MARKET OVERVIEW Comcast Spotlight’s West Palm Beach DMA provides TV and digital video advertising solutions to help advertisers reach potential customers. Our tools and technology allow us to distribute your message to more than 700,000 households market-wide and within eight targeted zones. Advertising messages can run on 50+ popular networks like History Channel, FXNC, HGTV, ESPN, and cable news, reaching viewers wherever they watch. MARKET SNAPSHOT WEST PALM BEACH GENDER Female Male AGE 17 and under 18-34 35-54 55+ COLLEGE EDUCATION Attended/ Graduated/ Post Graduate 51% 49% 20% 19% 25% 36% 60% RACE/ETHNICITY White Asian Black/ African American Other Hispanic HH INCOME $30k – $49,999 $50k – $74,999 $75k – $99,999 $100k+ 77% 2% 16% 5% 19% 20% 17% 11% 22% MARITAL STATUS Single (Never Married) Married Divorced/Separated/ Widowed HOME OWNERSHIP Owner Occupied Units HH with Children 55% 26% 29% 44% 27% *Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding. AUDIENCE With over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the West Palm Beach audience*: For more information, please visit www.ComcastSpotlight.com/West-Palm-Beach ©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.