Wenhan Lin Portfolio

WENHAN LINIndustrial Design Portfolio

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I wish to pursue the UW MDes degree with concentration in Interaction Design.

DesignProcess

ResearchIdeation

Development

Development

RefinementFinalization

Table of Content

Allsteel Sponsor Project

Shock Doctor Sponsor Project

Brand Semantics-Leica Timer

MUJI Design Competition Project

Other Works

The Next Generation Of OfficeSponsor: Allsteel Inc

BRIEF:

In a study of office productivity it was found that, on average, workers only spend 11 minutes on a specific task before being distracted. It takes approximately 25 minutes to return to the task once away. In order to produce meaningful work, individuals must be able to maintain concentration for a defined period of time. Spaces within the open office environment can facilitate concentrated focus for individuals as well as provide a space where small groups can accomplish uninterrupted work by eliminating distractions, supporting key activities, and accommodating necessary artifacts in the space.

This project will introduce a brand new design concept, which is a new kind of personal workspace that is open to conversation or collaboration, but still retains the privacy at the same time. It also provides an easy way to help people organize their stuff and focus on their work. It is functionality made beautiful.

Project Statement:

Generated Concept:

Concept Sketching:

BELONGINGS

CONCEPTS:

This is a new kind of personal work space. This product is designed in between modular and stationary. It offers a not too open too close space for people to work on. This is customizable to make own mini-office, which deliversing a sense of belongings to people.

CONCEPT:

ONE

ENTIRETY

This product is designed to use in conference room. This product more likely a entirely worksspace than a chaire. It can meet all your needs in conference room. You can have all your belongings with you, and all documents ready to present.

INDICATE

CONCEPT:

This is an indicate light. Press the button once you sit down and starting work on you project. The green light will turn to red light. It indicates people that you are busy, so you will not get distracted. The timer also will indicate how long you been working. So it will reminds you to take a break.

ClientBrief


Project Statement:

Generated Concept:

Concept Sketching:

BELONGINGS

CONCEPTS:


CONCEPT:

ONE

ENTIRETY


INDICATE

CONCEPT:


5

RESEARCH PLANVirtual Collaboration Team #3 Patrick McNeley, Lin Wenhan, Jordan Davis, Christine Tran

1. Technical

Is there any software that would be compatible worldwide?

Will all users be able to maneuver the system with ease?

2. Miscommunication

How do we design to avoid verbal and physical miscommunication due to the situation?

3. Relationships

Is it difficult to bond, create trust, and build a relationship over virtual collaboration?

4. Schedules

How can you schedule virtual meetings with someone of a different time zones, holidays, and

schedules?

5. Cost

With all the expenses of technology, is virtual collaboration the most cost effective solution?

Possible research methodsInterview workers about experiences with collaborative virtual work.

Research problems with existing products in the market.

Contextual observations.

19

CONTEXUAL INQUIRY

COMMUNICATION OBSTACLESPhysical workspace is restricted in that it does not enable workers to see, hear, and communicate with each other. The process of the set up for virtual collaboration is an issue in that time is wasted to allow for anticipated connection issues.

SPACE ORGANIZATIONThings are getting busier, organization is getting tricky, people are more often resorting to web based organization. This physical is changing to virtual.

NEW TECHNOLOGYAdvanced technology continues to assist the office worker in every way.

COLLABORATION/DIFFERENT COLLABORATION AREASCollaborations are mainly taking place in conference rooms. Phones, email, and laptops are also being integrated into these areas as well.

MEETING PREP/COLLABORATION MANAGEMENTResponsibility for organizing meetings and setup is tending to be taken care of by team leads instead of corporate bosses.

TEAM STRUCTUREImportant to built trust and know who they are working with beyond virtual connection.

INTERACTION PREFERENCEIt helps to build a face-to-face connection from the start, then phone calls are adequate.Interaction preference depend on person and type of work..Email, phone, skype, and instant messaging

USER COMMENTS/ISSUESMain issues involve communication problems, time zones, call static, feedback, and dropped calls.Desk ergonomics and organization with multiple office locations: we are in mid transition from old to new, physical to electronic. Our means of working is condensing but the extra space is still there.

SATISFACTIONHaving a workspace that is both open enough to look around and feel free and personal enough to feel secure and work privately.

USER SUGGESTIONSPeople are getting more interested in customization of personal workspace.

Research Conclusion Next Step:

Market research is a key factor to maintain an advantage over compeitors. Market research provides important information to identify and analyze the market needs, market size, and competition. I learned an immense amount of information about Allsteel’s position in the market. The market need is an ever changing entity. There is a need for workers to be able to have an office in any setting they choose.

-Focus on user research-Find out the existing problem in current office environment-Figure out the user needs and wants

Research

BELONGINGS

“I want a stationary and confortable workspace that I could customize by my own”

“I don’t like get distracted in the middle of my work”

“I can not focus on my work lasts longer than 30 min”

“I wish I had more space for myself to customize and organize”

“I want have more control over my workspace”

“Privacy

Walking people, Noise, Climate, Social Media, Phones. Personal stuff, Boring Assignment, Limited Attention, Annoying Environment

Make rules,turn off TV/radio, put unnecessary stuff away when work, make the best surroundings for yourself, Software setting, be consistant

Impersonal, Need more storage space, Too crowd, feel unsecure to leave stuff on table, too boring to have the same space every day, coffe spilt, cable management

Contexual Inquiry:

Distracted By:

Expected Factor:

Eddie

Project Statement:

To focus: Issues:

Age:28Status: SingleLocation: CaliforniaEddie is working at a brand consulting company at California. He usually go work out after work 4 days a week. So he always carry his gym pack with him to work. This job requires he talks to co-workers or collaborate a lot. But he would like have some privacy when he is working alone. But even without disctraction, he still can not focus on his work for more than 30 min.


Impersonal

Distraction

Unorganized

Privacy

Free From distractionCustomizeModularStationary

Wenhan Lin BELONGINGS

1 2

Exploded View:

Orthographic View:

4

5

3

Free From Distraction Trend

One thing at a time

Chair is not inlcuded in my design

This personal workspace prevents users from being interrupted by others. People are able to see when the user is busy because of the transparent module design.

My research shows that users are more focused if they are able to set aside unecessary items. The shape of this desk enable users to organize their surface to focus.

An aspect of modern architecture closely linked to design intent is transparency. I want bring this trend to the future workspace.

A personal workspace should be well organized

This system provides shelving and hooks for ideal organization.

BELONGINGS is a customizable system that also improves productivity. Users can customize their wall space. They can post notes, schedules and numerous important items. Anything is within reach.

Well-Organzied

Easily Customized

Wenhan Lin

RESEARCH POSTER SOLUTION POSTER

Final Presentation Poster To Clients

BELONGINGS






“Privacy




Contexual Inquiry:

Distracted By:

Expected Factor:

Eddie

Project Statement:

To focus: Issues:



Impersonal

Distraction

Unorganized

Privacy



1 2

Exploded View:

Orthographic View:

4

5

3


One thing at a time








Well-Organzied

Easily Customized

Wenhan Lin



24

QUESTIONARE

EDDIEAge: 28Status: SingleLocation: California

Eddie is working at a brand consulting company at California. He usually go work out after work 4 days a week. So he always carry his gym pack with him to work. This job requires he talks to his co-workers or collaborate a lot. But he would like to have some privacy when he is working alone. But even withought disctraction, he still can not focus on his work more than 30 min.

Personal Focus Organize

Persona/

User Inquiry

According to my research, privacy is user’s first concern. While, I believe that people felt they are not in private situation even they were is mainly because of psychological issue. So my goal is to fix this problem, help user to focus on their work and also provide a simple way for users to organize their space.

GOAL!

ONE Chair

INDICATE

BELONGINGS

BELONGINGSGenerated Concept

Action Map: BELONGINGS

CONCEPTS:


INDICATE

CONCEPT:


CONCEPT:

ONE

ENTIRETY


Generating Ideas...Among those more than hundreds sketches, I pick and

one is “Indicate“.

7



CONCEPTS:


INDICATE

CONCEPT:


CONCEPT:

ONE

ENTIRETY




7



CONCEPTS:


INDICATE

CONCEPT:


CONCEPT:

ONE

ENTIRETY




7

This is a new kind of personal work space. This product is designed in between modular and stationary. It offers a not

too open too close space for people to work on. This is customizable to make

own mini-office, which delivers a sense of belongings to people.

This product is designed to use in conference room. This product more likely a entirely worksspace than a chair. It can meets all your needs in conference room. You can have all your belongings with you, and all

documents ready to present.

This project will introduce a brand new design concept, which is a new kind of personal workspace that is open

to conversation or collaboration, but still retains the privacy at the same time. It also provides an easy way to help people organize their stuff and focus on their work.

It is functionality made beautiful.

1.Personal2.Free From Distraction3. Easy to organize

This is an indicate light. Press the button once you sit down and starting work on you project. The green light will turn to red light. It indicates people that you are busy, so you

will not get distracted. The timer also will indicate how long you been working. So it will

reminds you to take a break.

CONCEPT

FOCUS

BELONGINGS






“Privacy




Contexual Inquiry:

Distracted By:

Expected Factor:

Eddie

Project Statement:

To focus: Issues:



Impersonal

Distraction

Unorganized

Privacy



1 2

Exploded View:

Orthographic View:

4

5

3


One thing at a time








Well-Organzied

Easily Customized

Wenhan Lin



Organize

BELONGINGS-----------

Mini Personal Office

Work In The Place You Belong

Free From DistractionEasy To focus

Well Organize PersonalizeUsually the coat or backpack always are the stuff

people do not know where to put. In my design, there are three hooks underneath the shelf, user could hang

their coat and keychain on the hook.

A personal workspace should be well organized to work efficiently.

This system provides shelving and hooks forideal organization.

My research shows that users are more focused if they are able to set aside unecessary items. The shape of this desk enable users to organize their

surface to focus.

This personal workspace prevents users from being interrupted by others.

People are able to see when the user is busy because of the transparent module design.

My research shows that users are more focused if they are able to set aside unecessary items.

The shape of this desk enable users to organize their surface to focus. This personal workspace prevents users from being

interrupted by others.People are able to see when the user is busy because

of the transparent module design.

BELONGINGS

Everything should be organized.

14

BELONGINGS


14



Usually the coat or backpack always are the stuff people do not know where to put. In my design, t`here are three hooks underneath the shelf, user could hang ther coar and keychain on the hook.

1 3

42

BELONGINGS


14

BELONGINGS


14



Usually the coat or backpack always are the stuff people do not know where to put. In my design, t`here are three hooks underneath the shelf, user could hang ther coar and keychain on the hook.

ClientBrief

BRIEF:

Shock Doctor would like to present a new merchandising concept at retail to support the launch of two new lines SVR Compression and Ice Therapy. These two lines combined with our traditional PST line and insoles comprise the new marketing concept “the recovery center”. The objective and final deliverable of this project are to deliver a complete merchandising center that can be presented to our retail partners for placement into their stores beginning spring 2015. Every aspect of this concept should be considered from items in each line, their packaging, how each line relates to each other, to the “centers” branding and name, what does a merchandising “recovery center” look like, and how is the concept communicated to the consumer in store i.e., signage, video etc. What will make this center stand out and how will the consumers shop the center?

First Step

First Step

To present a new merchadising concept that brings customers fresh shopping experiences by creating a story while designing packaging and fixture display, to help Shock Doctor to stand out their unique brand culture.

From my perspective, shopping is a journey of experience products and the story behind.In order to bring customers a whole different shopping experiences. There is something I need to do before start more specific research.First of all, It is very important to figure out who is the target customer groups.Moreover, i also believe that it is very important to mapping out customers shopping proccess. So it could helps me to know what is desired goal for each steps.

Project Statement:

Before Research:

Target customer group

Stages Deciding Shopping Reviewing

Goals !! Gain more new customers while keep new customers.

Create great shopping experience make nice impression experience and recommended to others.

Motivation

Ask for advicesRead reviews online

Made decisionGo to retail store

Arrived at storeGo to recovery section

Browsing

Try

Compare

Look at instructions

Check Out

Leave the store

Take home

Put on to practice

Wear it for game

Shop Online

want to buy

Teenage’s Parents High school student High School Team Coach

SWOTANALYSIS

S

O

W

T

- Trusted quality.

- Wide range of choices.

- Good market share in high school

- Lasting longer than other brands.

- Wide range of colors and customizable

-Clever message

-Story telling

-Consistency

-General design aesthetics

-Be more creativity

-Not strong brand image

-Not consistency

-Not well-known as other top brand

-Not a big marketing other than high school

-Did not emphasize pro ”good quality”

-Lots competitive brands.

-Other brands have solid image.

-Other brands creativity

-Other brands better fixture design.

Competitor Analysis

Research

What makes customers decided to buy a product?

Emotion

80%Logic

20%

According to my research, I also found out that successful fixture design always tells customer a story behind the product line. Beside this, keep the fixture display fresh is also very important to effect customer’s emotion.To tell a story successfully, there are three main elements:-Lighting-Color-Imagine.

Lighting

Color Imagine

Also, during my research I figured the best level for fixture display. The best store level is slightly below eyes or .

8.2%

26%

29.3%

41.3%

Story Telling

Clear Message

Lighting

Be Creative

Organized

Visualize

Consistency

Focus point

Keep it freshSuccess Point

Competitor Analysis

Stand Out Features

PACKAGING

GOAL!

FIXTUREEmotion

More Interact Technology

ConsistencyColor coding

In-store Experience

Relaxing

Materials:

SVR Compression PST Compression Insoles Ice Recovery

Inspiration:

Recovery center is about “Threapy”, “Wellness” and “Recover”. These key words reminds of beach, SPA. So I want to create a relaxing atmosphere by story telling. This would helps Shock Doctor to enhance their culture, and stand out among competitors.

Colors:

Ideation

Problem:-Too much focused on emotion part.-Need to consider different size of Shock Doctor Products.-Package might can not support the actual products.-Should let customer to touch the materials.-The whole fixture display design is heavy

THE BENEFITS OF COMPRESSION

The Story:

Four Product lines:

In order to differentiate four product line but keep the consistency at same time, I decided only change the color that used for each packaging. According to my research regarding color psychology, red presents corporate, exctiment, etc. The whole packaging design also fits my fixture design language as well.

Shock Doctor’s engineered compression products provide benefits during and after athletic activity. Compared to standard baselayer compression, SVR provides a high-er level of compression to support muscles and help remove waste so muscles are less sore and recover faster

During activity: SVR Compression helps athletes perform their best by providing support for hard work-ing musclesProvides support to minimize muscle vibrationReduces muscle fatigue and sorenessVentilation helps muscles perform their best without overheating

Post activity: SVR Compression helps athletes recover faster so they are less sore the next dayEnhances circulation to increase oxygen to musclesHelps muscles expel lactic acidReduces soreness and speeds recovery

Exposed product allows user to touch the materials.

Magnet to open or close

Tech informations and features.

Main features printed on the top plastic sheet

Use the graph tell where the products should be used

Color to differetiate product line

SVR COMPRESSION

PST COMPRESSION

INSOLES

ICE RECOVERY

Final Design

THE STORY:

Recovery Center

According to my research and competitor analysis, I found out that storytelling is one of most important factors leading competitor’s fixture successful, while Shock Doctor currently doesn’t have. So throughout this fixture design part, I integrated story telling into the fixture design. The “Recovery Center” is about therapy, recovery, and wellness. Inspired by therapy and SPA room, I want to bring Shock Doctor customers the relaxing feeling. In order to do that, I used imagines, colors, and lighting to achieve the goal of story telling.

Beside this, I also integrated tablets into the fixture display. My intention is help customers to find which specific product among all the choices is the best one for them. I designed App prototype of the tablets. It also can helps customers to compare the feature and price between products. I believe that by using the App, Shock Doctor customer can get to know their products much further.

Moreover, I believed that good indoor experience could also effect customers purchase decision a lot, especially for the sport equipment product.

Lighting/Story Telling

Integrated Tablet

Indoor Experience

App PrototypeKey Features

REST

The first 24-48 hours after the imjury is considered a critical treatment period

and activities need to be

ICE RECOVERYCOMPRESSION

ICE

The first 48 hours after the injury, ice pack and elevate the injured area, 15 minutes

at a time every 3-4 hours in order to reduce swelling and pain.

ELEVATE

Make sure to keep the injured joint or muscle higher than your heart as often as possible.

COMPRESSION

Use compression to help reduce swelling when elevating the injured joint or muscle. The compression wrap should be snug but

so tight that it cuts off circulation.

Welcome Page

First Page

Browse Health Center

Compare

Done!

Choose Desired Body Part

Choose Goal

App Prototype

Leica Kitchen TimerOBJECTIVEBrand Semantics is defined as the study of meaning in communication. You will design a kitchenware product. In the context of product design, it refers to the use of form and other visual cues to communicate. Your message can be about function, operation, safety, emotion, or brand. In this project, we will be emphasizing the brand semantics of products, or how a brand’s core values and characteristics can be preserved in the shape and treatment within a platform of products.

BrandSemantics

Mood Board

Material Research

1

2

3

Vintage

Metal

Elegant

Means best German Engineering and a special culture of the picture. Our eyes have the greatest influence over how we perceive and understand our world. Leica has a long history of focusing on perception and has developed innovative instruments that afford a unique seeing experience.In this way, Leica helps transform vision into personal creative fulfilment, in many cases nurturing a fervent passion for expression that spans the decades.Leica stands for visual enjoyment and lasting value. Our approach and Leica’s unique technical expertise make our optical instruments ideal companions offering the highest possible reliability and durability.

Passion and perfection for creating better imagines.

Metal used in most body of the camera. Brass top deck and base plate;Black chrome finish;synthetic leather covering.gines.

A Bit About Leica

Sketches

Beautiful Your Cooking Experience

Show the remaining time

Twist the circle to set time

Turn On/ Off

MUJI Design CompetitionLong Lasting Design for Living

MUJI is looking for designs suited to a modern lifestyle that incorporate the wisdom of past traditions, with a view of longevity where such designs will exist for the next 10, 50, even 100 years.

Pull-OutPower Strip

コンセプト説明 / Concept Explanation

With the blooming of technology development, we have more and more technical devices need to charge so that we can use. So we need more plug-in and power strips than before. While sometimes it won’t fit if the two plug in are too close. Some wider power strip is too big which makes space crowd. So the intention of power strip I designed is to solve these two issues.The power strip I designed is very similliar with power strip we can see in market. While this power strip could actually pull out. In this way, not only we can fit all the devices we need to charge in the power strip, but also could hang on the hooker to save space.

SMALL ACT /

BIG IMPACT

OBJECTIVE --This is my personal project. The intention of this project is to solve problem that some people having difficult to go bathroom or just check time without bump into wall, or get distracted by phone messages.It also could be used to running oustide in the dark environment. Moreover, this is highly aesthetic pleasing wrsitband.

Lightband

The simple way to sleep better.

The easiest way to bright things when you wake up.Easy to know the time without distracted by phone messages.

Use paperwhite ink screen to protect eyesNotify drivers when you running in the dark

Make you looks cooler

OBJECTIVE --You will design and construct devices for cracking all types of nuts. Your products must be fully functional and aesthetically appropriate for their context of use. You will be required to develop and present a strong rationale for your form development and approach to this project.

Nut Cracker

Client:Shanghai GAHO Architecture Design Firm

Client:Elsa Salon.

BrandingIdentity

Client:Elsa Salon.

Sponsor: ASSA ABLOYProject Brief:This project is sponsored by ASSA ABLOY Inc. The ASSA ABLOY Group is a Swedish lock manufacturer, and is the world’s largest lock manufacturer by sales volume. They want to open a new way for their customers to design their own handles online.

Brief pathflow:

Start a Project Join in Family Request Quote

Choose Model Customization Confirmation

Wenhan Lin Portfolio

Documents

brand new design concept

generated concept

concept sketching

uninterrupted work

meaningful work

new kind of personal

close space

oneentiretythis product