Western Culture Influence on Indian Culture

8/3/2019 Western Culture Influence on Indian Culture

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Western management thoughts Indianwork place confused results :New

Potpourri


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The collective programming of a group of people.

Indian culture is rich and diverse

Unchanged values and beliefs.

Respect one another

Helpful nature.

Harmonious relationship between boss and employee.


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WESTERN CULTURE


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Western culture : more advanced culture.

Presence in nearly all nations of the world.

Free, prosperous, modern and peaceful : supportive of humanlife.

Western economic domination is accompanied by culturaldomination.

Cultural imperialism.


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Indian Western

Styles of Management Authoritative Democratic

Environmental

Influences

External Locus of

Control

Internal Locus of

Control


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ValueOrientations

Indian Western

Human Nature Individuals dont put efforts to improvetheir present situation

Individuals focus onimproving their presentsituation

Man-Nature Individuals subjugatethemselves to nature

Individuals believe thatthey control nature andtheir own destiny

Time Individuals orientedtowards past and view

time as an infiniteentity

Individuals focus onfuture: preference for

planning & scheduling

Relational Individuals preferhierarchicalrelationships: leadingto recruitment based on caste

Organizations tend to hirebased on skills


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Example :

Mc Donald's is known all over the world for its burgers whichcontain mostly beef and pork.But in India where Hinduism & Islam are 2 major religions , the

consumption of beef and pork is strict no-no.Mc Donald's could not afford to ignore the market of a potentialbillion customers & had to change the lineup of its menu .Instead it serves 100% vegetarian and in non-vegetarian onlyinclusion of chicken and fish .Inclusion of burgers like mc aloo tikki , veg surprise has increasedsales as they are affordable to a common man.

Its the only market in the world where Mc Donald's does notserve any beef and pork in any form .


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Advantages :

MNCs are more inclined to hire women.

Managers adopting methods of retention.

Equal employment opportunity practice

Adoption of new technologies .


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Disadvantages :

Cable television and foreign movies : acted as a catalyst inbulldozing the cultural boundaries.

Changed perceptions and dreams of ordinary people.

Indian youths leaving education in mid-way and joining MNCs.

Increase in the violence (particularly against women).


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Management style of western and Indianorganizations with the help of corporatesocial responsibility examples.


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C.S.R Re -Defined

Today, CSR works no more on the old Philanthropic idea of donatingmoney at the end of the financial year for a good cause.

It aims at accepting environment around them, for the best workingpractices.

Brand names depend not only on Quality, Price & Uniqueness but also onhow they interact with their Workforce, Community & Environment .


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CSR at ITC Limited :

1) A new paradigm - ' e-Choupal ' initiative.2) It helps poor tribals make their wastelands

productive .3) Investing in rainwater harvesting .4) Empowering rural women by helping them

evolve into entrepreneurs.5) ITC touches the lives of nearly 3 million

villagers across India.


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1) Collaborated with Law Enforcement Agenciesaround the world to fight Cybercrime .

2) Collaborated with Government Agencies forInternet Security .

3) Reduced Carbon Emissions by 35 % .

4) Spent $45 million in Employee WellnessPrograms .


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1) It may help companies cut down waste heavilyleading to profit maximization .

2) It may help in Reduced Absenteeism .

3) It may lead to Employee Retention .

4) CSR programs can build stronger bonds betweenmanagement and staff, reducing turnover.

5) It can also help companies in preparing Environmental Standards & Preferences .


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Western CSR Agenda :

CSR is voiced by sophisticated interest groups withconsiderable media coverage.

Long-term value maximisation or higher stakeholderparticipation.


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For organizations to succeed in India, theability to integrate the traditional systeminto the modern outlook and form a

hybrid strategy for management of theIndian Organizations is of utmostimportance .


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BIBLIOGRAPHY:

WWW.HUBPAGES.COMWWW.GOOGLE.COM

WIKIPEDIA


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THANK YOU

DIKSHA ,AKANKSHA AND PIYUSH

Western Culture Influence on Indian Culture

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