1 Q2 (April-June) 2010 CAPE TOWN & WESTERN CAPE DESTINATION PERFORMANCE South African Tourism (SAT) has released their Q2 2010 Report. According to this report, the Western Cape experienced a 41.2% growth with 374,305 tourist arrivals in Q2 2010. There has also been an increase in the Total Foreign Direct Spend (43.6%) where the province achieved R5.6 billion. SAT started a new series of quarterly reports, thus the Destination Performance report deals with tourist arrivals rather than international arrivals. Tourist arrivals (definitions below) exclude day visitors and should therefore not be confused with international arrivals. Definitions International/foreign arrivals: Any person travelling to a place other than that of his/her environment for less than 12 months and whose main purpose of the trip is other than the exercise of an activity remunerated from within the place visited. The closest possible approximation to this definition, based on the historic format issued by Statssa, is all foreign arrivals less “workers” and “contract workers”. Tourist arrivals: Any visitor travelling to a place other than that of his/her own environment for more than one night, but less than 12 months and whose main purpose of the trip is other than the exercise of an activity remunerated from within the place visited.
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Q2 (April-June) 2010 CAPE TOWN & WESTERN CAPE DESTINATION PERFORMANCE
South African Tourism (SAT) has released their Q2 2010 Report. According to this report, the Western
Cape experienced a 41.2% growth with 374,305 tourist arrivals in Q2 2010. There has also been an
increase in the Total Foreign Direct Spend (43.6%) where the province achieved R5.6 billion.
SAT started a new series of quarterly reports, thus the Destination Performance report deals with tourist
arrivals rather than international arrivals. Tourist arrivals (definitions below) exclude day visitors and
should therefore not be confused with international arrivals.
Definitions
International/foreign arrivals: Any person travelling to a place other than that of his/her environment for
less than 12 months and whose main purpose of the trip is other than the exercise of an activity
remunerated from within the place visited. The closest possible approximation to this definition, based on
the historic format issued by Statssa, is all foreign arrivals less “workers” and “contract workers”.
Tourist arrivals: Any visitor travelling to a place other than that of his/her own environment for more than
one night, but less than 12 months and whose main purpose of the trip is other than the exercise of an
activity remunerated from within the place visited.
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Q2 2010 National Tourism Performance at a glance Total number of tourist arrivals to South Africa in Q2 2009 1,656,654 Total number of tourist arrivals to South Africa in Q2 2010 1,970,025 Q2 2009/2010 growth in tourist arrivals to South Africa 18.9% Total spend (excluding capital expenditure) from tourists visiting South Africa in Q2 2009 R13.3b Total spend (excluding capital expenditure) from tourists visiting South Africa in Q2 2010 R17.2b 2009/2010 growth in spend from tourists visiting South Africa 29.3% Total number of bed nights spent by tourists visiting South Africa in Q2 2009 13.1 million Total number of bed nights spent by tourists visiting South Africa in Q2 2010 15.8 million Q2 2009/2010 growth in number of bed nights spend by tourists visiting South Africa 20.6% Average length of stay of tourists visiting South Africa in Q2 2009 8.3 nights Average length of stay of tourists visiting South Africa in Q2 2010 8.7 nights Average number of provinces visited in Q2 2009 1.2 Average number of provinces visited in Q2 2010 1.3 Q2 2010 Cape Town & Western Cape Tourism Performance at a glance Total tourist arrivals to the Western Cape in Q2 2009 265,065 Total tourist arrivals to the Western Cape in Q2 2010 374,305 Q2 2009/2019 growth in tourist arrivals to the Western Cape 41.2% Western Cape’s share of tourists visiting South Africa in Q2 2010 19% Total spend/yield (excluding capital expenditure) from tourists visiting the Western Cape in Q2 2009 R3.9b Total spend/yield (excluding capital expenditure) from tourists visiting the Western Cape in Q2 2010 R5.6b 2009/2010 growth in spend from tourists 43.6% Western Cape’s share of spend from tourists in Q2 2010 32.6% Total number of bed nights spent by tourists visiting the Western Cape in Q2 2009 3,839,173 Total number of bed nights spent by tourists visiting the Western Cape in Q2 2010 5,138,166 Q2 2009/2010 growth in number of bed nights spent by tourists visiting Western Cape 33.8% Q2 2010 Western Cape’s share of bed nights spent by tourists visiting South Africa 32.6%
Tourist Arrivals Q2 2009-2010 Top 10 source markets
Zimbabwe was the leading source
experienced an increase
The UK, Germany and the USA
as in the previous years.
Q2 2009/2010 Provincial Distribution of
Gauteng had the highest number of
arrivals, followed by the Western Cape
Gauteng W.Cape
Q2 2009 781,941 265,065
Q2 2010 1,053,963 374,305
09/10 % change 34.8% 41.2%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Nu
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Country
Zimbabwe
Lesotho
Mozambique
Swaziland
Botswana
UK
USA
Namibia
Zambia
Germany
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National Tourism Statistics
Top 10 source markets of tourist arrivals to South Africa
was the leading source market of tourist arrivals to South Africa
increase of 16.5% from Q2 2009.
UK, Germany and the USA were the only overseas source markets in the t
years.
Provincial Distribution of Tourist arrivals
Gauteng had the highest number of tourist arrivals in Q2 2010, achieving
, followed by the Western Cape which achieved 374,305 tourist arrivals