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WELL-BEING MOVEMENT Asia Pacific Hotel Launch Events
• A global initiative, brought to life in Asia Pacific Westin hotels, and dedicated to inspiring guests and associates to discover new approaches to well-being.
• The Movement will feature innovative partnerships and programs across Westin’s six pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.
• Guests were given the choice of six Westin Wellness interactive activation areas to choose how they personally wanted to experience their own Wellness journey.
• Move Well: A sunrise yoga session was held by the sales team for the corporate clients
• Eat Well: A SuperFoodsRx™ breakfast was then served, with Executive Chef Geoff Carkner speaking to clients about the Westin SuperFoodsRx™ program
• Eat Well: The Westin Sydney welcomed associates to our quarterly associate meeting with SuperFoodsRx™ juice shots to reenergise and refocus before the meeting commenced. Post-meeting, associates returned to work refreshed after SuperFoodsRx™ treats such as Blueberry Jelly, Fruit Salad, Vegetables & dip, and more
• Feel Well: On Monday morning, the Sales & Catering Teams underwent a headspace mediation session to refocus their minds and prepare for Blitz Week.
• Eat Well: Key clients & SSO Account Managers were invited for a delicious SuperFoodsRx™ dinner in Mosaic. They then enjoyed a cooking class conducted by the chefs in the open kitchen
• Move Well, Work Well, Eat Well: The Sales team took the clients for a walking sales call, where they set out to experience the runWESTIN route, before heading back at the hotel for a nourishing SuperFoodsRx™ breakfast
• Move Well: Westin Australia partnered with celebrity yoga teacher, Charlotte Dodson, to create a travel yoga tool kit which includes both a short yoga video tutorial (in creation) and a downloadable guide with simple tools for creating wellness on the road.
• Guests are offered easy online access to these effective tools for creating and maintaining optimum wellness.
• Media titles that attended the event include KarryOn (Online Travel Industry Review Site), ETB News (Online Travel News), CIM, Business Events News, Latte, The Nibbler, Escape Lounge, Spice and WNiF.
• Guests were given the choice of six Westin Wellness interactive activation areas to choose how they personally wanted to experience their own Wellness journey.
• Move Well: The event kicked off with with a Yoga session specially curated for Westin Hotels and Resorts by Australian celebrity Yoga instructor Charlotte Dodson, followed with a presentation by Director of Sales & Marketing, Karyn Primmer, who participated in the yoga experience. The presentation expanded on the Well-being Movement including the partnership with Headspace and the dedicated digital hub that brings to life all of the innovations under our Six Pillars of Wellness.
• Move Well: Associates dressed in Westin Gear Lending attire greeted guests & explained the Gear Lending program as they escorted the guests to the Ballroom
• Eat Well: Guests were invited to create their own muesli at an interactive muesli station where the Chef mixed the ingredients with a cocktail shaker. The hot food station also showcased how a Oatmeal & Blueberry Pancake treat can be nourishing & nutritious with SuperFoodsRx™ ingredients. An associate was present to explain & brew Jing tea on request, while a bespoke juice station offered custom and ready SuperFoodsRx™ combinations such as ginger & orange, and pomegranate & spinach
• To encourage Well-being as a habitual lifestyle, a year-long, 21-day well-being tips
sharing campaign was run, with the full day launch held at The Westin Beijing Financial Street
• The launch was designed to lead all participants into the meditation moment, and suggest how ‘well-being’ can be incorporated easily into daily life. Every participant got to experience the 6 pillars of Westin Wellness
• Participants were then encouraged to continue their wellness discovery online by sharing wellness tips in the 21-day tips sharing campaign hosted on Weibo & Wechat
• The hotels participating were: • The Westin Beijing Financial Street • The Westin Hefei Baohe • The Westin Xiamen • The Westin Pazhou • The Westin Ningbo • The Westin Shenzhen Nanshan • The Westin Xian • The Westin Wuhan Wuchang • The Westin Guangzhou • The Westin Beijing Chaoyang • The Westin Changbaishan • The Westin Sanya Haitang Bay Resort • The Westin Qingdao • The Westin Bund Centre Shanghai • The Westin Nanjing • The Westin Fuzhou Minjiang
Headline: Westin Well-being Movement Begins Balanced Lifestyle Renowned as an industry innovator with a history of firsts in the wellness space, Westin Hotels & Resorts today announced the global launch of the Westin Well-being Movement, an ambitious $15 million brand-wide campaign designed to enhance the well-being of guests and associates around the world. The year-long initiative will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. Today’s launch coincides with the International day of Happiness and Well-being and the Spring Equinox – traditionally recognized as the season of renewal.
Associate & Consumer Outreach THE WESTIN BEIJING FINANCIAL STREET
• To launch the Westin Well-being Movement in China, members of the public and hotel associates were invited to participate in RunWestin Work Out Do Good campaign and an outdoor yoga session
• A tea drinking meditation and traditional character culture session was held by yoga guru Wang Yuan
• Popular TV Host Qiu Wei also shared her wellness experience around the 6 Westin Wellness pillars during Happy Hour
• 21-day tips were also framed & given to the media to help incorporate Wellness into their lifestyle
Associate, Consumer & Media Outreach THE WESTIN BUND CENTRE SHANGHAI
• Media, guests and associates were invited on separate occasions to experience the Westin Well-being Movement, with staff from HSKP, Workout and Culinary hosting a Q&A session for the media
• Sleep Well: Guests got to experience the Heavenly Bed for themselves through a display in the hotel lobby itself
• Eat Well: A SuperFoodsRx™ afternoon tea was served to the participants, with the chefs giving an introduction to the SuperFoodsRx™
• Move Well: A StarChoice party was held in the form of a fitness class, with specially invited coaches to lead the participants
• The media that attended the event includes Eastern Channel, Emigrate to Shanghai, Free-lancer, Shanghai International Conference Management Organisation, Gafencu, Noblesse, LifeStyle, Sina.com, wzhotel.com, ShanghaiWOW.com, xpspike (Gourmet Critic), 饕餮yuki (Gourmet Critic) and简单煮义 (Gourmet Critic).
• In-house guests were invited to join in the Well-being Movement held at the hotel lobby
• Eat Well: A selection of SuperFoodsRx™ fruit juices and various healthy desserts were offered to guests to raise awareness on enhancing nutrition in their diet
• 11 VIP guests were invited to experience the Westin Wellness elements in a private, exclusive atmosphere
• Eat Well: Guests enjoyed a reception with SuperFoodsRx™ canapés and welcome drinks. The event ended with a SuperFoodsRx™ cocktail party.
• Move Well: The Westin WORKOUT® associates coached guests on simple exercises to relax at work. A Westin WORKOUT yoga class was also conducted to help guests unwind after a hectic Monday.
Associate, Consumer & Media Outreach THE WESTIN FUZHOU MINJIANG
• Media, guests and associates were invited to Starwood Career’s Day, held in conjunction with Westin Well-being Movement
• A booth was set up showcasing the 6 pillars of Wellness
SLEEP WELL
MOVE WELL FEEL WELL WORK WELL
PLAY WELL EAT WELL
• The media that attended the event included Home Gardening Magazine (家园杂志), Southeast News (东南快报), Fuzhou Evening News (福州晚报), Haixiadu City News (海峡都市报), Xiezhilou Magazine (写字楼杂志), Sina Fujian (新浪福建), Fuzhou TV Station 110 (福州电视台新闻110), FM893, Tengxun Net (腾讯大闽网), 78fz美食网 and Auto Market (车行楼市)
Associate, Consumer & Media Outreach THE WESTIN GUANGZHOU
• A themed treasure hunt, Westin Essence Hunting, was designed for guests, media and associates to learn about Westin Wellness through fun and games
• The media that attended the event includes TVB, Guangzhou Daily, CityZinem That’s PRD, In The Red, PC Lady, GZ TV, Chinese Beauty, China Hotel and VPM黑暗萤火虫 (Influential Weibo Blogger)
• Sleep Well: Participants had to identify the correct Westin Brand Bed Assembly Standards
• Eat Well: SuperFoodsRx™ had to be picked out from amongst 30+ foods
Associate, Consumer & Media Outreach THE WESTIN NINGBO
Westin Wellness: Main Event
• Media and guests were invited to learn more about the 6 Westin Wellness Pillars.
• The media that attended the event includes Ningbo Daily, Ningbo Evening News, Southeast Business News, Xin Qiao Bao, A La Travel, Fascination, The City to City, Xian Dai Jin Bao, Hulian.net, Meishimeike and Kan Ning Bo (Weibo Media)
• A dance performance by children kicked off the program.
• Guests were served SuperFoodsRx™ canapés, while the media experienced SuperFoodsRx™ at Mai
• Media, hotel guests and celebrities were invited to experience the launch of Westin Well-being Movement
• The media that attended the event includes Comfort, Reluxe, ELLE, Metro Weekly, That’s Shanghai, City Weekend, Leon, Shanghai Times, Mr_BananAA (Influential Weibo Blogger), 宁广娱乐先锋-FM92 (FM92 Weibo) and Kan Ningbo (Weibo).
• Play Well: Guests enjoyed a ‘Dressage’ show and took part in horse riding activities
• Eat Well: A well-being Sunday Brunch was set up for all to enjoy
• Media and guests were invited to learn more about the 6 Westin Wellness Pillars set up at the hotel lobby
• The media that attended the event includes Trends Media, Nobeless, Modern Weekly, Style Weekly, Southern Urban Daily, Nanfang Daily, Metro Daily, Dayoo.com, Sina.com, Southern.com, ChinaLuxus.com and Tencent.com.
• Feel Well: Ikenbana, or flower arrangement lent a relaxing ambience to the show lobby, while foot massages were given to guests.
• Play Well: A Heavenly spa presentation was given to extoll the benefits of relaxation in a busy city
Associate, Consumer & Media Outreach THE WESTIN QINGDAO
• Media, guests and associates were invited to experience Wellness pillars in different meeting rooms with the Wellness pillars set up, and creatively combined with a Wedding theme.
• The media that attended the event includes Qingdao Daily News, Qingdao Evening News, Qingdao Economic News, Life Style, Paper, Splender, Shenlan, Red Star, Qingdao Newsweb, Ifeng.com, Qingdao News Radio, Qingdao Traffic Radio and Elite Style.
• Sleep Well: Guests got to experience the Heavenly Bed for themselves thanks to a ‘Photoshoot with Sleeping Beauty’ contest via the Weibo platform
• Eat Well: SuperFoodsRx™ station with SuperFoodsRx™ Tree photobooth, Super Chefs cooking class, ring-toss game. End with SuperFoodsRx™ cocktails show with blackjack games (Play Well)
• Feel Well: A Health Wheel Game was created to promote the Heavenly Spa. Guests could enjoy a massage during the event
• Move Well: A rejuvenating yoga class was held for the participants
Associate, Consumer & Media Outreach THE WESTIN SANYA HAITANG BAY RESORT
• Media, guests and associates were invited to experience Wellness pillars firsthand
• The media that attended the event includes Hainan Daily, Sanya Morning Post , Fun Travel Magazine, Toptour.com, Sanya.tianya.cn, Sanyatour.com, Hnntv.cn, Hinew.com, Hainan Traffic Radio, Sanya Radio Station and Sanya TV
• Eat Well: SuperFoodsRx™ afternoon tea was served to participants. They were also served SuperFoodsRx™ themed dinner at Mai, followed by a Wellness breakfast the next morning
• Move Well: The Westin WORKOUT® trainer gave an introduction about New Balance gear lending program to raise awareness, followed by participants changing into the gear & taking the runWESTIN route to personally experience the ease of staying fit on the road
• Sleep Well: Participants experienced the Heavenly Bed for themselves as they stayed overnight
• Corporate customers were invited to join in a celebration of Westin Well-being Movement, where they experienced the pillars of Wellness for themselves
• Move Well: A series of Move Well games and competitions were rolled out to get guests engaged, from yoga to cycling competitions
• Feel Well: Signature Heavenly Spa massages were offered
Associate, Consumer & Media Outreach THE WESTIN TIANJIN
• Media, guests and associates were invited to experience Wellness pillars firsthand
• The media that attended the event includes Jin Magazine – EN, Jin Magazine – JP, Business Tianjin, Caranavi, Elegancy, Tientsin’s, Holiday 100, Jinwan Economic Weekly, New Champion, China Daily, Time Out – CN, Time Out – EN, Beijinger, Beijing Kids, City Weekends, Fan Magazine, IPTV, That’s Beijing and Sina.com
• Eat Well: Dining Safari at Zen5ses. Guests were treated to a SuperFoodsRx™ Cooking Class with the Super Chefs. They also learnt about SuperFoodsRx™ over Happy Hour
• Move Well: A rejuvenating yoga class was held for the participants
• Sleep Well: After a Heavenly Bed introduction, guests took part in a bedmaking competition where the winners went home with a bathrobe
Associate, Consumer & Media Outreach THE WESTIN WUHAN WUCHANG
• Media, guests and associates were invited to experience Wellness for themselves
• The media that attended the event includes Zhangjiang Daily (长江日报), Wuhan Evening News (武汉晚报), Wuhan Morning News (武汉晨报), Chutiandu City News (楚天都市报), Changjiang Weekly, Chutianjin News (楚天金报), W Weekly (W 周刊), Shangchen (上层), Boss Style, Wuhan Travel (武汉旅游), Hubei Travel (湖北旅游), First Living (第一生活), New Life Weekly (新生活周报), Wedding Guide (婚礼导航), Wuhan Weekly (武汉壹周), Chu World (楚天下), 睿, DaXi(大喜), Da Chu Wang (大楚网), De Yi Living (得意生活), Han Net (汉网), Xin Hua Net (新华网), Sohu (搜狐), FM927, FM966, FM936, FM988, FM1026, Wuhan TV Station (武汉电视台《城市节拍》) and Wuhan First Station (武汉一台)
• Sleep Well: The Heavenly Bed was set up on display for guests to take pictures
• Move Well: A gear-lending station was set up to educate participants on staying fit on holiday. They also went on a friendly runWESTIN route
• Play Well: A 5-minute shoulder and neck massage was offered to guests
• Feel Well: A sensory welcome was created at the registration lobby
• Work Well: A clutter-free meeting was setup with SMP elements with a simple tea break
• Eat Well: Guests could choose from 3 types of SuperFoodsRx™ juices to refresh themselves, and help themselves to a SuperFoodsRx™ themed lunch in Seasonal Tastes
• Media, guests and corporate guests were invited to experience Westin Wellness pillars for themselves.
• The media that attended the event includes Xiamen Daily, Straits News, Strait Life News, YSQB magazine, Xiamen TV, Xiamen News Radio, Xiamen Music Radio, XM Radio & TV News, Office Magazine, Chew People Magazine, Xmfish.com and Luxury Magazine.
• Move Well: A setup was done with a yoga mat & ball, stationary bike, models in Gear Lending attire, and a video on runWESTIN was played. Associates also enjoyed a yoga session
• Eat Well: Live cooking using SuperFoodsRx™ ingredients was done, with a DIY segment under the SuperChef program. Jing tea was also served as the Westin Weekend welcome drink. On the associate level, a SuperFoodsRx™ tasting counter was set up at the canteen where they learn more about the benefits of nutritious foods.
• Sleep Well: The Westin Heavenly Bed was displayed to raise awareness
• Work Well: A display of clutter-free work setup was done to showcase how environment can play a part in a more effective meeting
• Feel Well: Live cooking using SuperFoodsRx™ ingredients was done, with a DIY segment under the SuperChef program. Jing tea was also served as the Westin Weekend welcome drink
• Play Well: An in-house live DJ was on set to liven the atmosphere. Associates also wore Well-being shirts that were shared by guests onto social media platforms
Associate, Consumer, Customer & Media Outreach (continued)
Associate, Consumer & Media Outreach THE WESTIN XIAN
• Media, guests and associates were invited to experience Wellness for themselves
• The media that attended the event includes Holiday, Driving Tour, Life Express, Bright, Travel the World, Find, Newko, NewStyle, Enjoy China Daily, Modern Female, Xian Evening News, CnWest, FM98.8, FM104.3, Noble Magazine, Xianease, Wang Jin (FM98.8 DJ and popular Weibo blogger) and Shu Lan (FM104.3 DJ and popular Weibo Blogger).
• Move Well: Tachi Expert Mr. Guo shared Chinese traditional Tachi culture and led all the high-level managers to learn some simple movements. Participants also learnt about yoga & meditation relaxation through an instructor
• Eat Well: Members of the public and Radio FM 98.8 participated in the EAT WELL activity launch, where healthy desserts were served
• All six pillars of wellness were represented and spoken about during a speech • Eat Well: The culinary team put together a SuperFoodsRx™ menu for the
associates
• Move Well: Associates also participated in a yoga session with the Sales & Marketing department
Associate, Consumer & Media Outreach THE WESTIN HYDERABAD MINDSPACE
• Guests, associates and consumers were invited to experience the brand’s signature Wellness programs, with one day set aside to raise proceeds for Heal-a-Child Foundation
• The media that attended the event includes Hans India, Metro India, Times of India, Deccn Chronicle, Ragalhari.com, Tulip and Hybiz TV
• The 6 pillars of Well-being were set up at the hotel lobby
• Move Well: A 5km run by associates, corporate and resident guests set off the launch of the Westin Well-being Movement. Heavenly Spa Manager Shalin Jose also conducted a yoga meditation session, while the Cross Fit team gave guests the option of enjoying a fun fitness session
• Play Well: The Westin Hyderabad Mindspace hosted the 4th Anniversary celebration of Heal a Child Foundation, where the staff dressed up as their favourite characters at the costume party. Proceeds of INR 8 lakhs were collected through the event
4th ANNIVERSARY – COSTUME PARTY HEAL A CHILD FOUNDATION
Consumer Outreach: Social Media Success THE WESTIN HYDERABAD MINDSPACE
SOCIAL MEDIA SUCCESS March 2014
3 X Average impressions on the days of event: 69360 (vs usual 25159) 3 X Average new fans from 21st to 23rd: 33 (vs usual 13) Many times more stories created during campaign: 3026 (vs usual 167) A jump of 300% on each level during the time these Two Events SOCIAL MEDIA
SUCCESS March 2014
Average impressions on other days: 25159 Average impressions on the days of event with our updates: 69360 Total Impressions from 21st to 23rd: 208080 Average new fans on regular days: 13 Average new fans from 21st to 23rd: 33 Total New fans from 21st to 23rd: 99 Stories created during campaign: 3026 Average on regular days: 167 A jump of 300% on each level during the time these Two Events.
Local influential blogger and guest - Ambrosia and Sayanti Banerjee - attended the activity hosted by The Westin Mumbai Garden City, in line with the Wellness Movement
• Media was invited to experience a Wellness Weekend at The Westin Gurgaon New Delhi
• The media that attended the event includes Akanksha Redhu ( I n fl u e n t i a l B l o g g e r ) , A s i a S p a , F a s h i o n o m i c a l , Chefatlarge.in, Exotica, T & L – Aroma and Women’s Health/Prevention
• Play Well: The official launch took place by the poolside, where participants got to relax with cocktails and healthy appetisers while learning about the programs
• Feel Well: Participants were treated to a Heavenly Spa where they rejuvenated with signature treatments
• Sleep Well: A Heavenly Bed was set up by the poolside
• Eat Well: They were served a SuperFoodsRx™ lunch at Prego, then a healthy breakfast the next day.
• Media was invited to experience a Wellness Weekend at The Westin Gurgaon New Delhi
• The media that attended the event includes Times of India, Deccan Chronicle, Hindu- Business Line, News Today, Rajasthan Patrika, Sakshi, Ritz, Liberty Times, IndiaGlitz.com, DirectChennai.com, Behindwoods.com, Sulekha.com, ChennaiVision.com
• A series of health and fitness activities were organised for hotel associates throughout the week, to promote well-being
• Feel Well: 1,100 meditation minutes were clocked by participants. A yoga session was also conducted
• Move Well: A runWESTIN 3km run was conducted along the main streets of Koregaon Park, followed by a line of exciting fitness challenges such as bicep curls, crunches & more
• Play Well: A golf clinic was organised at the Poona Golf Course for the senior leadership team, with chipping and putting lessons to introduce them to the game
Associate Outreach (continued) THE WESTIN PUNE KOREGAON PARK
• Eat Well: A SuperFoodsRx™ breakfast and lunch spread was served, as chefs explained the health benefits of antioxidant rich foods. Associates were also served a SuperFoodsRx™ inspired apple cinnamon elixir
• Feel Well: A health camp was conducted for associates to get essential health checks such as Bone Mineral Density Check, BMI and blood pressure diagnosis and dental checks
• Work Well: A session on workplace wellness was held, where various stress releasing exercises & techniques to enhance workplace productivity was taught. Dr. Anshuman Kher was invited in a separate session to impart exercise techniques and ways to maintain work life balance
• An uplifting exhibition was hosted in front of Bali Collection lifestyle complex, where interactive displays were set up to introduce the 6 brand pillars of wellness, with light bites offered
• Feel Well: A video showcased the resort’s recent transformation journey followed by a 15 minute session of breathing exercises
• Sleep Well: A Heavenly® Bed was elevated over a pond to increase awareness
• Play Well: A photo booth and well-being guest board was set up, amongst other activities
Consumer Outreach THE WESTIN RESORT NUSA DUA, BALI
Associates visited key local agents dressed in sports wear by New Balance (Play Well) and Heavenly Waffle Weave Bathrobes (Feel Well) to bring to life the message that the resort is taking wellness to the next level
Customer Outreach THE WESTIN RESORT NUSA DUA, BALI
• In addition, a social media table was set up with the aim to generate a buzz about the Westin Well-being Movement through Facebook, Twitter and Instagram.
• Well-being posters were displayed at high associate traffic areas
• At the canteen, 5 workstations with Well-being screensavers that rotate with the 6 pillars were displayed for associates to access well-being information, daily updates and key news
• Feel Well: Associates, bloggers and the media were invited to the Well-being Movement Open House to take part in a yoga session held by Westin Brand Ambassador Waka Nozawa
• Waka Nozawa is a well-known Yoga Meditation instructor and fashion model. Her Yoga DVD hit the 2013 Yahoo! Japan bestseller charts
• Attendees to the event included 46 media, 25 bloggers and 18 guests. Amongst them was D i e t m a r K i e l n h o f e r – G M o f W e s t i n TokyoNozawa, with media from Elle online, Figaro Japon, Mainichi daily, Toyo Keizai, Yoga Journal, Nikkei Otona no OFF, BODY +, AllAbout, LEON, dot asahi, MyNavi news, Openers, NHK radio, Asahi digital, Tokyo Sports, HOTERES and more
• Ambassador Waka Nozawa featured the Open House on her blog and Instagram.
• The activity-packed day saw The Westin Kuala Lumpur inviting guests to experience the Westin Wellbeing elements
• Media titles that attended the media event include New Strait Times, Baccarat, Malaysia Tatler, Expatriate Lifestyle, Hotel Magazine, MissyBlurKit and Sunshine Kelly
• Play Well: 14 girls from the Karunai Ilham Girls Home were invited to bake and decorate cookies with Pastry Chef Michelle Low, where their creativity was put to great fun
• Feel Well: Guests & Media were treated to a 5-minute head & shoulder massage
• Eat Well: Various SuperFoodRx™ inspired bites were served
• Move Well: The WestinWORKOUT® team dished out quick workout tips
Associate & Consumer Outreach THE WESTIN KUALA LUMPUR
• Guests & associates also took part in an activity-packed week organised by The Westin Kuala Lumpur
• Play Well: Kids were treated to a colouring competition at the Kids Club, while associates had fun cooking with Chef Pearl Woo from Qba
• Feel Well: Associates were treated to a 5-min head & shoulder massage, while well-being hampers filled with energy drinks & SuperFoodsRx™ snacks were delivered to every department. An inter-department fitness challenge was also held
• Eat Well: Grab & Go SuperFoodRx™ breakfast was handed out to associates. A well-being lunch was also served at the staff canteen à video here
• Move Well: Facebook fans redeemed complimentary passes to the WestinWORKOUT® gym. Over 120 coupons were claimed. Guests & associates also participated in a RunWESTIN™ activity & a Zumba session
• Work Well: Delegates were offered SuperFoodsRx™ enhanced coffee and tea breaks that featured Smoked Salmon, Tuna Steak Sandwich & more, when they booked meetings at the Westin Kuala Lumpur
• Sleep Well: The award-winning Heavenly Bed was featured at the hotel lobby, where guests could learn more about its functions or find out how to purchase it
Associate & Consumer Outreach THE WESTIN LANGKAWI RESORT & SPA
• Guests and associates at The Westin Langkawi & Spa were treated to a week’s long of activities designed around the 6 brand pillars
• Move Well: Sunrise yoga sessions and SH’BAM™ fitness dance classes were held at the Heavenly Spa by Westin
• Work Well: The resort’s management team hosted their meeting at different venues through the week to get inspired by new surroundings à 2-bedroom villa, Tide restaurant, recreation building & more)
• Sleep Well: The signature Heavenly Bed was placed on the beach for fun photo-shoots
• Eat Well: A cooking class was held at Seasonal Tastes, with an Unwind hour featuring beverages infused with SuperFoodsRX™ ingredients and Jing Tea by the poolside
• Play Well: Guests enjoyed a fun nail art session at the resort’s lower lobby
• Mr. Charles Jack, General Manager recently kicked off the hotel’s launch of the global “Westin Well-being Movement” campaign with associates and guests
• The management team and sales associates conveyed the Westin Well-being Movement message on sales visits to all customers during the week-long Global Sales Blitz
Associates having fun with the Well-being Movement
The management team preparing for their Global Sales Blitz
• The Westin Well-being Movement has launched the initiative to take ownership of Well-Being in the hospitality space and make the Brand’s “For A Better You” positioning known
• Throughout the year, we hope that your teams will continue to ride on the momentum of the Movement and stay the course to inspire Guests and Associates to embark on the pursuit of Well-Being and discover what makes them feel their best
• The Media Coverage generated has been significant and is more than any PR campaigns we have done in the recent past
• Thank you for making the Westin Well-being Movement launch so successful