1 1 Programming & Local Producons 4 Educaonal Services 5 Markeng & Development 6 Outreach & Special Events 7 IT/Engineering 7 Staff News, Training & Conferences Western Reserve Public Media 1750 Campus Center Drive P.O. Box 5191 Kent, OH 44240-5191 1-800-554-4549 WesternReservePBS.org Western Reserve Public Media President’s Report The Western Reserve Public Media President’s Report is published three mes a year for the Northeastern Educaonal Television of Ohio Inc. Board of Directors, major funders of the staon and other readers interested in the organizaon’s acvies. Spring 2010 Western Reserve Public Media receives four regional Emmy nominaons Western Reserve Public Media has received four 2009 regional Emmy nominaons from the Lower Great Lakes Chapter of the Naonal Academy of Television Arts and Sciences (NATAS). • Generaons: Cuyahoga Valley Naonal Park: Craſts: Editor (Duilio Mariola) and Craſts: Photographer (Adam White) • Gospel Meets Symphony: Let Freedom Ring!: Craſts: Director (Duilio Mariola) • It’s Close at the Akron Art Museum: Arts/Entertainment Program (Producer Duilio Mariola) Generaons: Cuyahoga Valley Naonal Park and It’s Close at the Akron Art Museum can be viewed free of charge on Western Reserve Public Media’s website at WesternReservePBS.org. In addion to the Western Reserve Public Media producons, also receiving regional Emmy nominaons were several independent producons that premiered on Western Reserve PBS: • Doris O’Donnell’s Cleveland, Front Page Girl: Arts/Entertainment Program (Storytellers Media Group: Mark Wade Stone, producer and editor; Doris O’Donnell Beaufait, associate producer; James Jessen Badal, host) • Doris O’Donnell’s Cleveland, Sketches: Nostalgia Program (Storytellers Media Group: Mark Wade Stone, producer and editor; Doris O’Donnell Beaufait, associate producer; James Jessen Badal, host) • Doris O’Donnell’s Cleveland (compilaton): Craſts: Musical Composion/Arrangement (Carl Michel, Storytellers Media Group) • Turn Blue: The Short Life of Ghoulardi: Craſts: Research; Craſts: Director; Craſts: Editor; and Nostalgia Program (all nominaons for producer, director and editor Phil Hoffman, The University of Akron) • Final Edion: Journalism According to Jack and Jim Knight: Nostalgia Program (Paul R. Jacoway Producons: Paul Jacoway, producer, director, writer; Kathleen Endres, co-producer, writer; Mahew Rafferty, editor; David Lieberth, host and narrator; Mark Alan Schulz, composer and arranger) “All of us at Western Reserve Public Media are thrilled and grateful to the Academy for our four nominaons,” said Trina Cuer, Western Reserve Public Media president and CEO. “The Generaons producon in parcular was a labor of love for our organizaon and we’re proud to see its quality recognized. We also congratulate the independent producers whose works have been nominated. It connues to be an important part of our mission to showcase northeast Ohio’s best local and regional producons.” Award winners will be announced at the 41st Annual Emmy Awards Ceremony on Saturday, June 19, at the Cleveland Hilton Garden Inn. NewsNight Akron goes on broadcast hiatus Beginning Friday, April 30, the Western Reserve Public Media weekly news program NewsNight Akron was put on broadcast hiatus. “Western Reserve Public Media will be reshaping its regional producon strategy over the summer,” explained Trina Cuer, president and CEO. “We have excing programs planned for next fiscal year, and we will use the summer months to explore how all of our regional programs can be infused with new energy, new technologies and new media for our fall season.” NewsNight Akron has enjoyed a loyal following over the last 12 years, reaching its peak audience in the 2008-09 season. “So much has changed in the media landscape since NewsNight Akron was launched in 1998,” Cuer connued. “This is an opportunity to reshape the program to ensure that it fits styliscally with the rest of our regional producons.” Most recently, NewsNight Akron had been paired on Friday nights with Western Reserve Public Media’s new weekly series NEOtropolis, which explores regional business and economic issues.
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Western Reserve Public Media President’s Report · (Adam White) • Gospel Meets Symphony: Let Freedom Ring!: Crafts: Director (Duilio Mariola) ... Rafferty, editor; David Lieberth,
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1 Programming&LocalProductions
4 EducationalServices
5 Marketing&Development
6 Outreach&SpecialEvents
7 IT/Engineering
7 StaffNews,Training&Conferences
WesternReservePublicMedia
1750CampusCenterDriveP.O.Box5191
Kent,OH44240-51911-800-554-4549
WesternReservePBS.org
Western Reserve Public Media President’s Report
The Western Reserve Public Media President’s Report is published three times a year for the Northeastern Educational Television of Ohio Inc. Board of Directors, major funders of the station and other readers interested in the organization’s activities.
Spring 2010
Western Reserve Public Media receives four regional Emmy nominations WesternReservePublicMediahasreceivedfour2009regionalEmmynominationsfromtheLowerGreatLakesChapteroftheNationalAcademyofTelevisionArtsandSciences(NATAS).
• Generations: Cuyahoga Valley National Park:Crafts:Editor(DuilioMariola)andCrafts:Photographer(AdamWhite)
• Gospel Meets Symphony: Let Freedom Ring!:Crafts:Director(DuilioMariola)• It’s Close at the Akron Art Museum:Arts/EntertainmentProgram(ProducerDuilioMariola)
Generations: Cuyahoga Valley National ParkandIt’s Close at the Akron Art MuseumcanbeviewedfreeofchargeonWesternReservePublicMedia’swebsiteatWesternReservePBS.org.
• Turn Blue: The Short Life of Ghoulardi:Crafts:Research;Crafts:Director;Crafts:Editor;andNostalgiaProgram(allnominationsforproducer,directorandeditorPhilHoffman,TheUniversityofAkron)
• Final Edition: Journalism According to Jack and Jim Knight:NostalgiaProgram(PaulR.JacowayProductions:PaulJacoway,producer,director,writer;KathleenEndres,co-producer,writer;MatthewRafferty,editor;DavidLieberth,hostandnarrator;MarkAlanSchulz,composerandarranger)
New multimedia packages to roll out in September Production/LocalProgrammingManagerDuilioMariolaandconsultingeducationcontentproducerRiaMastromatteoarecompletingtwonewmultimediapackagesforthe2010-11academicyear.ProjecttopicswereselectedfromalistpreparedbyeTechOhio,whichidentifiedtheOhioStandardsbenchmarksforwhichnewandadditionalmaterialsareneededtohelpK-12teachersandstudentsintheclassroom.
Akron Art Museum II(w.t.)isbeingproducedinconjunctionwiththeAkronArtMuseum.UsingtheworksofChuckClose,MickaleneThomas,JamesGobel,JulianStanczakandMarkMothersbaugh(formerlyofDevo),thepackagecoversthetopicsofratio,proportion,percent,interioranglesandsound.
Western Reserve PBS sees significant audience growth in first half of broadcast year ProgrammerDonFreemanreportsthatatthemidpointofourbroadcastyear(September2009-February2010)Nielsentelevisionaudienceratingsindicatethat,overall,ourWesternReservePBSviewingaudiencehasgrown:
TheSaturdaynightBritishcomedieshaveseenaudienceerosionthisyear,andthefactthattheSaturdayandSundayprimetimeschedulehavebothseenaudiencedecreasesindicatethattheMondaythroughFridayprimetimeschedulehasbeenstrong.ThemajorPBSseriesSid the Science Kid,Super WhyandDinosaur Trainareresponsibleformostofthedecreaseinweekdaychildren’sprogramming.Abrightspotinweekdayafternoonsisour2pmto3pmadultprogramming,whichisup133percent.OverallWesternReservePBSisdoingwell,addingmoregrossratingpoints(thetotalnumberofratingpointsinthewholeweekschedule)thisyearoverlast.Freemanisespeciallypleasedwiththeseresultsgiventhatourpotentialaudienceshavesomanymorechoicesavailabletothem.
Digital channels’ audience shows loyalty Althoughaudiencesforourthreestandarddefinitionchannels—Fusion,MHzWorldviewandV-me—aretoosmalltobestatisticallymeasuredyet,DonFreeman,programmer,reportsthatwearereceivingalotofanecdotalevidenceoftheirpopularity.Fusion,whichmixesarts,BritishcomediesandOhionewsandpublic
affairs,hasgainedalargeandloyalaudienceforeachgenre.TuesdaynightsarepopularwithGreat Performances at the Met operas.WednesdaysandThursdaysfeaturelocal/regionalproductions,andaudiencefeedbackhasbeenverypositiveaboutourlocalism.Additionally,therenewalof10Britishcomedyseriesseemstohavepleasedthatenthusiasticaudience.
New acquisitions secured for exclusive broadcast use ProgrammerDonFreemanreportsthatWesternReservePublicMediahasacquiredseveralnewprogramsforourexclusivebroadcast.
FromtheBBCwehavelicensedApollo Wives,anhourlongdocumentarythatinterviewsthespousesofApolloastronauts;Dragons Alive,athree-partserieson“yesterday’sdragonsthathavebecometoday’slizards”;Pedigree Dogs Exposed,anhourlongdocumentaryexposingthecruelandinhumanetreatmentofsomeshowdogs;andafour-partminiseries,Red Dwarf: Back to Earth,whichbringsthezanyspacetravelersbackhome.
FromExecutiveProgramServicewehavelicensedasix-programcollectiontitledLost Treasures of the Ancient World.Theprogramsusecomputeranimationandre-creationstoshowuswhatlifewaslikeinthetimesofancientRomans,thepeopleofStonehenge,theEgyptiansduringtheheightofthepyramids,Pompeii,theAztecsandtheCelts.
Lost Treasures of the Ancient World
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Programming & Local Productions (cont’d.)
NEOtropolis gets exclusive interview with Robert F. Kennedy Jr. TheApril16editionofNEOtropolis,WesternReservePublicMedia’sweeklybusinessandeconomyseries,featuredanexclusiveprerecordedinterviewwithRobertF.KennedyJr.HediscussedtheneedfortheUnitedStatestoreduceitsdependencyonforeignoilbypursuingrenewableenergysources.
Renee Powell, PGA’s 2003 First Lady of Golf, featured on special edition of NewsNight Akron InApril,aspecialNewsMakereditionofNewsNight AkronfeaturedformerLadiesProfessionalGolfAssociationTourplayerReneePowellofEastCanton.PowellisoneofonlythreeAfricanAmericanstoeverplayontheLadiesProfessionalGolfAssociationTour.Sheisagolfprofessional,instructor,mentorandinternationalambassadorforgolf.Shereceivedthe2003PGAFirstLadyofGolfAwardandwasthefirstrecipientofRolex’sFortheLoveoftheGameAward.ShealsowasoneofonlyninegolfprofessionalstoreceiveanhonorarydoctoroflawsdegreefromTheUniversityofSt.AndrewsinScotland,thebirthplaceofgolf.
Western Reserve Public Media introduces new online video player InMarch,WesternReservePublicMedialauncheditsnewonlinevideoplayerthatoffersawealthofhigh-qualityvideoproductionsforviewingondemand.ThevideoplayerisaccessibleatWesternReservePBS.orgbyselectingthevideotab.Itenablesthestationtoofferlocalandnationalcontent,pluscontentfromotherPBSaffiliates.
Viewerscanalsochoosetoexplorefeaturedcollections,suchasPBSParents,GoingPlacesandExploringScience.Forexample,intheGoingPlacescollection,selectionscurrentlyincludeViolent Hawaii,thecompleteseriesThe National Parks: America’s Best Ideaandmore.
Western Reserve Educational Services provides content for Ohio iTunes U OhioisdistinguishedasthefirststateinthecountrytolaunchacomprehensiveiTunesUsite.ThrougheTech,thestatehasamassedacollectionofdigitalmediaassetscategorizedintoareasofeducation,governmentandcommunity.TheprojectallowsOhioanstoshare—freeofchargewithunlimitedaccess—educationalresources,professionaldevelopmentmaterialsandcommunityresources,whichhavebeenproducedbymembersofhighereducation,theK-12community,publictelevisionstations,educationaltechnologyagenciesandcommunitypartners.
Educational Services, other Ohio ed tech agencies deliver statewide training WesternReserveEducationalServices,alongwithfourotherstateeducationaltechnologyagencies,workedwitheTechOhiotodevelopanddeliverstatewidetechnologytrainingto48schooldistricts.Thedistrictswrappedupphaseoneofa21stCenturyLearningEnvironmentsgrantandtheyneededassistanceintechnologyplanningforphasetwo.Thetrainers,includingWesternReserveEducationalServices,WGTE/Toledo,InstructionalTechnologyServicesofCentralOhio(ITSCO),NorthwestOhioEducationalTechnologyFoundation(NWOET)andSouthwesternOhioInstructionalTechnologyAssociation(SOITA)developedtrainingmaterialsandpodcastsrelatedtofuturetechnologypurchases.DeliveryofthetrainingcomponentwasconductedbythefiveagenciesalongwithWVIZ/Cleveland.
Professional development update WesternReserveEducationalServicescontinuestocreateanddeliverprofessionaldevelopmentopportunitiesforareaeducators.SinceJanuary,65professionaldevelopmentsessionshavebeenofferedtoover425educatorsatour21stCenturyLearningCenterinKentandatdistrictlocations.
Wecontinuetoprovideprofessionaldevelopmentonourmultimediamaterials.SincethelastPresident’s Report,moreprofessionaldevelopmentworkshopshavebeenheldonGenerations: Cuyahoga Valley National Park,Math nMotion,UbiScienceandWho’s Your Boss?plusseveralworkshopsthatreviewmultiplekitsbycontentarea.Educatorsleavewiththeteacherguideandthevideosothattheyareabletousethematerialsimmediatelyintheclassroom.AllofthemultimediakitsareavailableatWesternReservePublicMedia.org/education/classpro.htm.
Staff members at Ravenna City Schools received technology training from Western Reserve Educational Services.
One of the two groups of teachers from Southeast Local schools participating in a three month, Camp Google experience.
The Technology After-School Program (TAP) continued in April and May with educators in attendance for Camp Google in April.
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Marketing & Development
on Western Reserve PBS
Best of All
Educational Services (cont’d.)
Fiscal year-end campaign celebrates Best of All FestivalBestofAllFestivalisthethemeofWesternReservePBS’sMay/Junefiscalyear-endMembershipcampaign,designedtohelpusmeettheFY10Membershipgoal.ThisisacriticaltimeforWesternReservePBS,atimeduringwhichwemustmeetouryear-endgoalinordertomoveforwardintothenextfiscalyearinasolidfinancialposition.Ourgoalistoraise$378,500byJune30.Inadditiontotheusualfund-raisingstrategies—pledge,directmail,telemarketing—thecampaignincludestwonewsolicitationstrategies:atrialmembershipandabusinessinitiative.
Trialmembershipfor$20:Inanefforttogetasmanypeopleaspossibleinvolvedinthecampaignandtomakeiteasytocontribute,we’reofferingalimited-time-onlytrialmembershipwithasix-monthsubscriptionto The Alternative.Ourgoalistosecure350trialmembersforatotalof$7,000.
Underwriting and Private Support updateAsoftheendofMarch,traditionalunderwritingisunderbudgetby$195,852duetothefollowing:Programunderwritingisoffatotalof$163,367andNonprofitPaidPromotionalAnnouncementsareoffby$10,375.Theremaining$22,110shortfallisspreadacrossseveralrevenuelineitems.
Station welcomes new underwriters, nonprofits WesternReservePublicMediawelcomedthefollowingnewbusinessesandnonprofitclientssinceourlastreport:CuyahogaValleyScenicRailroad,GojoIndustries,GoodNatureOrganicLawnCare,LakeErieCollege,MaltzMuseum,MustardSeed,NortheastOhioPublicEnergyCouncil(NOPEC)andPremiumExhibitions.
Ohio Ready to Learn update TheOhioReadytoLearnprogram,focusingontraininganddevelopmentoffamilychildcareproviders,iswrappingupthecurrentfiscalyear.Despiteareductioninfunding,theprogramfocusedondevelopinganddelivering33ReadytoLearnworkshopsacrossourservicearea.PamOviattistheprojectcoordinatorandhasalsobeentheleadtrainerintheworkshopsofferedacrossoureight-countyservicearea.
Six-District Compact continues professional development with Western Reserve Educational Services MembersoftheSix-DistrictCompact,acollectionofcareertechsiteslocatedinsixdistrictschoolsitesthroughoutourservicearea,attendedaneducationaltechnologytrainingsessionatWesternReserveEducationalServicesinApril.FortyeducatorshadtheopportunitytoattendsessionsonGoogleDocsandSmartBoardintegration.TheCompactwillalsobeattendingtraininginJuneandAugustfocusedoneducationaltechnologyintegrationintheclassroom.
Educators in attendance at the March EdTechConnects videoconference discussed Google applications.
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Outreach & Special Events
Clifford and Curious George appear at Youngstown’s Plant the Seed to Read Book Fair The4thAnnualPlanttheSeedtoReadBookFairtookplaceonSaturday,March27,atFellowsRiversideGardensinYoungstown.PBSKidscharactersCliffordtheBigRedDogandCuriousGeorgestoppedbytohavepicturestakenwithmanyofthechildrenwhoattended.SpecialguestreadersincludedOhiofirstladyFrancesStricklandandYoungstownMayorJayWilliams.Thefreeeventpromotedliteracy,butalsofeaturedboothswithinformationabouthealthfuleatingandnutritioussnacksaswellasseveralhands-onactivities.ThebookfairispresentedbyWesternReservePBS,AltrusaInternational(Youngstownchapter),MillCreekMetroParksandthePublicLibraryofYoungstownandMahoningCounty.
Western Reserve PBS to host A Doo Wop Celebration IVThegroupsthatimmortalizedsongsincluding“OnlyYou(andYouAlone),”“WillYouLoveMeTomorrow”and“CouldThisBeMagic”willperformatTheKentStageonSaturday,June5.HerbReed’sThePlatters,TheCrystalsandTheDubswillperformtheirclassichitsfortwoWesternReservePBSbenefitconcertsat4pmand8pm.Reserved-seatingticketsareonsalefor$35.Alimitednumberof$65GoldCircletickets,whichincludebest-in-houseseatsplusaprivatedinnerreceptionandmeet-and-greetsessionwithmembersofthegroups,areavailable.
Over 250 people attend national premiere at National First Ladies’ Library WesternReservePublicMediaandtheCanton-basedNationalFirstLadies’Library(NFLL)co-hostedthenationalpremiereoftheAmerican Experience documentaryDolley MadisononSaturday,Feb.27,2010.American ExperienceseriesmanagerJimDunford;MuffieMeyer,thefilmmaker;andRonBlumer,thewriter,wereattheeventtointroducethefilmandanswerquestionsafterward.WesternReservePublicMediaPresidentandCEOTrinaCuttermadetheintroductoryremarksalongwiththeNFLLExecutiveDirectorPatKriderandNFLLBoardPresidentandfounderMaryRegula.Over250peopleattended.
Western Reserve Public Media holds Community Shred-It DayWesternReservePublicMediacollaboratedwithItranandtheAkronfranchiseofShred-ittohostafreeCommunityShred-ItDayonSaturday,April24.Thecommunitywasinvitedtobringpapers,includingcanceledchecksandothersensitivematerials,tobesecurelydestroyedon-site.Itranacceptedelectronics,includingcomputerharddrives,whichwerealsodestroyedon-site.Overalltheeventwassuccessfulingeneratingapproximately160cars.Weshreddedatotalof6,500poundsofpaper(equivalentto55largetrees).Itrancollected9,345poundsofcomputerequipment.WesternReservePublicMediaraisedover$600involuntarydonationstowardourBestofAllFestivalcampaign.
Western Reserve PBS co-hosts Family Expo at Summit MallThe23rdannualFamilyExpowasheldatSummitMallinAkrononApril10aspartofChildandFamilyAwarenessMonthpresentedbySummitCountyChildrenServices.WesternReservePBSandSummitMallhelpedtocelebratechildrenandfamiliesbyco-hostingtheFamilyExpo,themonth’ssignatureevent.PBSKidshostMissRosawasonhandtogivehigh-fives,handshakesandhugstomanyofthechildrenattheevent.MissRosaalsoprovidedthecentercourtentertainmentthroughouttheday.BuddyfromthepopularPBSKidsprogramDinosaur Trainwasalsotheretomeetandgreethisfans.Morethan2,500peopleattendedtheevent.
Akron Preview Party for CIFF attended by hundreds Asamediasponsorofthe34thClevelandInternationalFilmFestival(CIFF),WesternReservePublicMediawasalsoaco-host,alongwithWKSU,oftheAkronPreviewPartyonMarch4.HundredsattendedtheeventatAkronCivicTheatre,wheretheyenjoyedfreefood,cashbar,livemusicandpreviewsofthisyear’sfilms.
Good represents organization at Ohio 21st Century Skills ConferenceJeffGood,directorofeducation,representedWesternReserveEducationalServicesattheOhio21stCenturySkillsConference.Ourorganization,incollaborationwithfourotherstateeducationaltechnologyagencies,hostedaboothanddisplayedallofourservices.Theconferencewasheldtoengageandnetworklocalschoolleaders,teachers,governmentandpolicymakersandcorporateandcivicleadersinbuildingacommonlanguageandvisionforusingthe21stCenturySkillsconceptasachangeagentforeducationinOhio.
Good serving on DLL advisory committee DirectorofEducationJeffGoodisservingontheadvisoryboardforPBS’snewDigitalLearningLibrary(DLL).TheadvisoryboardmakesrecommendationstoPBS’sEducationalServicesdivisionregardingcontent,pricing,marketingandotherissues.
Follow us on Facebook and Twitter WesternReservePublicMediahaslaunchedaFacebookfanpage,andDonFreemanisregularlypostingtweetsatTwitter.com/WRPMguy.Followusforprogramupdates,announcements,funlinksandmore.
IT/Engineering
New multi-viewer system installedEngineering/ITinstalledanewMirandaKaleido-Xmulti-viewersysteminourMasterControlfacilityinMarch.ThiswillhelpinmonitoringWesternReservePBS,Fusion,MHzWorldviewandV-me(eightchannelsaltogetherwhenyoucountboththeWNEOandWEAOchannels),aswellasqualitycontrolofon-airoperationsincludingclosedcaptioningandaudioonallprogramstreams.FinaladjustmentistakingplacewiththesystemtoensureapromptnotificationtoourEngineeringstaffofproblems,especiallyduringunattendedoperation.
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Anthony Dennis completes transmitter training programMaintenanceengineerAnthonyDennistraveledtotheGrassValleyAcademicTrainingCenterinSouthwick,Mass.,fromMarch29toApril1,wherehesuccessfullycompletedtheGrassValleyAdvancedLevelDCXTelevisionTransmitterTrainingProgram.Ourhigh-powertransmittersinSalemandCopleyaremanufacturedbyThomson/GrassValley.
Rick Patterson, Anthony Dennis attend PBS Technology Conference and NAB ConventionMaintenanceengineersRickPattersonandAnthonyDennisattendedthePBSTechnologyConferenceApril7-10inLasVegas.PBSisconsideredanindustryleaderinbroadcasttechnology.ItusedtheformatoftheTechnologyConferencetooffertutorials,presentcasestudies,introducenewtechnologiesandproductsandgenerateforwardthinkingonhowtoaddressboththecommonanduniquetechnicalcomplexitiesfacedatstations’facilities.
Western Reserve Public MediaP.O. Box 5191Kent OH 44240-5191www.WesternReservePublicMedia.org
Pat Weed retires CommunicationsSpecialistPatWeedretiredonApril23after23yearswiththeorganization.Avolunteerintheearly1980s,Weedwashiredasadevelopmentassistantin1987andmovedtotheCommunicationsdepartmentin1993.RegularcallersandvisitorstoWesternReservePublicMediaknowherasthewomanwhoansweredourphonesandgreetedvisitorsatthefrontdesk.TrinaCutter,presidentandCEO,remarked,“Pathassurvivedthreegeneralmanagers,twobuildingsandthetransitionfromtypewriterstocomputers,nottomentionthedigitaltransition.Pat’scustomerservice—whetherinperson,overthephoneorthroughe-mail—hasbeenthebestI’veeverseeninmynearly25yearsinpublictelevision.”