“We’re online. What do we do now?!” Manage your Website easily.

“We’re online. What do we do now?!”

Manage your Website easily.

1. Update content

News Social media updates Employees/teachers Events Menus for services Manufacturer tie-ins

2. Keep re-merchandising Product rotation What’s new Specials “Self-selection” Good/better/best Experience level Brand updates Manufacturer spotlights

3. Create response tools

Surveys Leads

4. Optimize search engine resultsLinks to other sites

Bands Churches Community groups Distributors and manufacturers Events Govt/business organization

Store groups Non competing stores Blogs Parallel product sites

4. Optimize search engine results

o Links to other siteso Keywords within the site o Page optimization

5. Promote in-store

Displays E-newsletter sign-up Fliers Hang tags Manufacturer promotions Signage Staff word of mouth

6. Promote on floor

Train sales staff Put together sales pitch

7. Promote beyond the door

Advertising Brochures

8. Use interactive communications

E-newsletters Social media POS-driven emails/calls

9. Manage online orders well

Set up correspondence in advance Manage them Follow up on cycle Provide expert follow up and advice

10. Monitor usage statistics

Traffic Leads Inquiries Reference in-store Sales

11. Review features and functions

Review quarterly Hosting Coding Database Email Specialties

12. Embrace new Web-based technologies

POS Learning management Tablets Cell phones Mobile wallet Mass texting Apps

13. Maintain task rotation schedule

Prepare a chart of regular tasks. Determine frequency of each. Monitor that tasks were achieved.

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Manage your Website easily!

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