WESTERN INDIA PLYWOODS LTD
A STUDY ON FUNCTIONAL AREAS IN WESTERN INDIA PLYWOOD INDUSTRIES
LTD
A SUMMER REPORT
MUHSIN.T.P REG.NO (AC08MBF055)
Submitted by
In partial fulfillment for the award of the degree OfMASTER OF
BUSINESS ADMINISTRATIONUnder the Guidance of S.M.SIVASHANKER B.E.,
M.B.A.
DEPARTMENT OF MANAGEMENT STUDIES ADHIYAMAAN COLLEGE OF
ENGINEERING, HOSUR. ANNA UNIVERSITY-COIMBATORE1 | Page
WESTERN INDIA PLYWOODS LTD JULY-2009
CERTIFICATE
This is to certify that the summer training report entitled A
STUDY ON FUNCTIONAL AREAS IN WESTERN INDIA PLYWOODS INDUSRY
LIMITED,KANNUR. Submitted by MUHSIN.T.P (ACO8MBF055) is a Bonafide
record of the industrial training done by her \ him during the
academic year 2008-10, under my guidance and supervision in partial
fulfillment of DEGREE OF MASTER OF BUSINESS ADMINISTRATION.
Dr.V.Navneetha Kumar Mr.S.M.SIVASHANKER. (Director) (faculty
guide)
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WESTERN INDIA PLYWOODS LTD
DECLARATION
I hereby declare that this summer report on industrial training
entitled a study on functional areas of WESTERN INDIA PLYWOODS
LTD., submitted to department of Management studies, ADHIYAMAAN
COLLEGE OF ENGINEERING, HOSUR in partial fulfillment of the
requirement for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION is a original work done by me during the period of
my study at the college under the supervision and guidance of
Mr.S.M.SIVASHANKER management HOSUR. studies ADHIYAMAAN COLLEGE OF
Department of ENGINEERING,
(Signature)MUHSIN.TP
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WESTERN INDIA PLYWOODS LTD
ACKNOWLEDGEMENTFirst of all I thank GOD the Almighty, who
blessed me with courage and determination to cope up with all the
problems in my life and to complete this project successfully. It
is rather my long felt desire to express my profound gratitude to
our pillar of strength Dr. G.RANGANATHAN Principal of adhiyamaan
engineering college for giving me an opportunity to do this project
& for the kind and immediate help for the perusal of the
project. I would like to express my sincere gratitude to
DR.NAVANEETHA KUMAR Head of the Department for the esteemed
guidance and expert advice rendered by him in my modest attempt to
prepare this project. I owe a great deal of gratitude to Mr. P K
MUHAMMED (Managing Director) for giving me a chance to undergo this
organizational study. I extended my whole hearted thanks to Ms.
RACHANA (External Guide). Without her valuable guidance about this
study and sharing of her corporate experiences with me, this
organization study would not have materialized. I express my my
sincere gratitude to my supervising guide Mr.S.M.SIVASHANKER for
expert advice and valuable suggestions at each and every stage of
this work Last but not the least, I am grateful to my family,
faculties friends, respondents and to everyone associated with the
project, including those who I inadvertently failed to mention.
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WESTERN INDIA PLYWOODS LTD
SERIAL NO1 2 3 4 5 6 7 8 9
CONTENTS
PAGE NO
INTRODUCTION INDUSTRYPROFILE COMPANY PROFILE FUNCTIONAL
DEPARTMENT SWOT ANALYSIS FINDINGS SUGGESION CONCLUSION
BIBLIOGRAPHY
1 5 8 16 56 59 60 61 62
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WESTERN INDIA PLYWOODS LTD
INTROD
UCTION
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INTRODUCTION
Management is the process by which people, technology job tasks
and other resources are combined and coordinated so as to
effectively achieve organizational goal. The organizational study
conducted at THE WESTERN INDIA PLYWOODS LTD. Is to study about
organizational structure communication channel , span of control
,organizational culture etc. of the organization .The relevance of
the study is to understand the above mentioned facts through a real
organizational scenario. The chief objective of the organizational
study is to familiarize with the working of various departments for
a particular period, so that one can have exposure to the practical
side.
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WESTERN INDIA PLYWOODS LTD
Objective of the study To have general awareness of the
functioning and management of the organization. To understand the
organization structure and working of various functional
departments. To analyze the overall performance of the company. To
understand the extent to which management theory matches with
actual practices observed. To understand and study the organization
objectives and goals.
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METHODOLOGYThe methodology used for this organization study is
mainly in two ways. They are; PRIMARY DATA, SECONDARY DATA.
PRIMARY DATAPrimary data are those data which are collected
first hand and thus happen to be in original character. The primary
data includes the data by questionnaires, by observing and by
interviews with the company personnel at different levels of
management. From the managers From the office staff Rom the
workers.
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WESTERN INDIA PLYWOODS LTD
SECONDARY DATASecondary data are those data which have already
been collected from the company such as Business journals Quality
manuals Annual report Magazines broachers.
LIMITATIONS OF THE STUDY1. 2. Due to shortage of time and other
constraints, interviews with workers were short. Both managers and
employees are not ready to fully reveal the data required for the
project and the document of the company are not open for the public
scrutiny. 3. 4. Lack of availability of secondary data from
published journals and reports. Another limitation faced was the
respondents sometimes were too busy to answer questions in
detail.
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INDUSTRYPROFILE2 | Page
WESTERN INDIA PLYWOODS LTD
INDUSTRY PROFILETrees are natures greatest bounty to man. They
provide shelter, fuel, medicines and tools for war or commerce or
transport. It was a timber from trees, which in the early days
helped man to conquer the oceans and to fly in the air. Nature
develops trees as a mother brings up children, making each one a
separate individual. It is an amazing sight to see the natural
abstract rhythm of line, colour and texture in wood. Nothing from
nature indoors gives such a long lasting enjoyment as the natural
beauty of wood. Flowers fade, but the beauty of decorative wood is
enhanced by age. GROWTH AND DEVELOPMENT OF PLYWOOD INDUSTRY In
India the modern sector of Small, large scale manufacturer have
played a significant role in the socio-economic development of the
country. Our county is blessed with immense stock of natural
resources both above and beneath the soil surface. Forest is one of
the important natural assets of India. Of the various areas of wood
processing plywood manufacture is an important sector wing to its
employment potential and value addition. In India plywood as a
product was commercially developed first in Assam and its
neighboring area by enterprising industrialist. Nearly a century
ago during those days when the India tea was introduce to Europe,
many complaints such as tanning of the tea, change of odour, lack
of resistance of boxes to withstand transport. landings were
received. To overcome these complaints Indian association set up a
committee to go up into the details of tea packing and it was found
that tea chest made from plywood could be used for packing tea.
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WESTERN INDIA PLYWOODS LTD The art of veneering was in existence
as early as 1500 BC in Egypt. Veneering is a thin layer of sheet of
wood uniform in thickness. Veneer is used in Greek during early
period to beautify the furniture. The Roman also used veneer during
the time of 63 BC. During the reign of LUOIX XV in 1760 good
decorative furniture was made in France using veneer. The plywood
which are seen in the present form was developed after 1860 this
veneer machine was first upgraded by French mechanic in 1812. The
factory for manufacturing of veneer was first established in
Germany in the middle of 19th century. Nowadays a rapid development
is taking place in this field. At present wood products are used
for manufacture of modern kind of furniture, Building material,
material for interior decoration, ship building, automobile
manufacturing, and refrigerator and meant for many other
purpose.
PLYWOOD INDUSTRY IN INDIAThe Indian plywood industry owes its
origin to the development of tea industry in the state of Assam,
West Bengal, Kerala and the difficulty created by the two World
wars in the way of imports of tea chest plywood. Except for the
setbacks suffered in the post war period, the plywood sector was
booming since 1947. In 1947 India was a net importer of plywood,
mainly tea chest plywood of approximately Rs.2 crore per annum.
During 1992 India manufactured 150 million sq. meters of plywood
types that earned approximately Rs.1000 crore. The industry has
grown both in medium, large scale and small-scale sector. The
plywood industry consumes about 15 million m3 timbers of primary
and secondary species. In fact the plywood industry has provided
main outlet for the maximum utilization of secondary species of
timber there by making available contribution in the forest
economy. Later, the plywood industry aided for the development of
farm forestry sector plantation, which benefits the ordinary
farmers in the country.
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WESTERN INDIA PLYWOODS LTD The other main raw material required
by the plywood industry is synthetic resin, which is available
within the country. The materials required for manufacturing resins
are Urea, Phenol and Formaldehyde. This industry also pays excise
duty to the extent as Rs.50 crore; provides employment to about
30000 people and has total investment as Rs.400 to 500crores.
INDUSTRY TRENDSCompetition is keen in the furniture industry.
Furniture manufacturers and exporters are suffering from decreasing
profit margins. Many companies strive to reduce their cost of
production and increase efficiency. Some relocate their
manufacturing operations to other areas with lower operation cost,
such as the Chinese mainland. On the other hand, foreign
manufacturers are taking steps to strengthen their domestic
production through product specialisation. To stay globally
competitive, Hong Kong furniture manufacturers strive to reduce
costs, initiate quality control, improve design concepts and
capability, and upgrade management skills and increase marketing
and sales effectiveness. Many manufacturers have obtained or are
applying for ISO 9000/9002 certification. Hong Kong's furniture
makers also started to develop their own brands. Furniture
manufacturers also become more careful about the choice of raw
materials to meet international standards, such as compliance with
legal or other environmental requirements in their target markets.
China is the largest furniture exporter to many countries,
including the US and Japan. The total furniture exports of China
exceeded US$6,683 million in 2002, with the US being its largest
market. Guangdong province is the major manufacturing centre of
furniture on the Chinese mainland. Apart from Hong Kong,
manufacturers from Taiwan and even the US have also set up
production plants on the mainland. In China, most of the production
is on an OEM basis. China also offers a huge potential market for
furniture maker
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COMPANY PROFILE3 | Page
WESTERN INDIA PLYWOODS LTD
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COMPANY PROFILEBACKGROUND AND INCEPTION OF THE COMPANYWestern
India Plywood ltd., is the largest integrated wood-processing
complex in the country as well as in southern Asia. It was
established in 1945 and it started manufacture of sawn timberland
plywood on a modest scale with a few indigenous and lend lease
machinery. The founder of Western India Plywood was Mr. A.K
Kunhiman Haji, Later he handed over the company to his son in law
Mr. A.K Kaderkutty Sahib, The Company made progress through the
years and expanded to its present status. The company grew over the
next two decades into a well integrated wood processing unit with
finely tuned skill in new product development and manufacturing.
Plywood manufacturing was stepped up steadily by addition of new
machinery, mostly imported. They also diversified from the
production of the Tea-Chests and Commercial plywood to manufacture
of decorative plywood, block board, flush door, shuttering plywood,
and aircraft plywood etc. The company also installed its synthetic
resin unit in 1959 with a capacity of 200 tones The hard board
manufactured by the company found ready acceptance in the market so
that the company decided on an expansion project in 1977 to
increase the output of the hardboard to 24700 tons per year. The
expansion project was completed in 1980. Recently in 1990, the
company added pre finished hard board and plywood to its impressive
product range. A state of art production line imported from Italy
utilizes technology from the market leaders in the field of U.V
curable paints TREFFERT of Germany. Process employed in plant is
totally environment friendly and does not involve any harmful
emission. The company is the first in the country to put up a plant
for irradiating wood in collaboration with Bhabha Atomic Centre
Mumbai in order to aggregate the low-grade timber . 1 | Page
WESTERN INDIA PLYWOODS LTD
NATURE OF BUSINESWIP is the fourth biggest plywood factory in
Asia. The factory is situated in Kannur district in Kerala state.
WIP collects timber and firewood through import from Malaysia,
Africa, Burma, Russia etc. and local purchase. Thus it is being
processed at the factory and converts into various finished
products such as different varieties of plywood, hardboard,
furniture, wood floor etc. WIP exports 80% of total production to
Germany, USA, Canada, Italy, Australia, Japan, Sweden, Middle East
and Gulf Countries regularly. The rest of 20% is being through
retail outlets and Companys sales depots throughout the country WIP
Ltd., the largest integrated wood processing complex in the
country, was incorporated in 1945 immediately after second world
war. The WIP is a widely held public ltd., company listed in cochin
and Madras Stock Exchange. Thanks to the dynamism and vision of its
founder managing director Mr. A K KADERKUTTY, who is the
acknowledged doyen of the Indian wood working industry? WIP grew
over two decades into a well integrated wood processing unit with
finally tuned skills in new product development and manufacture.
Though its 60 years of existence, WIP has been singularly
responsible for the most significant product innovations in the
Indian plywood panel industry. A HARDBOARD plant with an installed
capacity of 12.5 tones was set up in 1959-60 with West German
technical collaboration. Today WIPs hardboard division is the
market leader in hardboards with state of the art production lines
manufacturing over 120 tones today. WIPs hardboard like its plywood
products, commands a premium in the market, due to its intrinsic
quality which is recognized by loyal customers.
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WESTERN INDIA PLYWOODS LTD
WIPS LIST OF FIRSTS IN THE COUNTRY First to make irradiated wood
First to make aircraft plywood First to make synthetic resin
adhesive bonded plywood using hot pressing techniques. First to
make high pressure industrial laminates First to make quality
hardboard way back in 1959-60 First to manufacture Di Ally
phthalate molding powder First to manufacture GI Plywood-GI
sandwich panel for anechoic chamber. First to make pre-finished
Plywoods and hardboards using UV cured surface finishing
techniques. First to get ISO 9000 certification for hardboard and
prefinished boards. The company has earned special appreciation
from leading industries in the automotive sector, Footwear sector,
ISRO, BARC, Indian Railways etc.
VISION, MISSION AND QUALITY POLICY1 | Page
WESTERN INDIA PLYWOODS LTD
VISION Continue to remain the best plywood panel corporation in
India with a growth in allied areas
MISSION To provided utmost satisfaction to the consumer through
best quality and customer care. To continusly upgrade the product
through innovation and convergence of new technology and to produce
the best quality product. To safe guard and enhance share holders
value To respect the dignify of all employees and together to
become instrumental in the development of the country while
protecting the environment. To utilizes the surpluses for the
welfare of employees and the society at large.
QUALITY POLICY
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WESTERN INDIA PLYWOODS LTD Quality policy of WESTERN INDIA
PLYWOODS LTD is to manufacture products as per
national/international standard and make them available to
customers as per requirement. WESTERN INDIA PLYWOODS LTD endeavor
to upgrade the quality of its products and related services on a
continual basis through regular improvement effort. A well defined
quality management system has been implemented. This system is
continuously revised to enhance its effectiveness and updated to
meet changing needs.
QUALITY OBJECTIVES Suitable equipments and machinery for process
control at all stages. Provision of adequate resources including
raw materials and personnel to ensure constant product quality.
Well defined process and product characteristics to enable
monitoring analysis and continual improvement Communication of
requirement of products including customers requirement,
statutory/regulatory requirements as per aspect of QMS including
policy and objective among all employees.
ORGANISATIONAL CHART1 | Page
WESTERN INDIA PLYWOODS LTD
Managing Director
Executive Director GM (administration) GM (production)
HD/PFP/PCPB
Store/P&A
Company
Chief Accountant officer Development Manager Works Manager Plant
Manager
Electrical
Technical Marketing Head Central Excise
Sales Manager
DWD
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PRODUCT PROFILEThe major product for which the company has been
the leaders in quality since 1945 is just because of its finest
quality products produced as per international standards. The
products of the company are globally accepted. Over the last 50
years, through its close knit co-ordination of various processing
units, professional management and maximum utilization of
facilities available, the company has made an indelible mark in the
wood industry a mark of glorious achievements WIPWOOD Densified
wood is used in the manufacturing of textile & jute mill
accessories WIPLAM Densified Wood Products Densified wood is used
in the manufacture of insulation components for transformers &
Plywood, Flush door, Block board
switchgears WIPCHECK Densified compressed floor board, with both
chequred and plain surfaces, building & chemical industries
WIPROC Densified wood used in the manufacture of high precision jig
formatting tools in aeronautical industry & neutron shields in
reactors. WIPBEAR Densified wood used in the manufacturer of
bearing and gears WIPCHEM Densified wood used in manufacture of
electrical insulation components like studs, nuts, cleats &
other segments 1 | Page
WESTERN INDIA PLYWOODS LTD WIPRESS Rigid and high purity
densified wood with excellent electrical and mechanical properties,
for use in the transformer industry. WIPLAC Pre-finished plywood
& hard board, used in the manufacture of panel coiling and
furniture. ULTRACLICK Engineered wood flooring COMPREG SLATS. Used
for railway coaches, paneling and as a building material. DENSIFIED
MOULDED SEATS Used for railway coaches, auditoriums &
restaurant. WESTINDPLY Decorative finished and commercial finished
BWR concrete shuttering, furniture, partitions, paneling etc.
HARDBORDS Used extensively by automobile industries, fiber drum
manufactures, shoe manufactures, photo frame backing, clock
manufactures, school writing parts and also for partitions.
FURNITURE All type of furniture including molded a knock down
furniture and BWP grade plywoods, manufactured from selected
species of timber, water proof quality used for boat building,
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FUNCTIONAL DEPARTMENTS
1) HUMAN RESOURCE DEPARMENT 2) PRODUCTION DEPARTMENT 3) PURCHASE
DEPARTMENT 4) MARKETING DEPARTMENT 5) SALES DEPARTMENT 6) CENTRAL
EXCISE DEPARTMENT 7) RESERCH AND DEVOLEPMENT DEPARTMENT 8) EXPORT-
IMPORT DEPARTMENT 9) FINANCE DEPARTMENT 10)TOTAL QULITY MANAGEMENT
( T.Q.M )
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HUMAN RESOURCES DEPARTMENTAn organization is a human grouping in
which work is done for the accomplishment of specific goal or
mission. The goal of a manufacturing concern might be to produce
and supply the goods and services to satisfy the demand of market.
WIP LTD., aims at producing plywood, hardboard, and furniture to
meet the demands of both national and international market. WIP
LTD., is having the best governed Human Resource Department, which
is the heart and soul behind the success of the gigantic
establishment. Managing Director is the head of the department
followed by the factory executive who deals with all the matters in
the personnel department. He is assisted by the Personnel Officer
and Welfare Officer.
JOB ANALYSISThis is the process determining, by observation and
study and reporting pertinent information relating to the nature of
a specific job. It is the determination of the task which comprise
the job and of the skills, knowledge, the and responsibilities
required of the worker for a successful performance and which
differentiates one job from all other.
JOB SUMMARY Monitoring the works of timekeepers Processing of
joining and separation of employees Process contacts and
reemployment. Processing of disciplinary action
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WESTERN INDIA PLYWOODS LTD
JOB ACTIVITIES Supervise and coordinate the daily work of
timekeepers. Monitor and control the attendance recording to
eliminate chance of proxy Verify for correctness the statutory
documents concerning attendance and other work recedes of
employees. Verify documentation of leave of absence; overtime
given, weekly off, compensatory off etc., verification as to
conforining to norms laid down. Monitor the preparation of
wage/salary statements for each month, ensuring incorporation of
allowed deduction in respect of each employee. Advance intimation
of personnel retiring for services and process the papers connected
with the separation and payments of befits associated with the
same. Prepare appointment orders for fresh recruitments and the
process the joining papers, including issue of identity cards and
arranging for enrollment under PF, ESI etc.
JOB RESPONSIBILITY Ensure recording and documentation of
attendance of employees at all levels. Ensure maintenance of leave
records, overtime records, weekly off, compensatory off records
etc. Ensure monthly salary wages statements in time. Issue of
appointment orders, conformation orders, separation orders etc for
all categories of employees. 3 | Page
WESTERN INDIA PLYWOODS LTD Ensure the disciplinary proceedings
are followed up till the issue of punishment orders.
JOB ENVIRONMENTReporting to factory executive/head of personnel
functions; however keep rapport and liaison with section in
chargers in all functional areas. Current informal ways of working
;practice of working on oral instructions and getting such actions
ratified in due course Want of documentation by way of proper
system and procedures. Habitual cases of absenteeism and in
discipline. The slow pace of work among the staff, as a part of
past work practice.
WORKING HOURSIn WIP Ltd., there are three shifts of work. The
production process starts on Monday and ends on Saturday 6.30 AM -
2.30 PM 2.30 PM - 10.30 PM 10.30 PM - 6. 30 AM
RECRUITMENT AND SELECTION3 | Page
WESTERN INDIA PLYWOODS LTD In WIP Ltd., the sources of
recruitment includes both internal and external. Whenever any
vacancy occurs somebody from within the organization is upgraded,
lie outside the organization, which includes new entrants to the
labor force, retired experienced persons etc. For the selection
process a panel of interviewers interviews candidate. The apt
candidate is then selected for the job.
TRAININGOne year training is given to the new entrance. Training
is restricted not restricted just for a specific work but an
overall training is given to workers so that they can fill in the
post of absentee. This makes the worker more versatile. Stipend is
given to the employees during the training period.
CLASSIFICATION OF WORKERSIn WIP Ltd., workers are classified as
follows; 1. Permanent 2. Probationers 3. Substitutes 4. Temporary
5. Casual 6. Apprentice
Ticket or Attendance Card:
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WESTERN INDIA PLYWOODS LTD Every workman shall be given a ticket
or attendance card, free of cost, showing his number or name,
classification etc. Every workman shall punch his attendance card
at the punching machine and deliver up his card or ticket at the
place provided in the time office before the commencement of each
session of the shift in a day.
Entrance and exitThe workman shall not enter or leave the
premises of the factory except by the gate or gates appointed for
the purpose.
Leave and Holidays1. Leave with wages will be allowed to workmen
as provided for in the chapter of Factories Act. 2. Leave for
sickness, maternity and accident will be allowed to the workmen as
provided for in the Employees State Insurance Act. 3. National and
festival Holidays with wages will be allowed to the workmen as
provided for in the Kerala Establishment Act.
Wage and Salary administration
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WESTERN INDIA PLYWOODS LTD In WIP Ltd., the managers analyze and
interpret the needs of the employees so that reward can be
individually designed to satisfy their needs. Here the workers are
paid wages and the staff officers managers etc are paid salary. The
wage /salary system which WIP which follows is time rate system.
Under this system workers are paid according to the work done
during a certain period of time. He is paid at the settled rate as
soon as the time contracted for is spent. The basic purpose of
salary administration is to establish and maintain an equitable
wage and salary structure.
Disciplinary ActionAny workman who is found guilty of
misconducts is liable to be summarily dismissed without notice or
compensation in lieu of notice or alternatively to be suspended for
period not exceeding 4 days or to be fined up to 2% of his wages in
a wage period in accordance with the provisions of the Payment of
Wages Act. Wages and other dues, if any, due to workman whose
service is terminated by way of dismissal or discharge or
retrenchment shall be paid to the workman within 2 days of
termination of his service.
Trade Unions
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WESTERN INDIA PLYWOODS LTD Trade unions are an inevitable part
of a modern industry set up. Trade union influence industrial
democracy, morale, productivity. There are four trade unions in WIP
Ltd. They are; CITU (Affiliated to CPM) INTUC (Affiliated to
Congress) AITUC (Affiliated to CPI) STU (Affiliated to Muslim
League)
RetirementAny workman who is declared mentally unfit or found to
be on continued ill- health or reached the age of 58 (fifty eight
years) shall be retired from the service according to the Gratuity
Act.
Voluntary Retirement Scheme To achieve the optimum level of
manpower with the desirable average age mix as per the changing
needs of the organization. To provide necessary manpower
adjustments. To provide monetary benefits in terms of terminal
benefits and voluntary retirement, compensation to the who opt for
voluntary retirement.
Benefits
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WESTERN INDIA PLYWOODS LTD Statutory benefits including ESI, PF,
Gratuity etc. are provided to all the employees. Besides that WIP
Ltd., provides food at subsidized rate to the workers. Whenever any
employees meet with any accident, all the expense in the course of
treatment borne by the company.
Various acts followed by the company1. 2. 3. 4. 5. 6. 7. The
Companies Act 1956 The Factories Act, 1948 The Industrial Disputes
Act, 1947 The Minimum wages Act, 1948 Payment of Wages Act, 1936
The Contracts Labor (Regulation & Abolition) Act, 1970
Employees State Insurance Act, 1948
Editions of the following statutory/regulatory requirements
guide WIP
PERSONNEL AND WELFARE FUNCTIONS Job Design Evaluation and
Selection of Candidates. Placement. Induction, On-the job training
Training and development Appraisal Increment, promotion .
Welfare activity3 | Page
WESTERN INDIA PLYWOODS LTD The following welfare facilities are
there in our Organization:
E.S.I. Scheme. `Workers Canteen at subsidized rates. Staff Mess
Co-operative Credit Society. Medical Re-imbursement for those not
covered under E.S.I Ambulance Festival Advances Book Advance Staff
Recreation Club
ORGANISATIONAL CHART3 | Page
WESTERN INDIA PLYWOODS LTD
Managing Director
GM (Administration)
Factory executive
Personnel Officer
Welfare officer
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WESTERN INDIA PLYWOODS LTD
PRODUCTION DEPARTMENTProduction involves conversion of raw
material into finished products/ goods. It can be briefly explained
as follows.
Input
Conversion process
Output
In the Western India Plywood Ltd, the raw material that are used
to the output is steam wood, and chemicals. After introducing these
raw materials to a series of process the finished goods are
obtained. WIP produce three categories of products, namely,
plywood, hardboard and furniture. The wood that is required for the
production is acquired from both local as well as international
markets. WIP imports wood from Malaysia, South Africa, and South
America etc. In India wood is obtained from Kashmir, Mysore,
Wayanad, Andaman Iritty etc.
PRODUCTION PROCESS3 | Page
WESTERN INDIA PLYWOODS LTD
Log yard
Flitching Boiling Slicing Drying Slicing
Cross cutting
Boiling Peeling
BOILOR
Clipping Drying
Assembling Pressing Conditioning Trimming Sanding
Edging Glueing
Finishing
Log yard3 | Page
WESTERN INDIA PLYWOODS LTD It is the place where the wood is
kept. Following are the woods that are used: Welapine, Pali,
Pashupali, Kalpine, Padapine, Mango, Badam, Silver, Neeli,
Redcedar, White cedar, Swisspine etc.
Cross CuttingThe wood from the log yard is brought in for cross
cutting. The long wood is cut into block of varying sizes ranging
from 3 to 8 feet as required. Chain saw is used for cutting the
logs that works on a hydraulic system.
BoilingIn order to make the hardwood soft and to remove its oil
content, the block are boiled with the help of steam at a
temperature ranging from 120 0 C to 1800C. The wood is boiled for a
minimum of 24 hours. The steam that is required is produced in
boilers. WIP has 4 types of boilers. They are; 1. 2. 3. 4. Saw dust
boiler Firewood Boiler FBC (Fuel Bed Combusting) IAEC (Industrial
Agricultural and Engineering Corporation)
PeelingAfter boiling, the logs are peeled with the help of the
peeling machine. The output is
called the veneer. Two kinds of veneers are obtained Face and
core. Both of them have the same quality, but the soft and smooth
part is known as face and the hard and the rough is called 3 |
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WESTERN INDIA PLYWOODS LTD as core. The thickness of veneers
ranges from 0.4 mm to 2.8mm. Sometimes the slicing machine is used
instead of a peeler. This is mainly used in decorative
plywoods.
ClippingThe next process is called clipping. Here the veneer
produced from the peeler is passed through clipper. In clipping the
veneer of the required length is cut.
Drying:Drying is the next process. Drying process is conducted
by considering time, steam, and thickness of wood. The machine used
for this process is known as Dryad..
Edging & JoiningIn this process of edging and joining, three
two sides of veneers are cut and removed for avoiding damages.
After this, the veneers are joined by using gum.
GluingIn this section glue is applied over the core veneers, the
glue spreading machine consists of 2 rollers rotating in opposite
direction between which the glue is kept. The glues used are Urea
formaldehyde, Areolyte, Melanine formaldehyde.
AssemblingIn assembling the core veneers are places in between
the face veneers. The adjacent veneers are placed in such a way
that the gains are across each other. Minimum three plies
2 | Page
WESTERN INDIA PLYWOODS LTD should be there in plywood. In this
process, several boards are pressed in certain temperature. The
main element that should be taken as important in this process are
steam, thickness and time.
ConditioningConditioning is the process in which the pressed
plys are treated with chemical water to avoid termites and fungal
attacks.
TrimmingIn trimming the plywood is passed into the trimming
machine for cutting the sides according to the sizes required.
SandingThis is the process in which the trimmed surface of the
plywood is smoothened and softened by using sandpaper or belt
sender or drum sander.
FinishingFinishing is the final step in the plywood production
process. All the finishing works are done in this step. The boards
are sealed and labeled and made ready for dispatch. The following
are the important products produced with the help of plywood.
Cold Water Resistant (CWR) Boiled Water Resistant (BWR) Boiled
Water Proof (BWR) Warm Water Resistant (WWR) Warm Water Proof (WWP
2 | Page
WESTERN INDIA PLYWOODS LTD Aircraft plywood Marine Plywood
Shuttering Plywood Fireproof Plywood Flush door plywood Inlay board
High Density Plywood Medium Density Plywood Low Density Plywood
Super Block Board
COMPREG STATESThese are resin impregnated and compressed wood
based laminates. manufactured from selected veneers obtained from
quality timber specious. in the required grain construction and
pressed Under high pressure and temperature to produce the Compreg
stats. Compreg stat is a uniform homogenous material free from
surface defects, checks, splits, discoloration, blisters, overlaps
gaps etc. Compreg stats is a unique material having strength of
metals, resistance of natural timber and the surface finish,
stability and hardness of modern plastics. Both surfaces have the
uniform phenolic resin coating with excellent resistance against
abrasive action. They are
The veneers are
seasoned to optimum moisture content, treated, passed through
evaporation chambers, assembled
HARDBOARD
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WESTERN INDIA PLYWOODS LTD Hardboard manufacturing involves a
series of well-designed sequential process which with the intake of
wooden pieces from one end and formation of Hardboard at the other
end ready for supply. Following are the various machinery and
process involved:-
Chipping Machine for the formation of wooden chips:These chips
are transferred to the head tank for washing it using conveyor
belts.
Cleaning of chips:This is done using boiling water. It also
provides sufficient softness for the chips.
Passing through sieve does the separation of water from the
chips.
CycloneChips from the deliberating machine are transferred to a
conical chamber called cyclone using steam.
DefibratorThe Defibrator used in the plant is the aspluent
Defibrator. The moisture content in the chips is removed by
increasing the temperature and the cleaned chips are converted into
fine powder. After grinding it with two grinding wheels of which
one is kept stationary while the other is rotating.
Pulp formation:
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WESTERN INDIA PLYWOODS LTD The power form of wood is converted
into pulp by adding sufficient quantity of water and chemicals. The
chemicals used are dilute sulphuric acid, paraffin wax and certain
resin. The pulp is then pumped into board forming section.
Board Forming SectionThere are three sets of machines that are
used in the plant. I II III Press Press Press
The first and second presses are under the electrical pneumatic
control and the third is computerized. The percentage of pulp in
the mixture is above 20 % and the rest 80% of water which is
absorbed by suction box. It is then passed through the pulp roller
press where boards having thickness 2.5 mm to 6mm are obtained
which are called wet laps. The wet laps are then places over the
sieve net and transferred to the press. After pressing for the
required time, the board is taken out and is transferred to the
edging and trimming section. The cleaning of net is performed by a
washer which uses a water jet of pressure 300 Kg/cm3. The intake of
wet lap feeding in to the press and then transferring it to the
edging section is automatically performed by the belt conveyor.
Main difference between Plywood and Hardboard is that resin is not
coated in hardboard as in the case of Plywood
FURNITURE
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WESTERN INDIA PLYWOODS LTD Furniture is another product which is
produced in WIP. The furniture is used by using decorative woods
like Teak, Mahagony, and Rosewood etc. The veneers are molded in
various shapes to make different types of furniture. All the
furniture are long-lasting and are with best quality. Along with
this, the wastes of decorative veneers are used to make various
handicrafts products. Inlay board is an example .
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WESTERN INDIA PLYWOODS LTD
PURCHASE DEPARTMENTThe Western India Plywood Ltd., has
well-developed and efficient purchase department, which deals with
the purchasing of raw materials. Company usually makes three kinds
of purchasing: Local Purchase. Direct Purchase. Purchase through
Bank. Company has broadly classified its purchase department into
Timber purchase department and all other purchase departments.
Other department does the buying of all other items other than wood
i.e. timber. It is involved in purchasing of consumer product,
spares, oils, acids, chemicals and other ancillary raw material
used for manufacturing its products. Timber purchasing department
deals only with the purchase of Timber. Timbers are purchased
through bank or direct purchasing. An intend will be received from
the stores department about the item to be purchased. The
production manager should sign it. An enquiry will be made and
following that the quotation will receive. Suitable quotations will
be selected and it will be sent to the production department
mentioning the criteria of selection. After receiving the quotation
the purchase department will make order with specified conditions.
If the goods are sending through bank, intimation will receive from
the bank that the goods are ready for delivery. The money is paid
as per the terms and conditions and the goods are delivered. In the
case of direct purchasing money is directly paid to the supplier
and the goods are received.
PURCHASE PROCEDURE
5 | Page
WESTERN INDIA PLYWOODS LTD Invites for quotation from various
parties. From the quotation the actual buyers will be identified
based on price and quality. Order for the goods. Goods will be sent
to the nearest parcel offices from there the customer company will
collect the consignment. Documentation through bank or direct
supplier. Some time advance payment is also undertaken. Emergency
purchases can be authorized by MD/ED by passing the above step.
STRUCTURE OF THE DEPATRMENT
Managing director
GM(Administration)
Purchase Executive
Assistants
MARKETTING DEPARTMENT
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WESTERN INDIA PLYWOODS LTD Marketing is the art of selling
products. It is also defined as societal process by which
individual and groups obtain what they need and want through
creating, offering and freely exchanging products and services of
value with others. Due to the high standard of quality maintained
by the quality control department of this company, the product of
the company have found ready acceptance in markets both in India
and abroad. The company has succeeded in arranging manufacturing
programs on the basis if firm orders, which in regularly for all
types of products. The plywood manufactured by the company is being
regularly used for manufactures of T.V cabinets, bus bodies,
building constructions, railways, furniture industry etc. The
hardboard is used for partition walls, false ceiling, furniture
industry etc. The densified wood is being supplied to the
electrical industries in various forms and also to the textile and
chemical industries in the form of filter plates and as checkered
boards for flooring in buses and railway coaches. The DAP and FRP
compounds are being used by the electronic and molding industries.
The furniture manufactured by the company is being absorbed the
market in drawing rooms, bedrooms, schools, office etc. The
products of the company are being exported West Germany, France,
U.S.A Sweden, West Asia and South Asian countries regularly.
MARKET SEGMENTATTIONWESTERN INDIA PLYWOOD is well-established
organization manufacturing high quality goods. Company believes in
quality. In order to ensure the quality each batch of the products
will undergo quality tests. Company has an efficient marketing
strategy. The prices of WIPs products are comparatively high, but
of high quality. The company is targeted at the high income as well
as at the low-level income groups WIP is marketing more than 300
products.
Products are segmented as;
3 | Page
WESTERN INDIA PLYWOODS LTD 1. Domestic 2. 3. 4. Institutional
Automotive Export
Brand and quality are the main marketing strategy followed by
WIP.The WIP has a unique product range that cannot be duplicated.
The WIP has gained 70% market share on Hardboard itself. hardboard
marketing. Almost all Car Manufacturers like TATA, Ford, Toyota,
Hyundai and Maruthi are the customers of WIP. Automotive
segmentation is followed by WIP towards this car manufactures. The
main sales promotion followed by WIP is direct contact by
Architects, Builders etc. The WIP also issue national magazines as
promotion tools. Marketing segmentation adopted by WIP is niche is
DAP manufacturing WIP has got marketing leadership in the World
after Japan and America. WIP is the price leaders in
3 | Page
WESTERN INDIA PLYWOODS LTD
STRUCTURE OF THE DEPARTMENTManaging Director
Marketing manager
Marketing co-ordinator
Business manager
Marketing officer
Executives
SALES DEPARTMENT3 | Page
WESTERN INDIA PLYWOODS LTD WIP market their products through
agencies and depots. They use sales representative also. Their main
promotion method is direct contact by Sales representatives to
canvass govt. and railway. Enquiries are made through tenders. The
main tool used to catch the government orders is by the lowest
quotation. The main advantage received from the govt. is 95% ready
cash payment. Generally the WIP gives 15 to 20 days are credit for
parties. Even though timber world is facing crisis, the WIP is able
to with stand by marketing variety of products like plywood items
(Fire Resistant, Marine Wood, Densified Wood, DAP, Hardboard,
Furniture) The main sales promotion method used by WIP is direct
contact. The WIP has many dealers throughout India. WIP also
conduct exhibitions and issue international magazines. The WIP
outstand for their quality. This quality of product is maintained
by laboratory testing. Every batch of product will go to testing
for identifying glue failure and other defects. Even though the
timber world is facing scarcity, the WIP withstand with decorative
board wood. The WIP has achieved ISI certification for their
products. The regular customers of WIP are India Railway, Toyota,
Hyundai, Fibre Drum Manufacturers, Shoe heals, Jolly board is the
only competitor of the WIP in Hardboard. So Hardboard manufacturing
is mainly profitable as far as WIP is concerned.
CENTRAL EXCISE DEPARTMENT
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WESTERN INDIA PLYWOODS LTD Central excise is a tax levied by the
central govt. on the manufacture or production of any product.
Excise duty is due at the time of production and is paid at the
time of clearance. Before central excise duty can be imposed on any
article it must satisfy to the basic conditions: 1. The articles
should be goods 2. It should have come into existence as a result
of manufacture The rate of duty of tariff value in relation to any
excisable goods shall be the rate of tariffs in force on that date
when such goods are removed from the factory. For the manufacture
of any product the company should attain a Registration
Certificate, for which an application is given declaring what is to
be manufactured. Based on this application the Registration
Certificate is issued, which is equivalent to license. After
receiving this certificate the company starts manufacturing.
Payments are made according to the classification of goods. WIPs
product comes under Chapter 44 i.e. wood and article of wood.
According to chapter 44.08 excise duty charged on plywood is 16%.No
duty is charged for export as a result of a relaxation provided by
them for the promotion. The payment of duty is on fortnightly basis
by 20 th day for the fortnight and by fifth day of succeeding month
for the 2nd fortnight except for the month of March. In order to
avoid double taxation CENVAT (Central Excise Value Added Tax)
credit is used.
RESEARCH AND DEVELOPMENT DEPARTMENT
1 | Page
WESTERN INDIA PLYWOODS LTD The WIP has an in-house R&D
Department approved by the Department of Science and Technology and
Council of Scientific and Industrial Research. (CSIR) It has the
required analytical, conditioning and testing facilities for
product or process evaluation, rigid quality control and new
technology analysis. The testing equipment available consists of
the standard machines for conducting physical, mechanical and
electrical test of all kinds. They include a weather-o-meter in
which the extreme weather conditions of the world can be simulated
in an accelerated manner in order to arrive at quick inferences.
Sophisticated analytical equipments like the Spectro-Photometer,
Gas Chromatograph, Kari Fischer, Titration equipment, Torque
Remoter, and Permeable gel. Chromatograph is available in the
testing lab of WIPs R&D division for accurate analysis of raw
material and finished products. The products developed and modified
by the R & D division include DAP (DiAllyl Phthalate) moudling
powder and fiber glass reinforced plastic, sheet moulding compound
(SMC) which find use in the manufacture of the sophisticated
products required in highly specialized electrical and electronic
applications. SMC can also be overlaid on Plywood and Hardboard.
The manufacture of DAP molding has been achieved for the first time
in South East Asia in the WIP. This has put India on the road to
self-reliance in the material of strategic importance. WIP had
conducted conversion of non-durable species of timber like Cheru,
Bunati etc. into stable and durable wood polymer composites by
radiation with gamma rays with the active assistance of Bhaba
Atomic Research Center, Trombay. It is one of the greatest
achievements of WIPs R&D Department. But recently it is not
followed by WIP. WIPs R&D Scientists have developed weather
proof, marine and fire retardant, grades of Hardboard.
Material Testing labWIP possesses a full-fledged material
testing lab which is monitored by its government recognized R&D
division. The lab is equipped to perform various physical
mechanical and
1 | Page
WESTERN INDIA PLYWOODS LTD electrical test specified in the IS
specification. Every day random samples drawn from panels produced
in WIPs plants are tested for conformance to the relevant IS
specifications The integrity and quality of WIPs testing division
can be gauged by the fact that representative samples drawn from
material to be supplied to the Indian Railways, Defense and other
government organizations are tested its own material testing lab
under the supervision of officials deputed by the respective
Inspection Agencies..
EXPORT / IMPORT DEPARTMENT Purpose
2 | Page
WESTERN INDIA PLYWOODS LTD To popularize the products to the
international level. Export carries out as per the export policy of
govt. of India and responsibilities lies on the hands of the Import
/ Export Executive.
ProcedureQuotations are sending along with the product details.
In some cases samples are sent. Once the price is approved of, the
customer opens the letter of credit that contains details regarding
value, quantity, destination of supply, specification, etc once the
order is confirmed and placed; the product is not sent to the
production department and production requirements. Once the cargo
is ready, it is taken to the nearest port for shipment.
In Western India Plywoods there is an arrangement called house
stuffing where in the factory brings the container from the port to
the companies work. The clearing agents carry out all the customer
formalities in order to get the clearance. This includes getting
back AR4 from the customs after the shipment for submission to the
central excise. Once the shipment is effected and the bill of
loading is obtained the document for the buyers are negotiated
through the WIPs bank. Once the cargo reaches the destination the
customers retrieve the original documents from their banks. The
payment is then made accordingly.
Records maintainedFiling system; separate file is opened against
each enquiry. All correspondence and relative shipping documents
are filed separately for ready as well as future reference.
Register that contains details regarding all exports affected is
also maintained. 2 | Page
WESTERN INDIA PLYWOODS LTD
STRUCTURE OF THE DEPARTMENT
GENERAL MANAGER
IMPORT EXECUTIVE
EXPORT EXECUTIVE
FINANCE DEPARTMENTThe Finance Department is the heart of any
company. The general Manager of finance heads this Department. The
responsibility for maintaining the accounts and exercising
financial control is vested with the Finance Manager. The finance
department has direct interaction with all other departments since
all the payments and collections are maid through 3 | Page
WESTERN INDIA PLYWOODS LTD here. This Department follows a
written form of communication. All Department payments and receipts
are finally reported to the Finance Department. WIP follow double
accounting system and also maintain four types of journals. They
are; 1. 2. 3. 4. Cash payment book (CPB) Bank payment book (BPB)
Cash receipt book (CRB) Bank receipt book (BRB)
For these four types of journals, a sub ledger is prepared. This
sub ledger is classified into three; a. b. c. Accounts Receivable
Books (ARB) Accounts Payable Book (APB) Personal Ledger (PL)
At the end of every month the sum total of the sub ledgers are
transferred to the main ledgers. Then there should have the
equality in the amount of the sub ledger and main ledger.The next
accounting procedure is preparing the trial balance. At the end of
every financial year, profit and loss account and Balance Sheet is
prepares, from which financial position of WIP is noticed
Sources of FundThe main sources of funds are;
Internal sources:The main internal sources of fund of WIP are
income generated from sales. 2 | Page
WESTERN INDIA PLYWOODS LTD Reserves are the sources of fund
other than income from sales. Current losses are adjusted by these
reserves.
External Sources:The main external source of fund is term loan
form bank and financial institutions like SBI, Canara Bank, Punjab
National Bank, IFCI etc.
Share Capital.WIP is a widely held Public Limited Company.
Recently company issue authorized shares 13, 00, 00,000 from which
8, 48, 00,000 are subscribed capital. Company also adopt right
issues (during crisis premium is given to shares), bonus shares
(when company is undercapitalized) Company issues preference shares
to ICICI, HDFC like financial institutions. These preference shares
are redeemed. Equity share capital is major source of finance
followed by the Company. Previous year 24% dividend was given to
the share holders. But now the company is unable to pay dividend to
the share holders because of the lack of operating profit.
BankersThe WIP has mainly 7 banks. 2 | Page SBT State Bank of
TRAVANCORE UBI (Urban Bank Of India)
WESTERN INDIA PLYWOODS LTD IB (Indian Bank) SYB (Syndicate Bank)
SBI (State Bank of India) CB (Canara Bank) IOB (Indian Overseas
Bank
STURCTURE OF THE DEPARTMENT
Managing Director
3 | Page
WESTERN INDIA PLYWOODS LTD
Company secretary
Chief Accounts Officer
Finance Manager
Cashier
BALANCE SHEET AS ON 31ST MARCH 2008 (Rupees in Thousands)
Schedule No. I Sources of Fund 1. Share holders fund a. Capital b.
Reserves & Surplus 1 2 31/03/08 30/09/07
223200 121790
223200 84488
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WESTERN INDIA PLYWOODS LTD 2. Loan funds a. Secured Loans b.
Unsecured Loans Total II Application of funds 1. Fixed assets a.
Gross block b. Less depreciation c. Net block d. Capital Work. 2.
Investment 3. Current Assets a. Inventories b. Sundry debtors c.
Cash & Bank Balance d. Loans and advance A Less current
liabilities & Provisions a. Current liabilities b. Provisions B
Net current assets (A-B) Total
3 4
469786 18256 850031
480645 19635 807968
5
1193164 778083 415081 5632 417870 112722 47558 47589
1183150 732396 450754 5632 424145 97695 29902 42515 594257
594257 59508 246131 348126 807968
6 7
8
625739 625739 51316 196421 429318 850031
TOTAL QUALITY MANAGEMENT ( T.Q.M )WIP Ltd. has separate
department for total quality management and is well known for its
quality throughout the world it has recognition of ISO 9001-2000
for one of best and standardized production system in the world.
ISO provides a lot of standard for the quality assurance. 2 |
Page
WESTERN INDIA PLYWOODS LTD WIP has both internal and external
auditing system. Internal auditing is done every six month by the
concerned department head. External auditing is conducted mainly by
the external certifying body. They received all the procedure and
document which includes. Quality manual
Work instructionThe requirement satisfied by the WIP in order to
get ISO certification is the following. Quality manual Control
quality Resource management Product realization Measurement
analysis and improvement In order to assure the quality sec.
technique like control chart are used and the mainly used chart
employed by the WIP Ltd. are X chart and R Chart. The plan capacity
utilization. Plant stoppage analysis break down analysis are done
using bar chart
The main reasons for plant stoppage are Mechanical break down
Electrical break down Blockage of Pulp Blockage of chip Shortage of
fuel 3 | Page
WESTERN INDIA PLYWOODS LTD Shortage of timber The non
conformance of both process and product are Analyzed by the mean of
the cause and effect diagram and the corresponding corrective
/preventive action are taken
Quality PolicyTo manufacture product as per national or
international standards. available as per the customer requirement.
WIP endeavor to upgrade the quality of its product related service
on a continuous basis through regular improvement efforts. A will
defined quality management system has been implemented. This system
is continuously reviewed to enhance its effectiveness and update to
meet the changing need. We made them
Quality objectiveSuitable equipment and machinery for process
control at all stage.Provision of adequate resource including raw
material & personnel to ensure consistent product quality will
define process and product characteristics to enable monitoring
analysis and continual improvement. Communication of requirement of
product including customer requirement statutory, regulatory
requirement aspect of quality management system includes policy and
objectives among all employees.
ISO certification
The main objective of International organization for of
standardization is to produce and published international
standards. The WIP Ltd is an ISO certified company the ISO 1994
certification was awarded to the company. In 1996 for the quality
management system of the hard board and Wiplac prefinished board
has been re certified. In May 1999 for another three years and the
company has also 1 | Page
WESTERN INDIA PLYWOODS LTD received the same certification for
its plywood, classified wood, flush loan and block boards. The next
recertification of ISO-9001-2000 was done by M/s. Bureau Vertias
quality International (BVQI) and the certificate of manufacturing
and sale of hard board, WIPLAC, prefinished board, plywood, block
board flush door, and densified wood product was issued for a
period of three year 25.05.2002.
The following is the structure of the T.Q.M.MANAGING
DIRECTOR
Management Representative
Quality Engineer
Trainee
An ISO certification body or council;
I .S.O
2 | Page
WESTERN INDIA PLYWOODS LTD ACCREDITATION CONCIL
CERTIFYING BODY
ORGANISATIONS
SWOT ANALYSISSWOT stands for Strength, Weakness, Opportunities
and Threats. Strengths and Weakness are the internal factors of the
company where as Opportunities and Threats are external factors.
SWOT Analysis is the tool for auditing an organization and its
environment. It is the first stage as planning and helps marketers
to focus on key issues have been identified, they
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WESTERN INDIA PLYWOODS LTD feed into marketing objectives. It
can be used in conjunction with other tools as audit and
analysis.
STRENGTH The company has been maintaining a high quality for its
products and as its products are well accepted in the market by
quality conscious customers, it does not anticipate any marketing
problem. They are considered to be the The Leaders in Quality Since
1945. The company has a well established R&D unit, one of the
best kinds in the wood based industry.
The company is duly equipped to develop new products to meet the
requirements of the market.
The products of WIP are certified by ISO.
WEAKNESS There is an acute shortage of good raw materials which
has forced the company to
import a substantial portion of its main raw material viz.
timber, which has also seen a considerable increase in price. Lack
of good distribution network as compared to the competitors.
2 | Page
WESTERN INDIA PLYWOODS LTD Promotion of competitors is better to
that of WIP. The Company concentrates only on Industrial Market.
The price of WIPs products is high as compared to its
competitors.
OPPORTUNITIES The company is a leading supplier to Railways,
Defense, Automobile, Electrical, Transport, Civil Aviation and
other industries. Several products have been developed for the
specific requirements of the Automobile, Transport and
communication sectors such as Densified wood etc. and these
products which have technological advantages over competitive
products.
The Company diversified from the production of chest and
commercial plywood to manufacture Decorative Plywood, Block Boards,
Shuttering Plywood and Aircraft plywood.
The products of the Company are being exported to Germany,
France, U.S.A, Sweden, West Asia and South Asian countries.
THREATS The high power tariff and increasing cost of furnace oil
and other petroleum products and chemicals. There are many medium
scale and small scale plywood industries. They fix low price for
their products.
2 | Page
WESTERN INDIA PLYWOODS LTD In some product ranges, imported
items are available at lower cost than is currently produced in
India. In general, the working of the company has been adversely
affected by the effects of Globalization.
FINDINGS Because of the increasing demand, now the company has
changed their distribution system in order to reach more parts of
the state. Due to the high standard of quality maintained by the
company, its production costs are relatively high so that company
facing a serious problem and wants to reduce the price.
3 | Page
WESTERN INDIA PLYWOODS LTD The companys various operations on
raw material performed in sequence and the machines are placed
along the product flow line. Because of this, the companys products
get completed in lesser time and also have a smooth and continuous
work flow. The company gets 25% of the profit from the exporting.
Company concentrate all over the market. Still the company is not
computerized fully. The company maintaining 0 % wastage.
Promotional expense is very less. WIP focus on quality
SUGGESTIONS
It is desirable to launch an advertising campaign to attract
more customers It is advisable to maintain and efficient market
intelligence system and advice mgt of the changing needs of the
market. The company may introduce more measures such as fencing of
machineries, which will protect the workers from accidents. 1 |
Page
WESTERN INDIA PLYWOODS LTD The company may prepare budgets for
each activity which will provide it a better control and
coordination mechanism. This will aid in reduction of production
costs. The company can save time and cost through the
computerization. The company have to follow more safety measures
because there is a risk of fire in the factory layout.
CONCLUSIONWestern India plywood ltd., the second largest wood
processing industry in South East Asia, as a bright future in this
field. During the running period since 1945, the co. achieved
various milestones. The high-end production technology of WIP is
well acknowledged among the wood processing industries in
India.
1 | Page
WESTERN INDIA PLYWOODS LTD The WIP Ltd., achieved 100%
utilization of raw materials due to its integrated production
system. Therefore, it would be apt to call WIP Ltd., a company with
a conscience . WIP Ltd., stands for superior product performance
and provides value for money to its customers. It is backed by WIPs
commitment to harness the latest technology in wood processing
industry and continuously upgrade its processes and machinery. Due
to the high quality maintained, the company has found a ready
market both India and abroad. The company does not aim at competing
with the local manufactures but wants a main player in the plywood
export. Now the company is producing more quantity is hardboards
than plywood, because of the development of technology. Presently
the company is operating in loss- the major cause being
globalization. Another reason is the pricing policy of the company.
The price level of the products is higher as compare that of other
companies manufacturing similar products. The company should try to
create brand awareness in the local market by advertising in medias
and conducting exclusive exhibitions etc.
3 | Page
WESTERN INDIA PLYWOODS LTD
BIBLIOGRAPHY
1. www.wipltd.com 2. K. Aswathappa, production & operation
mgt, 2007 3. K Aswathappa, human resources and personnel
management, 2007 4. Khan and Jain, financial management 5. Quality
Management hand book- K K Anand
([email protected],09042101862)
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