We're not appy, not appy at all!

Tracy Green UK Parliament

@greentrac

We’re not appy, not appy at all!

Tracy GreenUK Parliament

@greentrac

Who am I?

Tracy GreenHead of Online Services UK Parliament

My name is: Tracy Green

I am from: London, UK

I work for: UK Parliament

My role is: Head of Online Services

My passion is: eDemocracy

I used to: manage websites for other large organisations

What’s Parliament doing on mobile?

Picture of parliament

The story so far…

Mobile strategy – where we are

Mobile intranet

ParliQuiz – iPhone App

Order Paper: pilot

Then along came a new request...

I thought I’d better do my research

PM’s dashboard

- The Register, November 2012 http://www.theregister.co.uk/2012/11/08/cameron_ipad_app_that_isnt/

• 11% of traffic to the site is from a mobile, more than 90% is iPAD

• More than 400 Members (two thirds) using an iPAD

• Many requests in the Commons Library for constituency data

The stats

What is an app?

1. Device specific and download2. Websites that respond to different screen sizes3. Hybrids

What kind of app do we want?

Native?

Web?

What did we choose?

Hybrid

My Constituency app

What did we learn?

Take it back to first principles

Hon members in need of application It is hard these days to take so much as a step in Westminster without bumping into an MP brandishing an iPad purchased by thee and me. But not satisfied with milking public funds to buy the swanky hi-tech gadgets, politicians have now commissioned a special application to fool around with between games of Fruit Ninja. The “app” allows them to view information about their constituencies, such as the latest employment rate, population, information about their major businesses etc – although it’s hard to see how any member worth his or her salt would not already have these details at their fingertips. The cost of the project is not yet known, but is likely to run into thousands of pounds. The House’s administration committee, chaired by Tory Sir Alan Haselhurst, will start testing the application at the end of the month. More than 220 MPs have now been issued iPads, at a cost of well over £150,000 to the taxpayer. Amazingly, 22 members have been handed two - and Labour’s Tom Harris has received three. David Cameron managed to blag his official iPad free from Apple – but he is also thought to own a personal one he uses for “chillaxing”. Follow Tim Walker on Twitter https://twitter.com/MandrakeTim

What’s next?

Strategy

“Stand-alone mobile apps will only be considered once the core web service works well on mobile devices, and if specifically agreed with the Cabinet Office”

Government approach

Responsive website?

Apps to meet specific business need

Open data and APIs

And finally...

[email protected]

@greentrac

http://www.linkedin.com/pub/tracy-green/2/175/753

Thank you for listening