Welcome to the social future . The Social Media Experience Source: Socialnomics.netSocialnomics.net .

Welcome to the social future

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The Social Media Experience

Source: Socialnomics.net

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Business becomes personal

Baby Boomers Gen X Gen Y

7 hrs/day on PC 7.8 hrs/day on PC 8.5 hrs/day on PC

1.1 hrs/day Blackberry/iPhone

1.7 hrs/day Blackberry/iPhone

4 hrs/day Blackberry/iPhone

24% befriend clients on SM networks

44% befriend clients on SM networks

47% befriend clients on SM networks

14% network on SM sites from workplace

39% network on SM sites from workplace

62% network on SM sites from workplace

Source: LexisNexis Technology Gap Survey 2009

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What are your business objectives?

Getting recognizedGenerating interest from potential

investorsGeneration Demand

Brand AwarenessThought Leadership

Customer Loyaltywww.buzzi.co.il

Matching business goals with social media tools

Twitter – Demand generation, customer loyalty

FaceBook – Brand awareness, demand generation, customer loyalty

LinkedIn – Brand awareness, demand generation

YouTube – Thought leadership, brand awareness

Blogging – Thought leadership, brand awareness

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Successful Blogging (1)Squarespace: Online management software company, based in downtown Manhattan. Est. 2004-last year received a USD 38.5 million investment led by Index Ventures and Accel Partners. “When designing your corporate blog, focus on the most useful information and make it the center of your design idea. Your blog will be easier to navigate and the most instrumental content will be highlighted.”

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Successful Blogging (2)Playstation: Getting ideas from fans and users“PlayStation’s blog, where users can submit and vote on ideas for improving PlayStation’s products. The most popular idea on the site proposes the ability to talk to friends via the PS3 Bluetooth Headset even if they are playing other games; the idea has received over 25,000 votes. This is of serious value to PlayStation and its fans”.

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Engaging TwitterBreakingPoint: Cyber security company, based in Texas.

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BreakingPoint strategy• Problem: They are a startup with limited funds and a target audience of security

and quality assurance professionals in R&D laboratories who hate marketing.• Solution: A social media strategy that would create strong relationships with hard‐

to find prospects and turn them into leads. BreakingPoint took a multi-pronged ‐approach that included:

• Starting a blog• Scanning social media for relevant conversations to follow• Using Twitter to share info, post fun stuff and conduct informal polls• Creating a LinkedIn group that focused on the industry, not the company• Tweaking their press releases by adding links to their website and distributing

them more frequently• Promoting their social media channels on their website and in e-signatures• Measuring everything• Result: After six months, leads from the Web shot up to 55 percent of all leads

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Influential Online VideosSolarWinds: IT management software company, based in Austin.Uploads to date: 171. Upload views: +500K. Most popular video: “Network Management” with 42,102 viewsIn Q2 2009, completed its initial public offering of $100–139 million. In 2010, recognized as a "Hot Texas Company" by Lead411.

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Popular FaceBook presenceHubSpot: Online marketing and web-analytics software company, based in Massachusetts. Provides content that makes people comment. Has regular features, like a question of the week, to increase engagement.500 new customers in the last 3 months; Over 4.5 million leads generated by customers using HubSpot since its founding in 2006 ; Almost 100 new HubSpot employees in 2010, plus a radical new strategy to recruit top talent

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Excellent LinkedIn profilesGuy Kawasaki: Silicon Valley venture capitalist, and currently Managing Director of Garage Technology Ventures.LinkedIn profile is complete, constantly updated and linked.

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Constructing a social media strategyPoints to consider

• What are your goals?• Why social media?• Use correct Social media tools to accommodate your business goals• How to encourage presence?• Maintain presence?• Resources – in-house, consultancy or PR agency?• Integration of social media plan into overall media presence• Measuring success• Ready to let go?

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Getting social!• Be open and honest• Be patient – even Rome wasn’t built in one day (or year)• Create useful content, not sales pitches• Use simple, brief language• Consistency is a must• React and create reaction• Engage in “social pools” that are of interest to your business• Do not be afraid of negative remarks coming your way - learn how to deal

with them• Facts can be boring – your opinion is not• Got a good sense of humor? Use it!• Let go!

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When we asked the experts…

“What would you say to an entrepreneur who says “I’ll develop the best product, with the leading technology and let it market itself”?

Guy answered: "Don't quit your day job. Do believe in the tooth fairy too? Funny, you

don't look like a goy."

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When we asked the experts…Q: “Companies are still reluctant to utilizing Facebook/SM for B2B activity. Many of them

question the added value to revenue. What would your advice be?”

Brian answered: “ We need to first research where desirable individuals are interacting and who it is that influences them. Then we work backwards from

there. In many B2B cases, I've found that Facebook is not where resources should focus, instead blogs, LinkedIn, and discussion groups have proved more productive

and lucrative. Everything begins with gathering intelligence”.

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Our expertisewww.buzzinews.net

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Contact info

[email protected]

+972-9-745-7833

054-636-6060

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