Welcome to
Jan 12, 2016
Welcometo
The future of Promotional Ordering has arrived!
How to MarketBundleBuy
BundleBuy Marketing 101:
1. Know your product
2. Identify your target market
3. Craft your message
4. Deliver Message / Promote your Bundle
1. Know your product
Bundle Buy is a powerful tool that allows you to participate in a unique buying program that bundles orders and creates substantial savings.
•Collective Buying Power = Higher Quantities ordered = Lower Prices
• Increase buying power – Stretch budgets
• Aggregated Purchasing = Bundled Savings!
2. Identify your Target Market
Example 1 - Single Clients * Offer 1 product to multiple buyers so buyers can
piggyback others orders
* Target Market is client with Multiple Buyersexamples - Starbucks Regional Managers - Verizon Wireless - Allstate Insurance
Example 2 - All Clients
* Offer product promotions to all clients where they can be part of a collective buying effort which results in substantial savings
• Target market is Existing Clients• Prompt more sales• Penetrate client deeper
• Target Market is Potential New Clients• Another reason / value add• Separate you from competition
2. Identify your Target Market, cont.
3. Craft your Message
Example 1 - Single Clients
The message is:
• Product
•Collective Buying Power •Higher Quantities ordered = Lower prices
•Aggregated Purchasing = Bundled Savings!
3. Craft your Message, cont.
Example 2: All Clients –
•Product
•Collective Buying Power •Higher Quantities ordered = Lower Prices
• Increase buying power – stretch budgets
• Aggregated Purchasing = Bundled Savings!
• Place orders privately. Other buyers cannot see who else is ordering a bundled promotion.
• E-Mail Blasting •Company Store E-Mail Marketing, •Constant Contact, etc.•Outlook
• Mailers
• Trade Shows
• Contests
• Calling
3. Deliver the Message / Promote the Bundle
One Provider…for ALL your Company Store Needs!(better yet, use an image like #4839396 to display “confidence”)
Knowing how to Market your product isEssential to any Sales success
Questions?
Sign up for BundleBuy and discover the future of Promotional Ordering!
For more information, contact BrightStores at 303-800-1546 x1