WERKBOOK

CURRICULUM VITAE 1

ENVIRONMENTAL PROTECTION 3

LA GRANDE ESCAPADA 7

SECOND 11

FRUTIGER 15

THE LOOT 19

THE FAIRIES 23

WARHOL’s MINUTES 29

TEN DOSAGE OF INSPIRATION 31

DISCOVERING THE WORK BEHIND 35

THE NEW PAPER 37

CONTENTS

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PERSONAL DETAILS

Name: Rudy Tan Zi Bin Gender: Male NRIC: S8935415C Nationality: Singaporean Mobile: (65) 8121 0832 Email: [email protected] Interest: Balloon Sculpting, Inline-Skating, Drawing & Drinking CoffeeNational Service: Completed

Skills

Photoshop | Illustrator | Indesign | Google Sketch Up | Imovie | Microsoft Words | Microsoft Excel | Microsoft PowerPoint | Photography

Education

Diploma in Design Communication (current) LaSalle College Of the Arts Aug 2011 - April 2014

GCE “O” Level Unity Secondary School Jan 2003 - Dec 2006

Curriculum Vitae

WORKING EXPERIENCE

Freelance Balloon Artist | Party Parlour Singapore | 2012 – Present

Assisted in the planning of events & parties Assisted in providing a range of Balloon services (Decoration, Weddings, Marriage Proposals, Birthday Parties & etc...) Balloon Sculpting services (Private Birthday Parties, Shopping Malls, Schools etc...)

Freelance Balloon Artist | SG Balloons | 2012 – Present

Balloon Sculpting services (Private Birthday Parties, Shopping Malls, Schools etc...) Providing Balloon sculpting workshops & lessons Providing Helium balloons & decoration services

Freelance Graphic Designer | Global Property Strategic Alliance Ptd Ltd | July 2011– Jan 2013

Taking corporate photos for the estate agents Photo editing services for the estate agents Providing Flyers, Brochures & Banners design layouts

Certified Inline-Skating Instructor/Retail Assistant | Skaters Academy Ptd Ltd | Sept 2006 – Feb 2010 Provides certified Inline-Skating lessons Occasional operations of retail store

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ENVIRONMENTAL PROTECTION

Factories pollute the air by pumping out chemicals that are harmful for all l iving things. This project aims to raise commercial awareness, of air pollution leading to poor health.

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1

In my illustration, I took a minimalistic approach. Hoping to achieve a simple yet visually striking composition. By applying the figure-ground technique inspired by the famous Israel illustrator, Noma Bar, I managed to use both the positive and negative spaces in my work. Silk screen printing was executed after finalising my illustration.

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C 39M 22Y 33K 0

C 37M 33Y 80K 5

C 20M 8Y 58K 5

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LA GRANDE ESCAPADA

We were challenged to create a sequence of between 3-6 black and white il lustrations in response to a specif ic text.

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1

You feeling ill?

I’m spending this weekend in bed

My various illustrations are hand drawn, scanned in and digitally edited. I experimented with dif ferent framing and cropping of my images to achieve the best visual. In order to get the ideal atmosphere right, I paid much attention to the emotions of the content.

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The final outcome will be a comic book, consisting of 13 person’s work. It will be a shared effort, which I contributed in designing the back cover, and also both the inside covers. The concept is to keep the back cover simple, so as to not take away focus from the front.

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SECOND

A packaging design project done in tribute to the famous astronaut and second person to have ever set foot on the moon, Buzz Aldrin... Who was regrettably once an alcoholic.

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HOUSTONWE

HAVEA

PROBLEM_

Second’s single malt clear whiskey

is from the unique Second’s family

distillery in the highlands of

Tennessee. The first of it’s kind,

founded in 1969. Some claimed that

the secret recipe to Second’s clear

whiskey originates from the moon,

discovered by an American astronaut

during his mission in space.

The discovery of a drink which

contributes more happiness to

mankind than that of a star.

SINCE 1969

Second’s single malt clear whiskeyis from the unique

Second’s family distilleryin the highlands of Tennessee.

The first of it’s kind,founded in 1969

Some claimed that the secret recipe toSecond’s clear whiskey originates

from the moon,discovered by an American astronaut

during his mission in space.The discovery of a drink which contributes

more happiness to mankindthan that of a star.

Today, Second remains as the sole distilleryof clear whiskey - and still uses thehighest quality production methods,including traditional washbacks

finished in traditional quarter ctasks.With a perfect taste that willmomentarily take gravity away.

Here bottled as Second’sSingle Malt Clear Whiskey.

HOUSTONWEHAVEA

PROBLEM_

SINCE 1969

The focus is to effectively communicate his identity without the use of his name or image.

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115, 16

FRUTIGER

To design a type cube that relates to the Frutiger typeface.

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975.

Cube Size: 80mm x 80mm Material: Matt Art paper, 150 gsm

Software: Adobe InDesign

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The aim is to create a typographic layout using InDesign. It is essential to look into the consistency for flow of reading within the cube itself.

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THE LOOT

The LOOT is an online store, which can also be known as a blogshop started by a friend. Which seeks to promote af fordable and trendy male & female apparel of great quality and exquisite design. This friend approached me to create an identity for the store.

Considering that she has no plans for a retail outlet anytime soon, i then suggest that perhaps the logo could be versatile, designed to be able to function as an application icon as well for smartphones, tablets and other mobile devices.

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theLOOT

theLOOT

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THE FAIRIES

A school assignment which i decided on creating a branding identity, along with promotional collateral. Inspired by a poem “The Fairies” by William Allingham.

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Nueva Std

Condensed Condensed Italic Bold Condensed Bold Condensed Italic

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Up the airy mountainDown the rushy glen,We daren’t go a-hunting,For fear of little men;Wee folk, good folk,Trooping all together;Green jacket, red cap,And white owl’s feather.......

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WARHOL’s MINUTES

Creating a piece of vector illustration based on the iconic design figure, Andy Warhol.

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TEN DOSAGE OF INSPIRATIONS

An assignment for a saddle stitched, odd book sized documentation of 10 Inspirations for a design student, accompanied with images and body text.

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Designers are heavily attracted by design trends and influence. They are very contented with adopting ready made resources in their design, and even easier to imitate. Creativity is thus somewhat loosing its ground.

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DISCOVERING THE WORK BEHIND THE WORK

Orientation 2012 T-Shirt & Tote Bag Design Contest. LASALLE College of The Arts. The Design should only be limited to 2 colours & the school’s logo must be included. I was awarded a 1st Runner-Up for the contest, unfortunately my design was not chosen to be featured on the T-shirts & goodie bags.

Great art is achieved through hard work and creative ideas shared around us all. This design depicts a large tree, which is never easy to plant. However with elements of rain and sunlight, plus the hard work of a dedicated farmer, it can be achieve. The stained glass effect is inspired by the architecture of Lasalle.

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THE NEW PAPER

This project requires me to re-design an actual and existing article from The New Paper, 1 x double spread + front cover page with masthead.

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Dimensions: 350mm x 265mmProject focus: Re-design “The New Paper” layoutSoftware: Adobe InDesign

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THANK YOU!

www.behance.net/[email protected]

+65 8121 0832