Well-executed tiki drinks increase bar profits by adding experience value to the consumer and justifying higher prices. About Tiki • Attention grabbing glassware increases purchase frequency. • Consumers are willing to pay higher prices for drinks that add Instagrammable value. • Tiki drinks made with Rye combine the popularity of tiki with the thirst for Rye whiskey. • Having a large resurgence in popularity, often attributed to the Mad Men effect. • Originally popular across the US in the 1940’s & 50’s. • A whole host of tiki bars have been opening at a rapid rate across the US. • Three Dots and a Dash, a Tiki-theme bar, “won Tales of the Cocktail’s “2014 Best New American Cocktail Bar.”
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Well-executed tiki drinks increase bar pro˜ts by adding experience … · 2017. 10. 3. · Well-executed tiki drinks increase bar pro˜ts by adding experience value to the consumer
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Well-executed tiki drinks increase bar pro�ts by adding experience value to the consumer and justifying higher prices.