We’ve got you covered in Western Washington!

SPI Media Kit 2-25-9

www.soundpublishing.com

WASHINGTON NEWSPAPER NETWORK

2009 NewspaperMarket Research

We’ve got you covered in Western Washington!


Welcome to Washington’s largest newspaper publisher, delivering more than one million active consumer households.

AUDITED BY

The Northwest’s top choice of advertisers and the leader in local news.

Visit us online at www.soundpublishing.com

Get the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership.

Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline.

We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and inter-ests of our readers.

If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!

We’ve got you covered!

Sound Publishing’s newspaper network serves more than two million active readers

each week in the Pacific Northwest.

Our metro area publications bring you wider choices.We’ve expanded with more than a quarter million household distribution in the sprawl outside of Seattle. With our acquisition of King County Publications, we now reach densely populated cities and suburbs like Bellevue, that over the past decade have grown to become the new metropolis for retailers, families and commuters.

Audited by Circulation Verification CouncilCirculation Verification Council is an independent auditor of newspapers throughout the United States. CVC audits Sound Publishing newspapers on a regular basis to verify household and newsstand distribution. This audit is your guarantee that our circulation is accurate.

98.8% of households we deliver to said they read our newspapers regularly.Through telephone interviews with adult members of a random selection of households, CVC reports that 98.8% of the households in the defined circulation area of our voluntary/paid circulation newspapers regularly read their newspaper.

Phone and route verification on a weekly basis.In addition to the services provided by Circulation Verification Council, we also use phone and visual route checks to ensure accurate distribution.

WASHINGTON NEWSPAPER NETWORK



Majo r Adve r t i se r s

Sound Publishing is a key media buy for major national and regional advertisers.

Auburn Regional Medical Center

Alternative Media Group

Ashley Furniture

Bank of America

Bath Fitter

Big 5 Sporting Goods

CenturyTel

Comcast

Costco

Discount Tire

Food Emporium

Fred Meyer

Group Health Cooperative

Haggen Food & Pharmacy

Home Depot

Honda Power Equipment

JC Penney

JoAnn Stores

Joe’s Sports

John Deere

KB Toys

Key Bank

Kmart

Kohl’s

Lazy Boy

Little Caesar’s Pizza

Lowe’s Home Improvement

Macy’s

McDonald’s

Michaels

Multicare Health Systems

NAPA Auto

News America

Office Depot

Office Max

Old Navy

Petco

QFC

Rite Aid

Safeway

Schucks Auto Supply

Sears

Sportsman’s Warehouse

Staples

Target

Top Foods

US Bank

USSPI

Valassis

Verizon

Walgreens

Wal-Mart


Why major retailers and agencies choose our suburban newspapers.Weekly Newspaper Advertising Projected To Grow 6.6%Veronis Suhler Stevenson’s Communications Industry Report for 2002-2007 says weekly newspapers are projected to grow total advertising at a compound annual rate of 6.6% to $9.8 billion over the next years, as national advertisers increasingly find value in these newspapers’ targeted audiences. In their own words, here are a few of our advertisers that have already discovered the effectiveness of Sound Publishing newspapers.

Source: Suburban Newspapers of America

Chuck Chowins, Lowe’s“Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”

Greg Bogich, Valassis“We at Valassis think that suburban newspapers are in a very good position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”

Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”

Rick Baranski, USSPI“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.”


Suburban Newspaper Tes t imon ia l s


K i t s a p C o u n t y D e m o g r a p h i c sKing & P ie rce County Pub l i ca t ions


Step up your business with our family of newspapers that

serve Seattle’s finest suburbs.Only Sound Publishing lets you target your customers city by city!

Or, get all of the King & Pierce County coverage area with our 340,582 combined circulation.

Wednesday, March 12, 2008 The Plateau’s hometown newspaper since 1900 www.courierherald.com 75 cents

24 pages • 3 sections107th Year, No. 28

Give Us a Call

360-825-2555MAIN DESK

News ext. 3Classifieds ext. 1Retail ads ext. 4Circulation ext. 2

Fax 360-825-1092

1627 Cole St.Enumclaw, Wash., 98022

Hours: Monday through Friday

8 a.m. to 5 p.m.

InsideChurch........................

Classifieds..................

Calendar.....................

Marianne Binetti.........

Obituaries...................

Views.........................

Do you believe negativepolitical ads are moreeffective than positiveads?

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To vote, visit our Website at www.courierherald.com

Last week:Do you believe Dino Rossiwill defeat Chris Gregoire inthe governor's race thisyear?

Yes 64 %No 36 %

Total Votes: 72

Coming Up...

Check The Courier-Herald

Web site Wednesdayfor White RiverSchool Districtlevy results.

Forecast

Today (Wednesday)should bring mostlycloudy skies with hightemperatures near 47and overnight lows in themid-30s. Look for cloudyskies with rain Thursdayand running through theweekend with highs to49. For details go towww.courierherald .comand click on the weatherlink.

Question of the Week

InsideB2

C6

B4

B3

B2

A4

B B SThe Courier-Herald

The city of Buckley’s Recreation Services Director Jennifer Bacongot up bright and early Thursday morning to accept a $3,000 dona-tion from the Buckley Kiwanis. The donation will help purchaseunfunded items for the White River Senior Housing Project, which isscheduled for completion in the fall.

The nonprofit White River Housing Association, formed in 1998, isoverseeing the project. That group’s mission is to provide affordablehousing in the White River School District area for people of age whocan no longer keep up their homes and should not have to move awayfrom friends and family.

In 2006, the group was awarded a Housing and Urban DevelopmentGrant, Washington Housing Trust Grant and block grant fundingfrom Pierce County to provide a 20-unit, affordable senior housingproject in Buckley.

According to Bacon, the HUD closing has been accomplished andconstruction is under way, but during the two-year time periodbetween the submittal of the original figures and construction, the

cost of materials and labor have increased. She said the group has been through a process of reducing costs and

removing items from the original design to keep within the budget.The Kiwanis donation, and several others that have come their way,

are bringing those removed items back to the project.For example, donations have provided ceiling fans and transom

windows in a common area, which were axed during the budgetprocess.

Other items taken away the group hopes to bring back are stackingwashers and dryers for each unit, irrigation, plants and trees for land-scaping, outside benches and furnishings.

The Buckley Eagles chapter will help by hosting a dinner and ben-efit auction at 6 p.m. April 19 at the Eagles hall. The organization iscurrently looking for donations of auction items.

Tickets for the event are $15 per person or $40 for a family of four. Anyone interested in donating or purchasing tickets can call Barb

Gagner at 360-829-1934, Ann Trullinger 360-829-0234 or Bacon atthe senior center, 360-829-0190.

Cash donations are also accepted at Mt. Rainier Bank.Brenda Sexton can be reached at [email protected].

City gets help with senior housing

B B SThe Courier-Herald

Enumclaw High School will close thelast of its partner schools – EnumclawAdventure School – in June.

Started in the fall of 2002, PartnerSchools – Adventure School and Enum-claw Cooperative Hands-on ExperientialSchool (ECHOES) – were the start ofthe EHS reinvention plan to createsmaller, more personal schools. Fiveinterest-based schools were launchedthe following year. The two-yearprocess was helped along by a $2.3 mil-lion Bill and Melinda Gates FoundationGrant.

With the closure of Adventure Schooland the combination of the School ofDesign and Production and the Schoolof Cultural and Performing Arts in 2005,four interest-based schools remain.

Partner Schools were designed to beparent-student choice schools and standon their own. They were set up to offer amore integrated curriculum with a hand-ful of teachers. Staff handled theschools’ administrative functions,scheduling and curriculum develop-ment.

Art Class

Enumclaw High sophomore KatieMcKenna adds color to a silver ring,while teacher Jane Krohn gets ready tosend the centrifuge for a twirl. Thegraphite drawing titled “Pretty Woman”was created by senior Kayla Soelter. Allthe work and approximately 300 morepieces from EHS, middle school andelementary school students will be ondisplay between 4:30 and 7:30 p.m.March 27 and 8 a.m. and 3:30 p.m.March 28 in the EHS library.

Eight at StateEnumclaw High finishes

eighth at state tournamentC1

B K HThe Courier-Herald

If existing sections of the FoothillsTrail in Enumclaw and Buckley are everto be joined, they will need to passthrough a mix of personal and publicproperty – and, if early discussions areany indication, figuring the lay of the landwill be tricky business.

A March 1 meeting began on propertyowned by Edwin “Stormy” Storm and,when the rains came, adjourned to Enum-claw City Hall chambers. Attended byrural property owners, a handful of theirboosters and King County officials, thesession produced a fair share of frustra-tion.

The talks escalated to a point whereEnumclaw Mayor John Wise left themeeting and contacted city police. Anofficer responded to the meeting, whichwas still under way, but took no action.

Wise is an ardent supporter of publictrails and has pushed for linking the pavedpieces in Enumclaw and Buckley, but wasserving only as a facilitator March 1. IfEnumclaw’s trail is to be extended towardthe White River, it will be the county’sdoing.

Apparently, all agree expansion of thetrail would be a good thing. Wise supportsit, the county has gone on record as beinga booster and Storm has indicated hewon’t stand in the way – with one provi-sion. He wants to be paid for land takenfor trail uses.

The first sticking point is whether theStorm is the owner of the land in question,with no legal stipulations.

A bit of history is in order. Storm pur-chased a handful of acres east of BoiseCreek in 1966, a tract of land he still callshome. Between the creek and state Route410 was a swath of land about 1,000 feet

Propertydisputestands inway oftrail plan

See Land, page A3

EHS closesanother ofits smallschools

See School, page A3

Enumclaw Courier-HeraldWed. only

Mercer Island ReporterWed. only

Kent ReporterWed. & Sat.

Auburn ReporterFri. only

Snoqualmie Valley Record

Wed. only

Covington Maple Valley

ReporterFri. only

Redmond Reporter

Fri. only

Bothell Kenmore ReporterWed. only

Kirkland ReporterWed. only

Delivered to an average of

3 out of every 4 homes in these

fine cities!

Sammamish Reporter

Fri. only

Issaquah ReporterFri. only

Bellevue ReporterWed. & Sat.

Renton ReporterFri. only

The signature mark of Sound Publishing newspapers is local, local, local.City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing!

Wednesday, July 2, 2008 Serving Bonney Lake, Lake Tapps and surrounding areas www.courierherald.com 75 cents

Scholarship Swing Optionsfor justicecenterpresented

B D BThe Courier-Herald

The Bonney Lake City Council took afirst peek at the interim justice center build-ing design during a June 24 special meet-ing.

Richard Mitchell and Megan Tremainfrom Group Mackenzie, a Seattle designfirm, presented schematic drawings to thecouncil and staff.

Mitchell and Tremain presented severalbasic options for use of the space at 9004184th Ave. E. in front of the Bonney Lakelibrary, where the Lions 4 Kids House isnow located.

Options included a single two-storybuilding, a single three-story building, twobuildings forming a T and two buildingsconnected by an atrium.

The Group Mackenzie architects recom-mended the two buildings connected by anatrium.

One building would be three stories andthe other two, with the atrium connectingthe two.

The building is designed to temporarilybe used as the council chambers and munic-ipal court. Once a new City Hall is built inthe downtown area, the interim justice cen-ter would be sold for commercial use.

Mitchell said the worst case for resale toa commercial entity would be the, “two-

Loiteringteens causeconcern forbusinesses


School is out, summer is here and kids areout loitering, according to some businessowners in the area.

Shandor Collins, owner of Gamebreakerzat 20611 state Route 410 near Regal Cine-mas, spoke to the Bonney Lake City CouncilJune 24 concerning problems with someteens and adults.

Collins said there are occasional problemswith adults buying alcohol and cigarettes forteens.

He told the council most kids are respect-ful, but a few are creating serious problemsand, “The merchants don’t know what to do.”

Collins said it is important for his businessthat parents believe it is a safe place foryouths.

Police Chief Mike Mitchell said the policedepartment is working with business and


The Cascadia subdivision may have been slowed byrecent economic conditions, but infrastructure work con-tinues and the developer promises homes are right aroundthe corner.

Chuck Lappenbusch Jr., senior vice president and direc-tor of development, said houses should start popping up inSeptember or October with homes on the market by thefirst of the year.

The first homes to be built will be part of the ColumbiaVista subdivision, which is part of phase one, about 1,700lots.

When complete, Cascadia will have about 6,500 homeswith more than 16,000 residents on 4,719 acres. Totalbuild-out will take about 20 years, according to recentCascadia briefing papers.

Patrick Kuo, founder and president of Cascadia, startedthe project in 1991.

Cascadia describes the subdivision as an employment-based planned community. The developer promises about9,000 jobs will be generated by Cascadia with 2,394 inphase one.

The lots in the Columbia Vista subdivision have theelectrical, water and sewer hookups ready for the housesonce the walls are standing.

A playground and a trail designed to be part of theFoothills system is also complete. An 18-hole golf courseis under construction.

The first school for the area, Sumner School Districtelementary No. 9, is scheduled to break ground this week.

Lappenbusch described the problems in the housing

Roads, water and lights readyfor Cascadia homes and school

Do you believe ChrisGregoire has been aneffective governor?

• Yes• No

To vote, visit our Website at www.courierherald.com

Last week:Do you believe the state'seconomy will improve in2009?

Yes 39 %No 61 %

Total Votes: 23

Early Deadlines

The Courier-Heraldoffice will be closedfor business Friday.Display ads for theedition of July 9 will

be due at noonThursday.

Forecast

Today (Wednesday)should bring sunny skieswith high temperaturesnear 77 and overnightlows in the mid-50s.Look for mostly sunnydays beginning Thursdayand running through theweekend with highs to77. For details go towww.courierherald.comand click on the weatherlink.

18 pages • 3 sections5th Year, No. 36

Give Us a Call

253-862-7719MAIN DESK

News ext. 3Classifieds ext. 1Retail ads ext. 4Circulation ext. 2

Fax 360-825-1092

1627 Cole StreetEnumclaw, Wash., 98022

The Bonney Lake & Lake TappsCourier-Herald is delivered free

to 17,100 homes.

Hours: Monday through Friday

8 a.m. to 5 p.m.

InsideClassifieds..................

Calendar.....................

Marianne Binetti.........

Sports.........................

Views.........................

C3

B3

B2

C2

A4

Question of the week

Officer Tony Rice, above, tees off during the Kiwanis Golf Tournament

at Tapps Island Golf Course Thursday.Police Chief Mike Mitchell putts as Sgt.

Kelly Maras and Det. Kurt Alfano cheer himon. The Bonney Lake Kiwanis Club raisedabout $4,000 at the tournament, which willbe used for the Bonney Lake High School

Kiwanis scholarship fund. The Kiwanis alsoraised $4,000 in 2007 and 2008.

Scholarships were given to graduatingseniors from each of those classes.

Winning teams at the tournament wereThe Courier-Herald and Frontier Bank.

The longest drive of the tournament wentto Rand Hill from the Kitsap Bank team.

Tom Underbrink won the honor ofclosest to the pin and Doug Richardson

from the Harborstone Credit Unionteam won the putting contest.

Travis Hensiek and Ty Almout check a trenchbox for a sewer line on the Cascadia site.

See Center, page A3

See Homes, page A3

See Teens, page A3

Bonney Lake &Sumner Courier-HeraldWed. only



Reaching more than ever before.While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online.

Our superior targeting gets you closer to your customers, from King County

to the San Juan Islands.

Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.

Saturate the marketplace – at a fraction of direct mail distribution cost.

Our household saturation hovers between 65 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.

The largest newspaper circulation within our King County trade areas.

With more than 342,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.

Industry Trends from the Media Desk:

Major metro daily circulation shrinking. Daily circulation numbers to take another big hit.

(From Daily Clips, April 25, 2007 – source: Editor & Publisher) “Anyone thinking the declines in circulation should ease when the Audit Bureau of Circulations releases its spring numbers on Monday will be disappointed. According to industry sources, overall daily circulation for the six months ending March 2007 is expected to sink approximately 2.5% while Sunday will drop around 3%. Yet again, major metro papers are bearing the brunt of the responsibility for the declines.”

The Seattle PI, another example.

(From Seattle Post-Intelligencer website, January 9, 2009.) “The Seattle P-I is being put up for sale, and if after 60 days it has not sold, it will either be turned into a Web-only publication or discontinued entirely.”

The signature mark of Sound Publishing newspapers is local news content. We fulfill a valuable and growing marketplace by providing readers with localized, useful news coverage that is rarely seen in metro daily newspaper and other mass media outlets.

If you’re looking for results in the Northwest, call (888) 443-5815 today.

Dis t r ibu t ion Advantages & Trends



Newspaper C i rcu la t ion Trends

Sound Publishing’s network of newspapers is growing steadily in the right direction.Sound Publishing offers renewed growth opportunities to advertisers.

We can help you reach an engaged audience you won’t always catch reading a traditional metro daily. Advertisers turn to us for targeted circulation opportunities to reach a greater share of this untapped market.

Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/Post-Intelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2004 and partner publication counts, April 2007 press counts.

Are the metro dailies helping you build up your marketshare?• In the past ten years, King

County’s population grew an estimated 200,000, a surge of 12.6%.

• During the same period, the Sunday Seattle Times and Post-Intelligencer lost 82,641 subscribers, or more than 16% of their total combined circulation (Source: ABC audit and Publishers Statements).

If your advertising relies solely on paid Dailies, where will your business be in one, five, or ten years from now?With 1.8 million residents, King County is the largest populated county in Washington, and among the 100 wealthiest in the United States. Despite these opportunities to prosper, the area’s metro daily newspaper circulation numbers are failing.

Population in King County cities like Bellevue have skyrocketed 12.6% in the past decade, the opposite of daily circulation trends.

DAILY CIRCULATION: 10 YEARS AT-A-GLANCE % LOSS LOST READERSSunday Daily (Seattle Times & Post-Intelligencer) -16.3% -82,641Weekday Daily (Seattle Times & Post-Intelligencer) -22.5% -98,721

Seattle Times & Post-Intelligencer (Combined)

600,000

500,000

400,000

300,000

(Sunday) Seattle Times/P-I

(Weekday) Seattle Times/P-I

Circulation

423,275

505,916494,657

473,882 469,853

437,637398,699

388,332 385,150

1996 2001 2003 2004 2006338,916

1996 2001 2003 2004 2008

Sound Publishing Newspaper Network Circulation

1 million

750,000

500,000

250,000

100,000

Circulation

130,518155,475

398,316

454,400

1.25 millionReach 1.25 million

consumer households with Sound Publishing!



King & Pierce Counties: Comparison of Newspaper Distribution

NEWSPAPER HOUSEHOLDSSound Publishing 79%Seattle Times (Sunday) 37%Seattle Times (Weekday) 20%

Percentages are based on a Total Occupied Household count of 430,190 within our King & Pierce County trade area*.

Source: 2007 ABC Audit, Sound Publishing Press Counts

Sound Publishing newspapers are delivered to 77% of the households within our King & Pierce County trade area*.

Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:

160,736

340,582 King & Pierce County households

85,608


The Sunday metro daily misses 63% of the total households in these prime King & Pierce County neighborhoods.

Source: ABC Audit

* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Enumclaw, Des Moines, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Ravensdale, Redmond, Renton, Sammamish, Snoqualmie, Sumner, Vashon Island.

Home Delivery vs. Single Copy

• Would you prefer to see your advertising land inside the homes of your customers? 99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home.

• The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.

Seattle Times (Sunday)

Seattle Times (Weekday)



King County Demograph ics

King County’s Top 25 Zip Codes – RANKED BY HOUSEHOLD INCOME

RANKZip

Code City NameHousehold

IncomeTotal

Households

TOTAL CIRCULATION BY NEWSPAPER

Seattle Times

Seattle Post-Intelligencer

1 98039 Medina $207,605 1,135 947 379 135

2 98075 Sammamish $160,224 5,290 6,221 1,908 575

3 98053 Redmond $151,867 5,702 6,013 1,580 443

4 98040 Mercer Island $144,314 9,342 4,849 3,300 1,208

5 98077 Woodinville $134,611 4,512 — 1,284 370

6 98074 Sammamish $127,696 6,759 8,513 2,381 657

7 98006 Bellevue $118,343 14,193 11,659 4,094 1,321

8 98112 Seattle $116,128 9,366 — 2,422 1,609

9 98072 Woodinville $107,081 7,865 — 2,201 840

10 98019 Duvall $104,926 3,535 — 601 261

11 98014 Carnation $104,030 2,363 — 535 216

12 98033 Kirkland $103,774 14,738 12,774 3,544 1,273

13 98004 Bellevue $99,725 12,143 10,285 3,554 1,469

14 98029 Issaquah $98,332 6,745 6,282 1,798 635

15 98052 Redmond $96,772 22,817 19,335 4,892 1,835

16 98027 Issaquah $95,962 11,774 10,457 2,405 982

17 98024 Fall City $95,931 2,808 392 415 152

18 98008 Bellevue $92,200 9,149 7,319 2,206 838

19 98045 North Bend $89,969 5,439 1,164 968 442

20 98038 Maple Valley $89,912 9,634 9,165 1,908 823

21 98177 Seattle $89,719 7,334 — 2,610 1,170

22 98199 Seattle $86,877 9,191 — 2,477 1,442

23 98059 Renton $97,214 11,644 6,226 2,269 1,088

24 98028 Kenmore $86,598 8,046 6,937 1,846 773

25 98136 Seattle $86,529 6,746 — 1,568 1,013

Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County.

We bring you top coverage in many of the area’s desirable communities.


Source: Claritas, Inc., 2006 Average Household Incomes by Zip Code


9837498373

98376

98371 98372

9836098338

98386

98323

98396

98396

98054516

405

90

520

202

5

405

5

167 169

5

18

167

2

900

90

18

520

90

18405

202

202

203

169

516

0 5

Miles

N

SNOHOMISH CO.

KING CO.PIERCE CO.

KING CO.

9802398003

98422

98198

LakeUnion

Lake

Lk. Samm

amish

Washington

VashonIsland

BonneyLake

Mercer Island Reporter

Snoqualmie Valley Record

Auburn Reporter

Bellevue Reporter

Bonney Lake & Sumner Courier-Herald

Bothell/Kenmore Reporter

Kent Reporter

Redmond Reporter

Renton Reporter

Snoqualmie Valley Living

Covington/Maple Valley Reporter

Enumclaw Courier-Herald

Kirkland Reporter

Vashon-Maury Island Beachcomber

Issaquah/Sammamish Reporter

Federal Way Mirror

Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841Email us at [email protected] or visit us online at www.soundpublishing.com

AUDITED BY



Bellevue ReporterAverage Age 25-45 22%

45-65 50%

65+ 24%

Female 69%

Married 71%

Have Children at Home 35%

Own Home 88%

Average Household Income $85,528

Average Discretionary Income $1,873/mo

Snoqualmie Valley RecordAverage Age 25-45 40%

45-65 50%

65+ 6%

Female 65%

Married 85%


Own Home 91%



Redmond ReporterAverage Age 25-45 37%

45-65 47%

65+ 15%

Female 75%

Married 75%


Own Home 83%



Mercer Island ReporterAverage Age 25-45 28%

45-65 45%

65+ 16%

Female 72%

Married 73%


Own Home 83%



Bothell-Kenmore ReporterAverage Age 25-45 33%

45-65 57%

65+ 10%

Female 72%

Married 80%


Own Home 83%



Our North King County readers earn household incomes 48% higher than Seattle’s average.

Source: Pulse Research 2008

Kirkland ReporterAverage Age 25-45 28%

45-65 58%

65+ 11%

Female 76%

Married 72%


Own Home 91%



(Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)


Nor th K ing County Demograph ics



The I s saquah Repor te r and The Sammamish Repor te r

IssaquahIssaquah’s blend of urban sophistication and small-town charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.

SammamishBordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.

Our Sammamish and Issaquah readers are affluent, educated professionals.

We deliver to 100% of the homes in these wealthy Seattle suburbs – twice that

of the metro daily.

The Issaquah/Sammamish ReporterAverage Age 25-45 49%

45-65 39%

65+ 10%

Female 61%

Married 77%


Own Home 85%


Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.


I s saquah & Sammamish C i rcu la t ion

Zip Code CityTotal

Households

Issaquah/Sammamish

Total

Sound Publishing

Coverage

Seattle Times/P-I

Sunday

Seattle Times/P-I

Sunday Coverage

98027 Issaquah 11,774 10,457 89% 4,306 37%

98029 Issaquah 6,745 6,282 93% 3,391 50%

98074 Sammamish 6,759 8,513 100% 3,986 59%

98075 Sammamish 5,290 6,221 100% 3,178 60%

Total 30,568 31,473 100% 14,861 49%

Source: ABC & CVC Audit

Independently Audited By:


Renton ReporterAverage Age 25-45 32%

45-65 49%

65+ 18%

Female 72%

Married 75%


Own Home 82%



Kent ReporterAverage Age 25-45 26%

45-65 55%

65+ 16%

Female 65%

Married 76%


Own Home 84%



Auburn ReporterAverage Age 25-45 31%

45-65 55%

65+ 14%

Female 73%

Married 76%


Own Home 76%



Covington-Maple Valley ReporterAverage Age 25-45 36%

45-65 52%

65+ 12%

Female 71%

Married 87%


Own Home 93%



Federal Way MirrorAverage Age 25-45 29%

45-65 49%

65+ 18%

Female 66%

Married 79%


Own Home 86%



Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle.



South K ing County Demograph ics



Federa l Way Shopp ing Pa tte rns & Demograph ics

Get complete coverage of one of Washington’s top markets.The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city.

Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.


Where Federal Way Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Southcenter Mall 38%

Celebration Plaza 31%

Seatac Village 26%

Tacoma Mall 26%

Kent Station 23%

Gateway Center 20%

Seattle 15%

Federal Way MirrorAverage Age 25-45 29%

45-65 49%

65+ 18%

Female 66%

Married 79%


Own Home 86%



*Partial distribution in these ZIP Codes, to match school district boundaries.Important: Please add 2% to insert quantities for spoilage



Federa l Way C i rcu la t ion

The Mirror delivers 5 times as many Federal Way homes as any daily.

Zip Code City

Total Households

Mirror Circulation

Sound Publishing

Coverage

Tacoma News-

TribuneWeekday

News-Tribune

Weekday Coverage

Seattle Times

Weekday

Seattle Times

Weekday Coverage

Seattle Times/P-I

Sunday

Seattle Times/P-I

Sunday Coverage

98001 Auburn* 10,530 5,801 55.09% 992 9.42% 1,560 14.81% 3,084 29.29%

98003 Federal Way 16,924 11,108 65.63% 1,247 7.37% 2,441 14.42% 4,796 28.34%

98023 Federal Way 16,780 10,726 63.92% 1,438 8.57% 2,042 12.17% 4,589 27.35%

98032 Kent* 13,010 1,754 13.48% 370 2.84% 2,155 16.56% 4,053 31.15%

98198 Des Moines* 12,835 908 7.07% 224 1.75% 2,446 19.06% 5,062 39.44%

Mail - 18 - - -

Total Circulation* 70,079 30,315 43.25% 4,271 6.09% 10,644 15.18% 21,584 30.79%



Bonney L ake and Enumc law Demograph ics

Zip CityTotal

Homes Enumclaw

Courier-Herald

Bonney Lake & Sumner

Courier-Herald

Sound Publishing

Coverage

Tacoma News

Tribune(Sunday)

Seattle Times/PI (Sunday)

Seattle/Tacoma

Combined Coverage

98010 Black Diamond 1,708 1,304 0 76% 31 541 32%

98022 Enumclaw 8,269 8,060 0 99% 991 2,110 38%

98092 Auburn 11,553 390 0 3% 820 3,189 35%

98321 Buckley 5,927 4,180 1,066 89% 1,327 540 31%

98323 Carbonado 313 219 0 70% 71 0 23%

98390 Sumner 4,390 0 5,100 100% 1,590 1,144 62%

98391 Bonney Lake 16,042 0 15,222 95% 3,997 1,314 33%

98396 Wilkeson 398* 147 0 37% 40 0 10%

Total 48,600 14,300 21,388 73% 8,867 8,838 36%

Reach Bonney Lake’s and Enumclaw’s growing population of high-income, commuter family households.

EnumclawEnumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.

Bonney LakeLocated in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.

The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 73% household penetration necessary to drive sales to your place of business.

Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that have money to spend and a taste for metro amenities.

Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!

Enumclaw Courier-Herald DemographicsAges 18 to 64 56%

Married 68%

Children At Home 39%

Own Home 83%

College Education 52%


Income over $75k 10%

Bonney Lake & Sumner Courier-Herald DemographicsAges 18 to 64 64%

Married 60%

Children At Home 36%

Own Home 85%

College Education 52%


Income over $75k 19%

The Courier-Herald readers spend 43% of their shopping dollars outside the area.

Source: Claritas 2007 for total households, ABC Audit 12/06 for Tacoma News Tribune and 3/07 for Seattle Times. *Figure from Melissa Data 2007

Bonney L ake & Sumner and Enumc law C i rcu la t ion



Vashon I s l and Shopp ing Pa tte rns & Demograph ics

Where Vashon Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Seattle 28%

West Seattle 31%

Southcenter Mall 30%

Tacoma 15%

Tacoma Mall 26%

Education LevelsHigh School 6%

Some College 14%

College Degree 21%

Post-Graduate 47%

Income LevelsUp to $30,000 11%

$30,000 - $40,000 10%

$40,000 - $50,000 11%

$50,000 - $75,000 24%

$75,000 - $100,000 17%

More than $100,000 27%

Target a powerful market the dailies miss.The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber.

Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.

Vashon-Maury Island Beachcomber

Average Age 25-45 16%

45-65 39%

65+ 44%

Female 74%

Married 63%


Own Home 90%



Our paid circulation reaches 9 out of 10 homes on rural Vashon Island.


Zip Code CityTotal

HouseholdsBeachcomber

Circulation

Sound Publishing

Coverage

Tacoma News-

TribuneSunday

News-Tribune Sunday

Coverage

Seattle Times

Weekday

Seattle Times

Weekday Coverage

Seattle P-I

Saturday

Seattle P-I

Saturday Coverage

98070 Vashon 4,520 3,622 3,622 209 5% 800 18% 545 12%

Mail 190

Total Circulation 4,520 3,812 80% 209 5% 800 18% 545 12%

Vashon I s l and C i rcu la t ion

Important: Please add 2% to insert quantities for spoilage




101

101

12

12

195

2

2

395

395

97

97

97

12

2

5

5

5

82

82

90

90

Klickitat

Clark

Wahkiakum

Cowlitz

Skamania

AsotinWalla Walla

Columbia GarfieldBenton

Franklin

Lewis County

Pacific CountyYakima

Thurston County

Whitman

Adams

Pierce County

Grays Harbor County

Kittitas

Mason County

King County

Kitsap County

Lincoln

Grant

Spokane

Jefferson County

Douglas

Snohomish County

Clallam County Chelan

Skagit County

Ferry

Pend Oreille

StevensOkanogan

Whatcom County

San Juan County

Island County

Grandview

Cheney

College Place

Clarkston

Washougal

West Richland

Toppenish

SelahChehalis

Ephrata

Port Orchard

Poulsbo

Prosser

Battle Ground

Wapato

Othello

Quincy

Airway Heights

East Wenatchee

Colville

Omak

Goldendale

Dayton

Colfax

Montesano

Newport

Okanogan

Asotin

Stevenson

Pomeroy

Ritzville

Davenport

South Bend

Waterville

Friday Harbor

Cathlamet

Republic

Woodland

Connell

Warden

Castle Rock

Deer Park

Cashmere

Westport

Leavenworth

Ocean Shores

Chelan

Chewelah

Forks

WaitsburgMabton

Kalama

Mattawa

Royal City

Morton

Winlock

Kittitas

Long Beach

Eatonville

Cle Elum

Grand Coulee

Bridgeport

Brewster

Kettle Falls

Twisp

Darrington

Tonasket

Oroville

Colton

Starbuck

Yacolt

Kahlotus

Mesa

La Crosse

Washtucna

Endicott

Garfield

Hatton

Oakesdale

Saint John

Lind

Malden

Latah

Tieton

Sprague

Toledo

Mossyrock

RockfordSpangle

George

Odessa

Pe Ell

Harrington

Wilson Creek

Roslyn

Carbonado

Coulee City

Creston

Almira

Springdale

Entiat

Mansfield

Cusick

Skykomish

Nespelem

Pateros

Index

Ione

Riverside

Metaline

Winthrop

Conconully

Northport

Concrete

Pullman

Sunnyside

Kelso

Moses Lake

Ellensburg

Centralia

Wenatchee

Aberdeen

Oak Harbor

Walla Walla

Pasco

Richland

Longview

Bremerton

Camas

Kennewick

Vancouver

Yakima

Everett

Spokane

Silverdale BainbridgeIsland

MercerIsland

WhidbeyIsland

LopezIsland

OrcasIsland

San JuanIsland

Langley

Naval Air StationWhidbey Island

NavalStationEverett

Bangor

Kingston

VashonIsland

Strait of Juan de Fuca

Puget Sound

CamanoIsland

5

GigHarbor

Tacoma

Seattle

Olympia

98070

98110

98224

98236

98239

98241

98245

98249

98250

98253

98260

98261

98267

98277

98279

98281

98288

98294

98305

98310

98311

98312

98315

98326

98331

98336

98337

98340

98342

98345

98346

98355

98356

98359

98361

98363

98366

98367

98370

98377

98380

98381

98383

98392

98520

98526

98528

98531

98532

98533

98535

98536

98537

98538 98542

98547

98550

98552

98562

98564

98569

98570

98571

98572

98575

98577

98579

98581

98582

98585

98586

98587

98590

98591

98593

98595

98596

98601

98602

98603

98605

98606

98607

98610

98611

98612

98613

98616

98617

98619

98620

9862198624

98625

98626

98628

98629

98631

98632

98635

98638

98640

98642

98643

9864598647

98648

98649

98650

98651

98660

98661

98662

98663

98664

98665 98671

98672

98674

98675

98682

98683

98684

9868598686

98801

98802

98812

98813

98814

98815

98816

98822

98823

98826

98827

98828

98830

98831

98832

98833

98834

98837

98840

98841

98843

98844

98845

98846

98847

98848

98849

98850

98851

98852

98855

98856

98857

98858

98859

98862

98901

98902

98903

98908

98922

98923

98926

98930

98932

98933

98935

98936

98937

98938

98942

98944

98946

98947

98948

98951

98952

98953

99001

99003

99004

99005

99006

99008

99009

99011

99012

99013

99016

99017

99018

99019

99021

99022

99023

9902599026

99027

99029

99030

99031

99032

99033

99034

99036

99037

99040

99101

99103

99105

99107

99109

99110

99111

99113

99114

99115

99116

99117

99118

99119

99121

99122

99123

99125

99126

99128

99129

99130

99131

99133

99134

99135

99136

99137

99138

99139

99140

99141

99143

99147

99148

99150

99153

99156

99157

99158

99159

99161

99163

99166

99167

99169

99170

99171

99173

99176

99179

99180

99181

99185

9920199202

99203

99204

99205

99206

99207

99212 99216

99217

99218

99223

99224

99301

99320

99321

99322

99323

99324

99326

99328

99330

99336

9933799338

99341

99343

99344

99347

99348

99349

9935099352

99353

99354

99356

99357

99360

99361

99362

99371

99401

99402

99403

205

98286

98280

98243

98297

SAN JUAN COUNTY

Journal of the San Juan Islands Published Wednesday

Islands’ Sounder Published Wednesday

Islands’ Weekly Published Wednesday

ISLAND COUNTY

Northwest Navigator- Whidbey/Everett Published Friday

Whidbey News-Times Published Wednesday & Saturday

South Whidbey Record Published Wednesday & Saturday

Oh Magazine Published Monthly

Whidbey TMC Non-subscriber product for all of Whidbey Island Published Wednesday

KITSAP COUNTY

Bainbridge Island Review Published Wednesday & Saturday

North Kitsap Herald Published Wednesday & Saturday

Kingston Community News Published Monthly

Central Kitsap Reporter Published Saturday

Bremerton Patriot Published Saturday

Port Orchard Independent Published Wednesday & Saturday

Northwest Navigator-Kitsap Published Friday


AUDITED BY

Circulation audits are verified by the Circulation Verification Council


Sound Publishing keeps pace with Kitsap County’s growth.

2001 2002 2003 2004 2005 2006 2007

95,000

90,000

85,000

80,000

75,000

70,000

65,000

60,000

55,000

50,000

45,000

40,000

35,000

30,000

25,000

County households: 92,522

2008 County Households and Distribution

Kitsap Sun weekday circulation 27,003

Sound Publishing Inc. circulation in Kitsap County reaches 75,894 households

Since 2001… • County households have increased 10%

• Sound Publishing’s Kitsap County circulation has increased 40%

• The Kitsap Sun’s circulation has decreased 12%


Ki t sap County C i rcu la t ion Growth

32,870

62,018

86,698




Reach 90% of Kitsap County households.Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.

Where Kitsap Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Silverdale Seattle Tacoma

Bainbridge Island Review 51% 35% 1%

North Kitsap Herald 50% 11% 3%

Central Kitsap Reporter 71% 7% 6%

Port Orchard Independent 47% 7% 16%

Bremerton Patriot 45% 12% 7%

NW Navigator-Kitsap 34% 6% 20%

Discretionary Income

Average Discretionary Income

Percentage of Shopping Dollars Spent

Outside the Area

Bainbridge Island Review $1,670/mo 31%

North Kitsap Herald $1,170/mo 29%

Central Kitsap Reporter $1,260/mo 25%

Port Orchard Independent $1,175/mo 28%

Bremerton Patriot $ 910/mo 24%

NW Navigator-Kitsap $1,240/mo 24%

Kitsap readers have a total discretionary income of more than

$96 million each month.


Bainbridge IslandJust a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.

BremertonBremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.

Central KitsapSilverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.

North KitsapNorth Kitsap includes the Norwegian-themed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.

Port OrchardPort Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.

MilitaryPuget Sound is the U.S. Navy’s third-largest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.


Ki t sap County Shopp ing Pa tte rns



Ki t sap County Demograph ics

Bainbridge Island ReviewAverage Age 25-45 12%

45-65 54%

65+ 31%

Female 69%

Married 72%


Own Home 82%



Port Orchard IndependentAverage Age 25-45 19%

45-65 50%

65+ 29%

Female 67%

Married 69%


Own Home 82%



Bremerton PatriotAverage Age 25-45 27%

45-65 43%

65+ 28%

Female 67%

Married 56%


Own Home 71%


Average Discretionary Income $909/mo

North Kitsap HeraldAverage Age 25-45 13%

45-65 51%

65+ 36%

Female 79%

Married 67%


Own Home 87%



Central Kitsap ReporterAverage Age 25-45 22%

45-65 44%

65+ 34%

Female 65%

Married 77%


Own Home 83%



Northwest Navigator-KitsapAverage Age 25-45 57%

45-65 27%

65+ 9%

Female 45%

Married 55%


Own Home 46%



Our readers are active consumers with strong household incomes.


Kitsap CountyFacing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of sub-urban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for com-muters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.

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Port Orchard Independent

Central Kitsap Reporter

Bainbridge Island Review

North Kitsap Herald

Northwest Navigator-Kitsap

Bremerton Patriot

Zip Code Total

Sound Publishing Weekly Coverage

Kingston Community News

Kitsap Sun–Weekday(3-31-07)

Kitsap Sun–Weekday Coverage

Kitsap Sun–Sunday(3-31-07)

Kitsap Sun–Sunday Coverage

Tacoma News Tribune–Weekday(12-25-05)

Seattle P-I (weekday AM)(3-31-07)

Seattle Times (weekday AM)(3-31-07)

9811

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289

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3833

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9839

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South Whidbey RecordAverage Age 25-45 10%

45-65 49%

65+ 40%

Female 68%

Married 74%


Own Home 91%



Whidbey News-TimesAverage Age 25-45 15%

45-65 45%

65+ 39%

Female 61%

Married 71%


Own Home 77%



Where Whidbey Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:

Cascade Mall Burlington Bellingham Alderwood Mall Everett

South Whidbey Record 6% 9% 4% 46% 21%

Whidbey News-Times 50% 42% 12% 17% 6%

NW Navigator-Whidbey 55% 38% 13% 16% 4%

Reach Whidbey’s military, commuter and local workforce.

North WhidbeyOak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.

South WhidbeyOnly 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.

MilitaryNaval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.

About a third of

Whidbey Island shopping dollars go “off Island.”

Northwest Navigator-Whidbey/EverettAverage Age 25-45 63%

45-65 19%

65+ 12%

Female 61%

Married 83%


Own Home 55%





Whidbey I s l and Shopp ing Pa tte rns & Demograph ics

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Whidbey News-Times

South Whidbey Record

Northwest Navigator–Whidbey / Everett

Subtotal

Sound PublishingSubtotal Coverage

North TMC

South TMC

Classified Circulation

Sound PublishingClassified Coverage

Skagit Valley Herald(12-31-04)

Skagit Valley Herald Coverage(12-31-04)

Evertt Herald Weekday(3-31-07)

Everett Herald Coverage(3-31-07)

Seattle Times (Weekday AM)(3-31-07)

Seattle Times Coverage(3-31-07)

Seattle P-I (Weekday AM)(3-31-07)

Seattle P-I Coverage(3-31-07)

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The Marysv i l l e G lobe & Ar l i ng ton T imes Newspaper s


Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.

MarysvilleWith a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story destination resort hotel scheduled to open in 2008 by the Tulalip Tribe.

ArlingtonHistoric downtown Arlington retains its picturesque small-town feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.

With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.

Marysv i l l e & Ar l i ng ton C i rcu la t ion


Independently Audited By

The Marysville Globe has been serving active families for over four generations.

The Arlington Times can deliver your advertising message to local consumers.


Zip Code CityTotal

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98223 Arlington 15,758 5,257 15 5,272 33.45% 4,478 28.42% 656 4.16% 1,361 8.64%

98270 Marysville 14,976 40 9,487 9,527 63.62% 4,859 32.45% 979 6.54% 1,481 9.89%

98271 Marysville 8,756 0 4,513 4,513 51.54% 2,910 33.23% 542 6.19% 1,216 13.89%

39,490 5,257 14,015 19,312 49.47%

Mail 0 306 150 456 0 0 0

Total Circulation 39,490 5,600 14,165 19,768 50.05% 12,247 31.01% 2,177 5.51% 4,058 10.27%

Marysville GlobeAverage Age 25-45 38%

45-65 50%

65+ 8%

Female 78%

Married 77%


Own Home 74%



Arlington TimesAverage Age 25-45 41%

45-65 42%

65+ 13%

Female 70%

Married 78%


Own Home 78%





San Juan I s l ands Shopp ing Pa tte rns & Demograph ics

Journal of the San Juan IslandsThe Journal is based in Friday Harbor and primarily covers San Juan Island.


45-65 51%

65+ 31%

Female 67%

Married 71%


Own Home 79%



The Islands’ SounderThe Sounder is based in Eastsound and primarily covers Orcas Island.


45-65 58%

65+ 31%

Female 72%

Married 68%


Own Home 83%



The Islands’ WeeklyThe Islands’ Weekly is mailed to every address on the San Juan Islands each week.


45-65 46%

65+ 36%

Female 63%

Married 56%


Own Home 80%



Only Sound Publishing delivers to the San Juan Islands.Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications.

The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.

San Juan IslandThe picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.

Orcas IslandEastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.

Lopez IslandLopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, craftspeople, musicians, farmers, fisherfolks, even a local winery and golf course.

Where San Juan Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:

Burlington Mt. Vernon Anacortes Cascade Mall Bellingham Seattle

Islands’ Sounder 41% 42% 43% 39% 18% 11%

Islands’ Weekly 35% 42% 35% 28% 13% 12%

Journal of the San Juans 27% 29% 20% 28% 16% 8%

Our circulation covers nearly 100% of the

total households in this Northwest

paradise.


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Islands' Sounder

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Total Circulation

Sound Publishing Coverage

Skagit Valley Herald(12-31-04)

Skagit Valley Herald Coverage(12-31-04)

Bellingham Herald(3-27-05)

Bellingham Herald Coverage(3-27-05)

Seattle Times (Weekday AM)(3-31-07)

Seattle Times Coverage(3-31-07)

Seattle P-I (Weekday AM)(3-31-07)

Seattle P-I Coverage(3-31-07)

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Source: www.ccpd.com/demographics (Port of Chelan County)

A direct line to business owners and top management in two key Washington markets.

BellinghamThe Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

WenatcheeBusinesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.

Wenatchee Business Journal Demographics

Total Nonfarm Employment Jobs 34,965

Services 10,417

Government 6,169

Wholesale & Retail Trade 5,842

Manufacturing 2,096

Agriculture 6,504

Construction 1,601

Other 2,336

Employment by Industry | Chelan County area

32,360

34,190

36,950

37,26037,730

30,000

35,000

40,000

200620052004200320022001

33,370

Wages | Chelan County areaEst. Median Household Income $43,368

Est. Per Capita Income (2000) $25,332

Average Annual wage $30,786**Based on an averaging of the above-listed Employment Industry sectors

Employment Growth | Chelan County

Bellingham Business Journal Demographics

25%

19%16%

12%13%

5%

5%4%

16.8%

17.7%29.9%

18.6%6.7%

5.1% 5.2% Other

Wholesale & Retail Trade

Government

Manufacturing

Agriculture

Construction

Services

Whatcom pie chart

Chelan pie chart

Agriculture, Forestry, Fishing & Hunting

Services

Wholesale Trade

Other

Construction

Manufacturing

Retail Trade

Government

Employment by Industry | Whatcom County area

25%

19%16%

12%13%

5%

5%4%

16.8%

17.7%29.9%

18.6%6.7%

5.1% 5.2% Other


Government

Manufacturing

Agriculture

Construction

Services

Whatcom pie chart

Chelan pie chart


Services

Wholesale Trade

Other

Construction

Manufacturing

Retail Trade

Government

Source: Washington State Employment Security Department, June 2007

Rates of Employment | Whatcom County area2003 2004 2005 2006 2007

Labor Force 95,700 100,000 103,000 103,200 105,800

Total Employment 89,300 94,300 97,800 98,500 101,600

Total Unemployment 6,400 5,700 5,200 4,700 4,200

Unemployment Rate 6.70% 5.70% 5.00% 4.60% 4.00%

Wages | Whatcom CountyUp to $30,000 33%

$30,000 - $40,000 12%

$40,000 - $50,000 10%

$50,000 - $75,000 21%

$75,000 - $100,000 11%

More than $100,000 13%Source: Washington State Employment Security Department

Total Employment Jobs 55,718

Agriculture, Forestry, Fishing & Hunting 2,281

Construction 7,376

Manufacturing 8,814

Wholesale Trade 3,044

Retail Trade 10,505

Services 29,37

Government (Includes Local, State, & Federal) 14,009

Other 6,752Source: Covered Employment & Wage Data, Fourth Quarter 2006Washington State Employment Security Department

25%

19%16%

12%13%

5%

5%4%

16.8%

17.7%29.9%

18.6%6.7%

5.1% 5.2% Other


Government

Manufacturing

Agriculture

Construction

Services

Whatcom pie chart

Chelan pie chart


Services

Wholesale Trade

Other

Construction

Manufacturing

Retail Trade

Government

Source: 2006 Claritas, www.wenatchee.org

Source: www.ccpd.com/demographics (Port of Chelan County)


The Wenatchee & Be l l i ngham Bus iness Journa l s


Kitsap CountyBases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center.

On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.

Island CountyBase: Naval Air Station Whidbey.

On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.

Snohomish CountyBase: Naval Station Everett

On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.

Photo credits: Navy Region Northwest


Nor thwest Nav iga to r M i l i t a ry Demograph ics

Target the Navy’s $1.5 billion payroll with the Northwest Navigator.The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands.

Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.

Demographics of Navigator ReadersDistributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett.

Readership Age 18 -29 21%

30-44 45%

45-65 24%

Female 51%

Married 66%


Own Home 51%



Northwest Navy Stats: A $2.1 Billion Economic ImpactCombined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County)

Employment (uniformed & civilian) 41,958

Annual Payroll $1.558 billion

Military Retiree Pensions $483.1 million

Health Care Paid to Private Providers $50.2 million

Purchases of Local Goods & Services $133.1 million

Net Direct Impact* $2.125 billion

n $483 Million in Pension Payroll Influence millions of dollars in retiree

pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.

n Reach the perfect audience The population of the U.S. Navy is

the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet.

Source: Washington State Office of Financial Management and Pulse Research

The Navigator has exclusive distribution on Navy Region Northwest

bases, military installations and Navy housing.

No other publication is distributed to 100%

of base personnel and Navy housing.






Nor thwest Nav iga to r C i rcu la t ion 20 09

KITSAP PENINSULA

ZIP CODE CITY Circulation

98110 Bainbridge Island 140

98310 Bremerton 231

98311 Bremerton 100

98312 Bremerton 2,025

98314 Bremerton 1,280

98315 Silverdale 3,417

98337 Bremerton 266

98345 Keyport 320

98346 Kingston 190

98366 Port Orchard 162

98370 Poulsbo 135

98383 Silverdale 307

Insert Total 8,573

MAIL 32

Total Circulation 8,605

WHIDBEY/EVERETT

ZIP CODE CITY Circulation

98206 Everett 195

98207 Everett 1,308

98223 Arlington 120

98271 Marysville 960

98277 Oak Harbor 3,258

98278 Oak Harbor 3,440

Insert Total 9,281

MAIL 14

Total Circulation 9,295

Grand Total 17,900


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C O M P L E T E L I S T I N G O F W A S H I N G T O N N E W S P A P E R N E T W O R K P U B L I C AT I O N S :

BUSINESS JOURNALSBellingham Business Journal

publishes MonthlyWenatchee Business Journal

publishes Monthly

CLALLAM COUNTYForks Forum*

publishes WednesdayPeninsula Daily News*

publishes Sunday-FridaySequim Gazette*

publishes WednesdaySequim This Week*

publishes Wednesday

ISLAND COUNTYNorthwest Navigator - Whidbey/Everett

publishes FridayOh Magazine

publishes bimonthlySouth Whidbey Record

publishes Wednesday & SaturdayWhidbey News-Times

publishes Wednesday & SaturdayWhidbey TMC

Non-subscriber product for all of Whidbey Island, publishes Wednesday

JEFFERSON COUNTYPeninsula Daily News*

publishes Sunday-Friday

KITSAP COUNTYBainbridge Island Review

publishes FridayBremerton Patriot

publishes FridayCentral Kitsap Reporter

publishes FridayKingston Community News

publishes MonthlyNorth Kitsap Herald

publishes FridayNorthwest Navigator - Kitsap

publishes FridayPort Orchard Independent

publishes Friday

KING COUNTY Auburn Reporter

publishes FridayBothell/Kenmore Reporter

publishes WednesdayCapitol Hill Times*

publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

Covington/Maple Valley Reporterpublishes Friday

Enumclaw Courier-Heraldpublishes Wednesday

Federal Way Mirrorpublishes Wednesday & Saturday

Issaquah/Sammamish Reporterpublishes Friday

Kent Reporterpublishes Wednesday & Saturday

Kirkland Reporterpublishes Wednesday

Madison Park Times*publishes Monthly

Mercer Island Reporterpublishes Wednesday

North Seattle Herald-Outlook*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

Queen Anne News/Magnolia News*publishes Wednesday

Redmond Reporterpublishes Friday

Renton Reporterpublishes Friday

Russian World News*publishes Twice Monthly

Shoreline/Lake Forest Park Enterprise*publishes Friday

Snoqualmie Valley Recordpublishes Wednesday

Snoqualmie Valley Livingpublishes Monthly

South Seattle Beacon*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)

Sports Seoul USA*publishes Friday

Vashon-Maury Island Beachcomberpublishes Wednesday

MASON COUNTY Shelton-Mason County Journal*

publishes Thursday

PIERCE COUNTYBonney Lake & Sumner Courier-Herald

publishes WednesdayFort Lewis Ranger*

publishes FridayThe Northwest Airlifter*

publishes ThursdayTacoma Daily Index

publishes WeekdaysWeekly Volcano*

publishes Thursday

SAN JUAN COUNTYIslands’ Sounder

publishes WednesdayIslands’ Weekly

publishes TuesdayJournal of the San Juans

publishes Wednesday

SNOHOMISH COUNTYArlington Times

publishes WednesdayEdmonds Beacon*

publishes ThursdayEdmonds Enterprise*

publishes FridayLynnwood Mountlake

Terrace Enterprise*publishes Friday

Marysville Globepublishes Wednesday

Mill Creek Enterprise*publishes Friday

Mukilteo Beacon*publishes Wednesday

Stanwood/Camano News*publishes Tuesday

NICKEL PUBLICATIONSLittle Nickel

publishes WeeklyNickel Ads

publishes Weekly

* Network Partner Newspapers

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