Wetherspoons Creativity

wetherspoon

Creativity

Richard Berry

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

How Intelligent are You?

1 2 3 4 5 6 7 8 9 10

wetherspoon

How Creative are You?

1 2 3 4 5 6 7 8 9 10

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

Exercise

wetherspoon

RED

wetherspoon

BLUE

wetherspoon

GREEN

wetherspoon

RED

wetherspoon

WHITE

wetherspoon

wetherspoon

wetherspoon

wetherspoon

Case Study

wetherspoon

Bottle Green

• Product development• Positioning• Pricing/cost• Sales• Packaging• Branding• Distribution

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

wetherspoon

Fin