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Western Cape Africa Agribusiness Forum Nils Flaatten, CEO 14 June 2012
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Western Cape Africa Agribusiness Forum

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Nils Flaatten, CEO. 14 June 2012. Western Cape Africa Agribusiness Forum. Presentation Overview. Intra African Trade South African Agribusiness Trade Performance with Africa Western Cape Agribusiness Trade Performance with Africa Wesgro Trade Promotion Services Questions and Answers. - PowerPoint PPT Presentation
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Page 1: Western Cape Africa Agribusiness Forum

Western Cape Africa Agribusiness Forum

Nils Flaatten, CEO 14 June 2012

Page 2: Western Cape Africa Agribusiness Forum

Presentation Overview

• Intra African Trade

• South African Agribusiness Trade Performance with Africa

• Western Cape Agribusiness Trade Performance with Africa

• Wesgro Trade Promotion Services

• Questions and Answers

Page 3: Western Cape Africa Agribusiness Forum

Intra-African Trade for Agribusiness Products, 2011

Source: Trade Map, 2012

TOP 10 AFRICAN EXPORTERS OF AGRIBUSINESS PRODUCTS INTO AFRICA, 2011

RANK EXPORTER VALUE 2011 (ZARm) % SHARE 2011 GROWTH 2010-2011

1 South Africa 13 302.4 27.2% 4.8%

2 Kenya 6 907.1 14.1% 11.8%

3 Egypt 6 339.5 12.9% -23.5%

4 Côte d'Ivoire 4 973.9 10.2% 17.3%

5 Zambia 4 670.6 9.5% 65.1%

6 Uganda 3 805.7 7.8% 20.6%

7 Senegal 2 183.3 4.5% 40.7%

8 Tanzania 1 681.3 3.4% -0.6%

9 Botswana 906.8 1.9% -26.6%

10 Mauritius 750.6 1.5% 30.4%

TOTAL EXPORTS 48 956.2 -29.3%

Page 4: Western Cape Africa Agribusiness Forum

Intra-African Trade for Agribusiness Products, 2011

Source: Trade Map, 2012

TOP 10 AFRICAN IMPORTERS OF AGRIBUSINESS PRODUCTS FROM AFRICA, 2011

RANK IMPORTER VALUE 2011 (ZARm) % SHARE 2011 GROWTH 2010-2011

1 Botswana 5 473.8 18.2% 7.0%

2 Egypt 3 533.3 11.7% 18.8%

3 Kenya 3 140.6 10.4% 11.3%

4 South Africa 2 875.9 9.5% 20.5%

5 Algeria 2 316.9 7.7% 26.8%

6 Zambia 1 819.5 6.0% 27.2%

7 Mauritius 1 470.1 4.9% 25.4%

8 Tanzania 1 405.6 4.7% 47.9%

9 Uganda 1 379.0 4.6% 19.0%

10 Senegal 1 215.2 4.0% 27.5%

TOTAL IMPORTS 48 956.2 -25.6%

Page 5: Western Cape Africa Agribusiness Forum

Intra-African Trade for Agribusiness Products, 2011

Source: Trade Map, 2012

TOP 10 TRADED AGRIBUSINESS PRODUCTS AMONG AFRICAN MARKETS, 2011

RANK TRADED PRODUCTS VALUE 2011 (ZARm) % SHARE 2011

1 Sugars and sugar confectionery 8 009.6 11.7%

2 Tobacco and manufactured tobacco substitutes 6 379.9 9.3%

3 Animal,vegetable fats and oils, cleavage products, etc 5 870.0 8.6%

4 Coffee, tea, mate and spices 5 441.4 8.0%

5 Cereals 4 966.7 7.3%

6 Raw hides and skins (other than furskins) and leather 4 404.0 6.4%

7 Beverages, spirits and vinegar 4 163.9 6.1%

8 Miscellaneous edible preparations 3 972.2 5.8%

9 Wood and articles of wood, wood charcoal 2 809.8 4.1%

10 Milling products, malt, starches, inulin, wheat gluten 2 725.2 4.0%

TOTAL TRADED AGRIBUSINESS PRODUCTS 68 319 100%

Page 6: Western Cape Africa Agribusiness Forum

South Africa Trade with Africa

Page 7: Western Cape Africa Agribusiness Forum

South African Agribusiness Exports to Africa

Source: Quantec, 2012

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110.0

5.0

10.0

15.0

20.0

25.0

30.0

SOUTH AFRICAN EXPORTS OF AGRIBUSINESS PRODUCTS, 2002-2011

Vegetable products

Food & Tobacco

Beverages, spirits and vinegar

Wood, wool, raw hides/ skins and leather

Animal or vegetable fats & oils

Meat, diary & animal Products

Valu

e (ZA

Rbn)

Page 8: Western Cape Africa Agribusiness Forum

South African Agribusiness Imports from Africa

Source: Quantec, 2012

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

SOUTH AFRICAN IMPORTS OF AGRIBUSINESS PRODUCTS FROM AFRICA, 2002-2011

Food & Tobacco

Vegetable products

Animal or vegetable fats & oils

Meat, diary & animal products

Beverages, spirits and vinegar

Wood, wool, raw hides/ skins and leather

Valu

e (ZA

Rbn)

Page 9: Western Cape Africa Agribusiness Forum

South African Traded Agribusiness Products with Africa, 2011

Source: Quantec, 2012

SOUTH AFRICAN EXPORTS OF AGRIBUSINESS PRODUCTS TO AFRICA, 2011

SOUTH AFRICAN IMPORTS OF AGRIBUSINESS PRODUCTS FROM AFRICA, 2011

RANK PRODUCT (HS4) VALUE 2011 (ZARm) SHARE GROWTH

2010-2011 RANK PRODUCT (HS4) VALUE 2011 (ZARm) SHARE GROWTH

2010-2011

1 Food preparations, nes 991.8 25.7% 6.7% 1 Tobacco unmanufactured, tobacco refuse 487.6 34.4% 20.4%

2 Solid cane or beet sugar and chemically pure sucrose 940.6 -35.6% 6.4% 2 Tea 254.9 -11.6% 10.7%

3 Apples, pears and quinces, fresh 776.7 35.4% 5.3% 3 Wood sawn, chipped lengthwise, sliced or peeled 158.8 8.2% 6.6%

4 Safflower, sunflower and cotton-seed oil, fractions 666.5 -6.9% 4.5% 4 Cocoa paste 118.0 -30.8% 4.9%

5 Soya-bean oil, fractions, not chemically modified 620.0 215.2% 4.2% 5 Molasses from the extraction or refining of

sugar 114.1 38.1% 4.8%

6 Fruit and vegetable juices, not fermented or spirited 613.3 10.2% 4.2% 6 Bran, sharps etc, from working of cereals or

legumes 97.5 93.7% 4.1%

7 Grape wines(including fortified), alcoholic grape must 565.1 13.3% 3.8% 7 Maize (corn) 96.9 3084.6% 4.1%

8 Cigars, cigarettes etc, tobacco or tobacco substitute 530.7 7.6% 3.6% 8 Oil-cake other than soya-bean or groundnut 92.1 -30.5% 3.9%

9 Maize (corn) 458.1 -47.9% 3.1% 9 Bananas, including plantains, fresh or dried 89.2 45.7% 3.7%

10 Liqueur, spirits and undenatured ethyl alcohol <80% 423.5 36.3% 2.9% 10 Coffee, coffee husks and skins and coffee

substitutes 81.5 51.6% 3.4%

TOTAL EXPORTS 14 711.7 2.62%

TOTAL IMPORTS 2 388.8 11.27%

Page 10: Western Cape Africa Agribusiness Forum

South African Export Markets of Agribusiness Products with Africa, 2011

Source: Quantec, 2012

TOP 10 SOUTH AFRICAN EXPORT MARKETS OF SELECTED AGRIBUSINESS PRODUCTS, 2011

VEGETABLE PRODUCTS FOOD & TOBACCO MEAT, DIARY & ANIMAL PRODUCTS BEVERAGES, SPIRITS & VINEGAR

RANK IMPORT MARKET VALUE 2011 (ZARm) IMPORT MARKET VALUE 2011

(ZARm) IMPORT MARKET VALUE 2011 (ZARm) IMPORT MARKET VALUE 2011

(ZARm)

1 Zimbabwe 847.9 Zimbabwe 1 018.7 Mozambique 420.1 Angola 571.3

2 Mozambique 675.0 Mozambique 1 282.0 Zimbabwe 232.3 Zimbabwe 219.3

3 Angola 511.7 Angola 1 171.1 Angola 85.7 Zambia 167.8

4 Zambia 238.6 Zambia 744.9 Zambia 77.1 Nigeria 135.6

5 Benin 209.1 Nigeria 530.3 DRC 22.5 Mozambique 135.4

6 Kenya 181.2 Mauritius 181.4 Mauritius 22.1 Tanzania 122.1

7 Ghana 123.2 Kenya 298.6 Nigeria 21.7 Ghana 117.6

8 Mauritius 112.2 Mali 167.9 Tanzania 18.6 Kenya 116.4

9 Senegal 77.4 Malawi 200.9 Ghana 18.0 DRC 80.4

10 DRC 65.6 Cameroon 140.9 Malawi 17.2 Madagascar 571.3

Page 11: Western Cape Africa Agribusiness Forum

South African Imports Markets of Agribusiness Products with Africa, 2011

Source: Quantec, 2012

TOP 10 SOUTH AFRICAN IMPORT MARKETS OF SELECTED AGRIBUSINESS PRODUCTS, 2011

VEGETABLE PRODUCTS FOOD & TOBACCO MEAT, DIARY & ANIMAL PRODUCTS BEVERAGES, SPIRITS & VINEGAR

RANK IMPORT MARKET VALUE 2011 (ZARm) IMPORT MARKET VALUE 2011

(ZARm) IMPORT MARKET VALUE 2011 (ZAR) IMPORT MARKET VALUE 2011 (ZAR)

1 Malawi 239.3 Zimbabwe 517.0 Morocco 13 672 100 Zimbabwe 49 714 430

2 Mozambique 157.0 Mozambique 183.6 South Africa 1 507 509 South Africa 2 783 329

3 Zambia 127.8 Côte d'Ivoire 75.7 Egypt 901 266 Mauritius 2 116 385

4 Zimbabwe 89.9 Malawi 65.3 Tanzania 449 340 Mozambique 1 342 189

5 Tanzania 78.3 Egypt 41.2 Réunion 394 847 Ghana 1 295 833

6 Kenya 58.0 Ghana 43.3 Mozambique 344 197 Nigeria 238 961

7 Ethiopia 40.6 Zambia 41.8 Zambia 233 961 Egypt 139 871

8 Egypt 30.3 Tanzania 37.3 Zimbabwe 55 972 Togo 76 802

9 Uganda 30.0 South Africa 25.4 Ethiopia 32 222 Zambia 51 981

10 South Africa 15.0 Nigeria 15.2 Nigeria 29 646 Kenya 43 302

Page 12: Western Cape Africa Agribusiness Forum

Western Cape Trade with Africa

Page 13: Western Cape Africa Agribusiness Forum

SWOT Analysis of the Western Cape Agribusiness Sector

Strengths Weaknesses

ThreatsOpportunities

• Strong local market competition driving innovation and productivity.

• Ability to produce affordable, unique & unique & high-quality agribusiness products & services.

• World class infrastructure • Availability of high-quality local suppliers of

primary inputs.• A cost-competitive location for food &

beverages manufacturing & processing.

• Western Cape comparatively small player in most international agribusiness markets

• Agribusiness constrained by lack of affordable & accessible agricultural products & markets, especially in terms of new products & niche markets.

• Growing & exporting of cut & dried flowers

• Expand domestic fruit juice production• Extend production of organic products

for domestic & export markets• Expand production of essential oils

Expand production of Rooibos & honey bush teas

• Expand Production & processing of Ostrich products

• Expand production of high quality wines for export

• Develop value-adding processing for local & export markets

• Concerns of availability of water for irrigation over the medium to long term.

• High cost of quality inputs & technology• Competitive Threat related to the general

nature of province business environment, these are high crime rates and associated cost of crime, concerns over electricity supply capacity, shortage of skilled labour

Page 14: Western Cape Africa Agribusiness Forum

Western Cape Agribusiness exports to Africa

Source: Quantec, 2012

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 -

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

WESTERN CAPE AGRIBUSINESS EXPORTS BY PRODUCT GROUP, 2002 - 2011

Food and tobacco

Beverages, spirits and vinegar

Vegetable products

Meat, dairy, and animal products

Wood, wool, raw hides/ skins and leather

Animal or vegetable fats and oils

Expo

rt Va

lue (

ZARm

)

Page 15: Western Cape Africa Agribusiness Forum

Western Cape Agribusiness imports from Africa

Source: Quantec, 2012

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

WESTERN CAPE AGRIBUSINESS IMPORTS BY PRODUCT GROUP, 2002 - 2011

Vegetable products

Animal or vegetable fats and oils

Beverages, spirits and vinegar

Food and tobacco

Meat, dairy, and other an-imal product

Wood, wool, raw hides/ skins and leather

Expo

rt Va

lue (

ZARm

)

Page 16: Western Cape Africa Agribusiness Forum

Western Cape Top exports to Africa, 2011

Source: Quantec, 2012

WESTERN CAPE TOP 10 AGRIBUSINESS EXPORT TO AFRICA, 2011 WESTERN CAPE TOP 10 AGRIBUSINESS IMPORT FROM AFRICA, 2011

RANK PRODUCT VALUE 2011 (ZARm)

GROWTH 2011 RANK PRODUCT VALUE 2011

(ZARm)GROWTH

2011

1 Apples, pears and quinces, fresh 620.1 45.0% 1 Oil-cake other than soya-bean or groundnut 38.8 -44.9%

2 Cigars, cigarettes , tobacco or tobacco substitute 497.8 19.2% 2 Tobacco unmanufactured, tobacco refuse 35.7 -63.1%

3 Grape wines 453.7 22.2% 3 Cocoa paste 24.1 -29.6%

4 Fruit and vegetable juices 379.5 26.0% 4 Grapes, fresh or dried 15.2 31.1%

5 Liqueur, spirits and undenatured ethyl alcohol 373.6 43.1% 5 Bran, sharps, from working of cereals or legumes 7.0 187.3%

6 Fermented beverages nes (eg cider, perry, mead) 221.4 18.1% 6 Coffee, coffee husks and skins and coffee substitutes 6.2 111.2%

7 Sauce, condiments, mixed seasoning and mustard 122.9 93.7% 7 Ethyl alcohol 5.3 147.1%

8 Citrus fruit, fresh or dried 115.1 14.0% 8 Maize (corn) 5.3

9 Food preparations 96.5 47.4% 9 Fruit and vegetable juices 4.8 -38.9%

10 Tobacco, tobacco substitute products 68.7 -70.3% 10 H2403: Tobacco, tobacco substitute products nes 4.5 132.4%

Page 17: Western Cape Africa Agribusiness Forum

Western Cape Exports to Africa, 2011

WC Exports of Beverages, Spirits & Vinegar, 2011 WC Exports of Vegetable Products, 2011

Angola ZAR1.1bn (51%)

Nigeria ZAR122m (11%)

Ghana ZAR40m (4%)

Zimbabwe ZAR66m (6%)

Mozambique ZAR31m (3%)

Tanzania ZAR45m (4%)

Kenya ZAR90m (8%)

Mauritius ZAR32m (3%)

Zambia ZAR27m (3%)

Benin ZAR 192m (17.6%)

Mozambique ZAR99m (4.9%)

Kenya ZAR50m (4.7%)

Zimbabwe ZAR53m (4.9%)

Angola ZAR237m (21.8%)

Tanzania ZAR27m (3%)

Senegal ZAR51m (4.7%)

Mauritius ZAR86m (7.9%)

Source: Quantec, 2012

Liberia ZAR11m (1%) Ghana

ZAR67m (6.2%)

Page 18: Western Cape Africa Agribusiness Forum

Western Cape Exports to Africa, 2011

WC Exports of Food and Tobacco, 2011 WC Exports of Meat, dairy, and animal products, 2011

Angola ZAR216m (12.5%)

Nigeria ZAR152m (8.8%)

Ghana ZAR51m (3%)

Zimbabwe ZAR226.5m (13%)

Mozambique ZAR136.6m (7.9%)

Kenya ZAR83m (4.8%)

Cameroon ZAR136m (7.9%)

Mauritius ZAR105m (6%)

Zambia ZAR163m (9.4%)

Nigeria ZAR 6.8m (5%)

Mozambique ZAR37.6m (25%)

Egypt ZAR5m (3%)

Zimbabwe ZAR17m (12%)

Angola ZAR19.9m (13%)

Tanzania ZAR27m (3%)

Malawi ZAR4.4m (3%)

Mauritius ZAR3.9m (3%)

Source: Quantec, 2012

Mali ZAR151m (8.8%)

Ghana ZAR7.6m (5%)

Zambia ZAR28m (20%)

St Helena ZAR4.9m (3%)

Page 19: Western Cape Africa Agribusiness Forum

Wesgro Trade Promotion Services

Page 20: Western Cape Africa Agribusiness Forum

Our Services

• Research and Business Intelligence• Country and Sector Briefs• Tariff Structures• Import and Export Statistics by HS Code 2, 4 and 6

• Exporter Development Programme • Level 1• Level 2• Level 3• PUM

• Inward and Outward Trade Missions• Assistance with the dti’s Export Marketing and Investment Assistance• AgriBusiness Investment Unit

Page 21: Western Cape Africa Agribusiness Forum

Our Portal www.wesgro.co.za

Page 22: Western Cape Africa Agribusiness Forum

Our Portal www.wesgro.co.za

Page 23: Western Cape Africa Agribusiness Forum

Our Portal www.wesgro.co.za

Page 24: Western Cape Africa Agribusiness Forum

Our Portal www.wesgro.co.za

Page 25: Western Cape Africa Agribusiness Forum