Preparing for Launch: Pre-Building an Audience for Your Show WGAE Web Series Summer Camp August 28 th , 2010 Presenter: Jeff Koenig, CJP Digital Media
May 20, 2015
Preparing for Launch:
Pre-Building an Audience
for Your Show
WGAE Web Series Summer Camp August 28th, 2010Presenter: Jeff Koenig, CJP Digital Media
Introduction
•Writer/Director/Producer
•First Web Series in 2007
•SMMM, VideoSurf.com
•Digital Media Producer for CJP
•Community Liaison, IAWTV
•Founder, What Is a Webseries?
More info:T: @Jeff_Koenighttp://broadcastassassin.tumblr.comhttp://CJPDigital.com
Photo: Rodney Smith
Building a head start
TIME
AU
DIE
NC
E
•It always takes time to build an audience. •Discovery -> Knowledge -> Trust -> Sharing:
•People don’t share what they don’t know and trust•“It’ll go viral” is not a marketing plan.•By the time an audience finds it, a show may be out of new content.
Example 1
Example 2
Ep 1 Ep 2 Ep 3
Ep 2 Ep 3Ep 1
0 viewers
It’s Never Too Early for a Marketing plan
• Gain & Retain• Generate “Buzz”• Extra Content• Set Expectations
– Concept– Tone– Release Date
• One Destination– Mailing List
Development
Production
Post
Launch
Marketing
Set Your Target (Audience)
• The Web is about Niche Audiences
• Demographics• Focused Attack• Language of Money• Market Research
– Where are they?– What do they like?– Part of the Club (Authenticity)
Push - Go To Them
• Social Communities– Facebook/Twitter
• Web Sites/Blogs• Conventions/Gatherings• Forums• Influencers• Turn Fans Into
Marketers
www.HollywoodWasteland.com
Easy to Assemble
Fan Blog Contest• 10 top blogs• Trackable Views
Winner: Ikeafans.com
3MM Views in 3 Months
www.mydamnchannel.com/EasytoAssemble
Pull - Bring Them To You
• Must be a good incentive
• Clear Call to Action
• Be a Tease– What can you show
before Ep. 1?
www.VampireZombieWerewolf.com
SciFinal/DigitalChickTV
SciFinal: 150+ Sci-Fi Web Series
Digital Chick: Giving Voice to Female Creators
www.scifinal.com, www.digitalchicktv.com
The Mercury Menwww.MercurySeries.com
Event Marketing
• Generate Buzz/Attention• Traditional PR
– Interviews/Press
• Special Events• Panels/Convention
Booths• Contests/Giveaways• Private Screenings
We Lost Our Goldwww.WeLostOurGold.com
$10,000 Buried in New York City
Zimm the Serieswww.ZimmtheSeries.com
The Guildwww.WatchtheGuild.com
Conclusion/Questions
• Start Early• Think Big• Go Where Your
Audience Is• Then Bring Them
To You
Thank You. Any Questions?