Le Book's latest Connections event in New York saw another strong showing for creatives specialising in both editorial and ad campaign work. Le Book's New York event showed that even in a recession creativity is a valuable commodity. But while the creatives there were brimming with ideas, their work still showed the impact of the turbulent times. There was less out-and-out glamour, more of an understated approach with photography and illustrations that had a thoughtful, often almost casual feel. This change was also apparent in images of objects rather than people. Photos of luxury items that were less about a high-profile celebration of the idea of luxury and more about the structure and craftsmanship behind the pieces pictured. Creatives A-G Creatives L-R Creatives S-Z Marcus Palmqvist Sheryl Nields Creatives to watch at Connections by Le Book WGSN NEWS SERVICE 21.08.09 Page 1 of 2 Creatives to watch at Connections by Le Book New York 21/08/2009 25/08/2009 http://www.wgsn.com/members/magazine/features/mm2009aug21_088835