Welcome!. Welcome to Warren County Extension Value Added Mini- Workshop Putting more money in your pocket! Presented by Sean Scanlon.

Welcome!

Welcome to Warren County Extension Value Added Mini-WorkshopPutting more money in your pocket!

Presented by Sean Scanlon

Workshop Objectives

Differentiate value added using examples for beef cattle

Distinguish between value added and commodity based production

Develop two options to add value based upon your resource base

Why add value?

From producers point of view:

Support a 2nd generation or new generation on farm

Buffer weather and price risks

Better utilization of people, land, other resources

Income stream diversification

From the consumers point of view:

Wholesome perception

Safe food product

Tie to the food and people who produced it!

What does more money in my pocket look like?

In 2007 PA ranked #3 for dollar value of direct sales to consumers by USDA NASS Census of Agriculture.

Farmers share of the consumer dollar has been cut in half since 1950! From 40% to 20% or less!

More money in your pocket looks like a bigger slice of the 80% that processors capture.

It looks like $2/.lb instead of a $1 by simply adding value and doubling our share of the consumer dollar!

Agriculture Entrepreneurs Adding Value

Where do we start exploring value added opportunities?

Penn State Extension Service

Trail blazers

Model operators

Friends/Relatives

Publications, Internet

Major market target audiences:

Maple syrup

Cider/Prod.

Meat Eggs/Chick.

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2

4

6

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12

14

No. of Producers

No. of Producers

Value added consumer driven opportunities – Show me the

money! Sell beef, bison, pork, chicken, lamb, goat, etc. by the

quarter, half, or whole carcass.

Beef at $3 a pound sold to neighbors is double the money in stockyard average and total dollars generated!

Where else can you add value that doubles your money?

Hang and dry ageing beef more than doubles the money from direct marketing your beef. That’s $6 or more than what you might get on a good day at the stockyard!

Market as grass-fed beef to appeal to health conscious

Community Resource People

Extension specialist

Local producer, chef, farmers market owner, butcher.

Podcast, Skype, Adobe Connect, etc.

…Build the network!

Did we hit the target? Objectives:

Differentiate value added using examples for beef cattle

Distinguish between value added and commodity based production

Develop two options to add value based upon your resource base

Workshop Evaluation

Learner Satisfaction Survey

Preferred follow up via email, snail mail, twitter, fb, face-to-face

Door Prizes! White Elephant!