MORE THAN 66 DESTINATIONS Up to 1.4 million guests fly every month over 2,700 flights per week + a fresh perspective on the joy of travel WESTJET’S IN-FLIGHT MAGAZINE 2012 MEDIA KIT upmagazine.com
more than 66destinations
Up to 1.4 million guests fly every month
over 2,700 flights per week+ a fresh perspective on the joy of travel
WestJet’sin-flight
magazine2012 Media Kit
upmagazine.com
Revised JAN2012
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Canada Abbotsford Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener – Waterloo London Moncton Montréal Ottawa Prince George Quebec City Regina Saskatoon St. John’s Sydney Thunder Bay Toronto Vancouver Victoria Windsor Winnipeg Yellowknife
U.S.a.Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami New Orleans New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa
internationalBermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Cozumel, Mexico Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico La Romana, Dominican Republic Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba
* Source: upmagazine.com Online Survey – March, 2011
up to 1.4 million guests every month
2,700+ flights per week
70+ destinations
Readership Survey*DestinationsdeCiSion-makerS:
57% are managers or professionals
engaged:
51% spend 15 minutes or more reading up!
mobile:
98% are planning one or more leisure trips in the next 12 months34% are planning to take one or
more business trips in the next 12 months
90% seek R&R when on a sun vacation
ExperienceThe WestJet up! magazine offers a fresh perspective on the joy of travel and discovery. Smart, not stuffy. Professional, with a sense of humour. Passionate, with a healthy dose of common sense. It is precisely what you’d expect from a growing airline that upholds safety and friendliness in the pursuit of value. And it’s what you find in the pages of up!
up! gives kudos to little-known travel gems and explores well-trodden routes with a fresh perspective. Our storytellers are award-winning journalists and photographers fluent in the destinations they cover. And they share the same wanderlust as our readers. You want value for your advertising dollars. You want your brand associated with a profitable, award-winning company. You’d like the same success that comes from being linked with Canada’s preferred airline. You want an audience that is equally smart, professional and passionate. Here it is.
targeted:
45% are between 35 and 54 years old30% male 70% female81% have post secondary education or better36% have a household income of $100,000+76% own their own home81% are employed or retired from employment
Sweet Heat
For Jamaican chef Donovan Campbell, it’s all about the island’s spicy and smoky favourite—jerk
Christopher PlummerWill he snag an Oscar? Shamanic Shenanigans in Mexico
upmagazine.com Jan 2012
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May ’12 CaliforniaThe Road to Hotel California A look-back to the ‘70s when a song loved by many a
Boomer and scorned by most everyone else became a mas-
sive hit – but was the song shaped after a place or was it all
a lie? The answer lies somewhere on the road between Cabo
and Todo Santos, still littered with dreams and history.
WeStjet UniverSeTravel to the extreme A series of one-pagers that highlight folks who are addicted
to extreme adventures from the TransRockies Bike Challenge
to the gnarliest river trip to Iron Men events and beyond.
June ’12 the Ultimate family gUideThe 10 best adventures to have in our national parks from
the Pacific Rim to Torngat. Ranches, amusement parks,
rafting trips, sleepovers, diving hot spots . . . we find the ones
that rate highest on the family-fun meter.
loS angeleSRock Star Fantasy CampLinked to the Tom Cruise movie about rock stars in Los
Angeles and Sunset Strip – our writer checks in to the Rock
and Roll boot camp (Cruise did some form of the same) and
winds up playing in concert at House of Blues on Sunset
Strip with rock stars.
February ’12 the Ultimate romanCe gUideWe scour tropical hotpots seeking the ultimate places guar-
anteed to make you swoon. Over and over again.
neW yorkBe the ultimate poseur in New York during February’s Fashion
Week. Where to shop, have a latte, knock back a drink while
wiggling into shows. The ultimate inside track on how to fake
it with the best of ’em.
March ’12 PUerto vallartaWhale watching Prime time for calving is now in the warm waters just north of
PV where photo safaris are as common as the silky beaches.
haWaiiSlice it three ways Do it all – hike, paddle and fly over the rugged Nap’ ali Coast
on Kauai.
April ’12 the Ultimate golf gUide Ten profiles, coast to coast, a serve up epic courses next to
irresistible nearby attractions. Plus, gear reviews, the latest in
golf therapy, a cross-Canada road trip and the latest news
from courses in Nevada.
CUbaThe Wheels Deal A couple gears up and cycles independently for a week down
the backroads in Cuba.
WeStjet UniverSeReader-submitted Photo Contest. Sponsored by Nikon.
Editorial Highlights 2012*
* Subject to Change
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July ’12 neWfoUndlandTouring Doyle’s RepublicWe catch up with Allan Hawko and Russel Crowe in
St. John’s to shoot the third season of the popular CBC
drama, The Republic of Doyle, and see the capital through
a movie lens.
ontarioDip, Dip, and Dip some moreOur writer wraps himself in a voyageur sash and bids adieu
to the shores of Thunder Bay for a three-week canoe trip into
the wilds of northern Ontario’s fur trading past.
August ’12 CaliforniaTripping Down Big Sur Pack up the family and set off on one of the planet’s wildest
roads. Does this legendary road trip live up to the hype – we
find out!
WeStjet UniverSeSmall is BeautifulOne-table restos, tiny boutique hotels, no lobbies . . . a look at
Lilliputian travel. Anchored with BIG service . . . over-the-top
details, uber high-end amenities.
September ’12 the Ultimate SUn gUide
A planner’s guide to the top sun spots. Roundups include
family friendly sun destinations, couples’ only resorts, advice
on choosing the right all-inclusive, new destinations, best
daytrips out of popular hubs and more – way more.
laS vegaS’Fess up’ – You’re the Ultimate GamerSome 5,000 people line up each day in Vegas for tickets
and it’s not for Cirque seats. It’s to meet the celebs behind
Pawn Stars, Holly’s World and the live version of The Price
is Right. What prompts these folks to shell out big bucks for
these shows? We find out.
October ’12 CanadaThe International Value Wine AwardsThe nation’s best bottles for under $25, as picked by our
sister publication, Wine Access.
tijUanaBordering Two WorldsNow connected to San Diego by public transit, the once
seedy town of Tijuana, Mex. has been cleaned up, revitilized
and turned into a warren of art galleries and hip shops.
November ’12 the Ultimate SPa gUideProfiles on new and unusual spas, wellness camps, retreats,
treatment trends – therapy comes in many forms across the
WestJet universe.
grand CaymanThe Seven Deadly Sins Gluttony, lust, jealousy – this swanky Caribbean island is more
than a safe tax haven; it’s loaded with temptations for every
type of traveller.
December ’12 the Ultimate Ski gUide Voices from the ski industy spill the beans on 10 resorts
across Canada plus gear reiews, slopeside resto trends, best
chairlift, ski by numbers, bargains galore and so forth.
hidden CaribbeanFamily StyleActivities, day camps, tailored programs, trends, hideaways –
for the whole clan.
Editorial Highlights 2012*
* Subject to Change
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iSSUe SPaCe material diStribUtionjan 2012 Nov 17 Nov 24 Jan 1
feb 2012 Dec 12 Dec 19 Feb 1
mar 2012 Jan 17 Jan 24 Mar 1
apr 2012 Feb 14 Feb 21 Apr 1
may 2012 Mar 16 Mar 23 May 1
jun 2012 Apr 19 Apr 26 Jun 1
jul 2012 May 17 May 24 Jul 1
aug 2012 Jun 18 Jun 25 Aug 1
Sep 2012 Jul 19 Jul 26 Sep 1
oct 2012 Aug 16 Aug 23 Oct 1
nov 2012 Sep 18 Sep 25 Nov 1
dec 2012 Oct 19 Oct 26 Dec 1
jan 2013 Nov 14 Nov 21 Jan 1
2012 Deadlines*
Ad Shapes
double Page Spread (dPS)
full Page(no bleed)
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2/3 Page 8,250 7,840 7,425 7,015
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1/3 Page 4,290 4,125 3,860 3,645
1/6 Page 2,575 2,450 2,315 2,190
outside back 14,575 13,850 13,120 12,390
inside front/back 13,670 12,985 12,305 11,615
double Page Spread 20,000 19,000 18,000 17,000
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Canadian Dollars, Net Rates. Taxes not included.
Inside double gate fold & select inserts are available.
Limited inflight opportunities also available; ask your Account Executive for details.
* Deadlines subject to change.
Advertising Rates
Print Ultimate Ski Guide Our TOP 10
family-friendly resorts, tech talk, heli-boarding PLUS a report with Canada’s fastest skier,
Who loves you keiki?Kona at Christmas Plus Gordon Ramsay’s newest restaurant in Montreal
upmagazine.com Dec 2011
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MONTREAL’S LATEST BIJOU HOTELS BEST JUNGLE JUICE IN BARBADOS
PALM SPRINGS VS. ORLANDO SHOPPINGCOZUMEL’S TOP FAMILY FINDS
Sublime SpasThe lowdown on new trendy treatments 10
Where rum, rhythm and revolution collide
de CubaSantiago
SEP 11 upmagazine.com
TAKE ME WITH YOU
FIND MORE TRAVEL IDEAS AT upmagazine.com
Northern lights in YellowknifeClose encounters of the illuminated kind
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ON LOCATION AT FOUR FILM FESTIVALSOKANAGAN'S FAMILY-FRIENDLY WINERIES
VICTORIA TOASTS THE ART OF THE COCKTAILPICKEREL FISHING IN GIMLI, MANITOBA
The best trails, lodges, music festivals, hangoutsand local eats
Stunning Fall Getaways4
advertiSing inqUirieS:TF: 1-877-963-9333 ext 0
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Find more travel ideas at upmagazine.com
FLOAT YOUR BOATGlide along BC’s Shuswap Lake and watch time unspool—slowly Re
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READERS TELL ALL WITH OUR VALUE AWARDS ONE STEP AT A TIME IN THE ROCKIES
CROSS-CANADA SOUVENIRSSTROLL THROUGH CANNERY ROW
WAlT dIsnEY WOrld
39INSIDER TIPS TO
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Who We reaCh:
68% are between the ages of 35-6470% female30% male81% have university education or better36% have a HHI of $75,000+76% own their own home
Reach your audience beyond 40,000 feetWestJet travelers explore upmagazine.com to gain insight on attractions and events taking place around WestJet’s world. Loyal guests visit us to be inspired by travel stories, dream about their own vacation adventures and discover new travel destinations.
Source: upmagazine.com Online Survey – March, 2011
Web Ad Sizes & Rates (Canadian Dollars, Net Rates)
Why they matter:
63% are employed professionals53% frequent upmagazine.com monthly or more92% source websites for advise on planning trips83% have taken a flight in last 12 months98% will fly for leisure over the next 12 months
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We’d Love to Hear From You!National Account Executives
lindy neUStaedterSpecializing in Eastern Canada, Southwest United States.PH: (403) [email protected]
deiSe maCdoUgallSpecializing in Central Canada, Central and Southern United States, all sun destinations.PH: (403) [email protected]
meliSSa broWn Specializing in Western Canada, Northern Territories, Alaska, North-west United States and Hawaii.PH: (403) [email protected]
keiron gallagherSpecializing in Wine Regions.PH: (403) [email protected]
editor of the Year 2010
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award-winning travel journalism
FEB 11 upmagazine.com
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Wedded bliss by the seashoreThe dos and don'ts of destination weddings
IT'S YOUR TURN TO OWN THE PODIUMAND THE WINNER OF OUR ANNUAL PHOTO CONTEST IS . . .
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FIND
MONTREALSECRET RESTOS IN MONTREALMEXICO, A STARE-DOWN IN THE LOO
WILL SASSO TELLS ALL ON $H*! MY DAD SAYSWINTER ROCKS AT SNOW-BOUND FESTIVALS
MEXICO, A STARE-DOWN IN THE LOOMEXICO