * Orlando, Florida
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KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida There are over 500,000,000 active users onFacebook . If Facebook were a country, it would be the third most populous country in the world! About 1 in 13 people on earth use Facebook, and about of them are logged on any given day. What would you give to have of your neighborhood seeing your advertisement on a daily basis?We make acustom Facebook Fan Pagebased on your professional website and its style sheet. 25.
KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida Once your page is designed and set up, we proceed to set up aFacebook Profileand to invite your existing clients as friends. Once they click the Like button, this creates additional engagement and referral business as their friends notice your profile. 26.
KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida LinkedInworks in much the same way. Once you add your personal and business profiles, we add your friends, colleagues and clients.Kontorthen adds you to relevant referral source groups and actively contribute content to them. 27.
KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida YouTube Channelssuch as this hold many videos and best of all, hosting is completely free. YouTube links are easily shared between visitors (creating referral business), emailed to prospects and posted on social media sites. 28.
KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support407-283-7334 * Orlando, Florida Everybody has an opinion, and now more than ever people choose to be heard using a blog! Blogging ,in theory, can raise your Google Rankand can bring a new level of interactivity to your website or blog site.Keyworded copy and links to landing pages are the most effective ways to keep your blog at the top of Google searches. Pointing people to your website should be the #1 focus of your blog, but it must be done subtly. A blog has to be kept up to date and new topics of conversation have to be implemented regularly. 29. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida Based on 6 months / 24 weeks 16 hours Drip Marketing Program, CRM & Analytics Integration 120 hours Professionally Written Blogs & Content Aggregation 24 hours Google AdWords Campaign 4 hours (1 Time Fee Fix it & Forget it!) Facebook Fan Page & Profile Creation & Contact Addition20 hoursLinkedIn Nationwide CPA Targeted Plan ($20k Ad Spend) 4 hoursLinkedIn Profile Creation, Contact Addition & Group Activity 102 hours (1 Time Fee Fix it & Forget it!) Exact-Match Domains for 412 Plans & Related Search Queries 60 hours (Videos Created & Posted) YouTube Channel About 412 Plans 12 hours (1 Time Fee Fix it & Forget it!) Expansive Internet Presence Creation, 3 rdParty Websites 50 hours (1 Time Fee Fix it & Forget it!) New Website, Fully Optimized 30. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida
31. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida HavingKontors Internet Marketing Teamby your side is like having an entire Fortune 500 marketing division at your finger tips. We reduce costs by delegating the specific tasks outlined within your marketing plan to our in-house experts who specialize in those fields. Not only will the final product be amazing but it will also be accomplished with ultra-efficiency!We dont employ one person to wear 50 different hats we have 50 experts making sure that everything Kontor touches turns to gold! 32. SOME OF OUR HIGH-PROFILE CLIENTS KONTOR Business Support 407-283-7334 * Orlando, Florida
33. KONTOR Business Support KONTOR Business Support 407-283-7334 * Orlando, Florida OUR METHODS. YOUR MESSAGE.