Welcome to the Microconsole Generation

Welcome To The Microconsole Generation

Tuesday, July 30, 13

2015: Meet Angela

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Angela Loves To Play GamesTuesday, July 30, 13

She Plays Them EverywhereTuesday, July 30, 13

Tries Many, Pays For A FewTuesday, July 30, 13

When Angela

Finds A Great

Game, She’s

Hooked

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But Her Problem Is...

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Some Games Aren’t Comfortable to Play

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Sometimes She Wants To Play With Friends

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Sometimes She Wants A Different Kind Of Play

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But She Doesn’t Want One Of These

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Or To Have To Master This

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Or Buy These

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She Wants Gaming That Suits Her Life

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Not To Join A CultTuesday, July 30, 13

Then She Hears About Microconsoles

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There Are Lots Of OptionsTuesday, July 30, 13

They All Run The Same GamesTuesday, July 30, 13

They’re Inexpensive

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Just Like Her Other Devices

The Games Are Free to Play

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So She Buys One

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She And 100m Like Her

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The Games Industry Is

Puzzled

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Why Would People Buy

Weak Devices?

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Why Would Controllers

Get Dumber?Tuesday, July 30, 13

Why Would Games

Devolve?

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It’s About Evolution

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One We’ve Seen Before

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Several TimesTuesday, July 30, 13

It’s The Story Of

How...

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The Future Is Compact

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The Future

Is Neat

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The Future Suits PeopleTuesday, July 30, 13

The Future Is Shared

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The Future Is Flexibly PricedTuesday, July 30, 13

The Future Is Playful

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Lots Of People Like To Game

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How Many? This Many...

0" 50" 100" 150" 200" 250" 300"

iPads"Sold"

iPad"Minis"Sold"

iPhones"Sold"

iPod"Touch"

Facebook"Gamers"

Android"Tablets"(inc"Kindles)"

Xbox"360s"Sold"

PlayStaEon"3s"Sold"

Wiis"Sold"

How$Many$

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But Not This So Much

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They Don’t Want This Experience

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They Prefer This

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So These Do Not Solve Their ProblemsTuesday, July 30, 13

These MightTuesday, July 30, 13

There Are Skeptics

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Often With “Real Gamer” Expectations

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Especially The Fidelity

Fallacy

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Of Course There Are Issues

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It’s Still Being Figured OutTuesday, July 30, 13

In 2013, My Story Is FictionTuesday, July 30, 13

Even

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It May Not Fit Our Mental Model

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But Angela Won’t Care About That

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She Just Loves To Play GamesTuesday, July 30, 13

Welcome To The Microconsole Generation

Tuesday, July 30, 13