WELCOME TO THE API Economy Presented by Ross Mason Founder, MuleSoft #MuleSoftWebinar
Welcome to the API Economy: Developing Your API Strategy
May 11, 2015
View the recording of this webinar: http://www.mulesoft.com/webinars/esb/welcome-api-economy
Learn more about our Anypoint Platform for APIs: https://www.mulesoft.com/platform/api
Gartner predicts 75% of Fortune 500 enterprises will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.
Questions discussed:
What has changed with APIs?
What is the API economy and how did we get here?
How are APIs transforming enterprises?
What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
Learn more about our Anypoint Platform for APIs: https://www.mulesoft.com/platform/api
Gartner predicts 75% of Fortune 500 enterprises will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.
Questions discussed:
What has changed with APIs?
What is the API economy and how did we get here?
How are APIs transforming enterprises?
What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
Welcome message from author
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Transcript
WELCOME TO THE
API Economy
Presented by Ross Mason Founder, MuleSoft
#MuleSoftWebinar
2
Background Driving Forces Todays Concerns
Planning for the Future
1 2 3 4
Today's Agenda
2
Background Driving Forces Todays Concerns
Planning for the Future
1 2 3 4
Setting the Stage !To understand how APIs have transferred our economy today, let's look at another influential economic age: The Industrial Revolution
"The Industrial Revolution
marks a major turning point in history. Almost every aspect of
daily life was influenced in some way."
How Does a Revolution Start?
The right mix of !
Demand Resources Innovation Adaptation
8DEMANDgreater population and free trade
All contents Copyright © 2013, MuleSoft Inc.9
RESOURCES: COAL
Innovation & Invention
11
ADAPTATION: STEAM POWER
Then !Industrial Revolution Started the Industrial Age !Second Industrial Revolution Brought even bigger advancements !First Digital Revolution World Wide Web !!
Now !Do we have the right ingredients for the !!!
Second Digital Revolution ?!Demand Resources Innovation Adaptation
2
Background Driving Forces Todays Concerns
Planning for the Future
1 2 3 4
DEMAND
2.8
5
!
billion people connected to the Internet
!
billion people connected to the Web
Now
!!!!
Near Future
!!!
DEMAND Changing Consumer Expectations
17
5739603049595020145069403417718894021496950201450690214903417718894014903837456102093847562889302745991853953294951835309557396030495950201082616405057373859929202939200248488481515151548495950294021496950201455991853953297373859929202939200248014506383745610203736166478669301120939384857635555616617493937274645603838850092950102874757839201002984857324783109432198478571359132690138461283456317539841309657469854879305938458263745235476174093592345783465746783457348658706708938657846717994504587439061523738940598457362516617493937274632478310943283838850092950102874757839201002984869854879305938458263745233846128345631717493937274632478310943248495950294021496950201457396030495950201874757839201002984857324782516617493937483134719414848259093875281524637895306478795846362537943428761309657469854879301894325637480586438271671824382593064759382780490234872437423672431025879537484950465359248764857349640390785465237389405984573625166148259093875281524467179945045874373247825166174939370189432563413847110944884732672378295089487234786320580437097589627542893740925896275428937409233859826394678234516772537647235472345237493576784375301002984869854879305938458589627542893740923393727464560383885009295010287470029848573247825166174939374831344671799450458744467179945045874373247825166478251661749393701894325093938485763555561661749393727464174939370189839201002984857324781874647586907038646539045
RESOURCE OF SECOND DIGITAL REVOLUTION
DATA
All contents Copyright © 2013, MuleSoft Inc.18
How much data is created every minute SOURCE: DOMO
Source: IDC, The Digital Universe in 2020, December 2012
Data volume will grow 50 fold over 15 years
Actionable on the same trajectory
THE INNOVATION ENABLING THE DIGITAL REVOLUTION IS THE WEB AS A PLATFORM
A place that people interact
with through information
THE SHIFT
A platform to engage business
directly and indirectly
23Innovation: the Web is a platform
Innovation
Publish a website and reach a subset of users on the Web. Goal is to capture.001% of the audience to your website
THINK ABOUT IT. !
!
!
This is not an efficient model when there is a market of 2.8 BILLION people
THIS IS WHERE APIs FIT IN
Innovation & Adaption
27
1. Give the same functionality to third parties.
2. Means that third parties can build apps around data you provide
3. Mobile applications can use your API to create a better user experience
THE ADAPTATIONS ARE CREATED BY COMPANIES…AND EVERYONE ELSE
Source: Fast Company, The Most Innovative Companies of 2013
Examples of Good Adaptations on the Web
NIKE FuleBand
AMAZON Web Services
SQUARE
More Examples
Source: Fast Company, The Most Innovative Companies of 2013
WHY DO BIG BRANDS INVEST IN INNOVATION?
1
2
3
Their old business models are eroding
Their customer demands are changing
They are under pressure to move quickly
APIs Enable New Innovations To Meet Demand
NIKE uses device technology and the cloud to innovations such as FuelBand
SQUARE adapts traditional payments into the mobile world
FORD creates new consumer experiences by connecting the cars to services in the cloud
NBA created digital products offering mobile and web content delivery and data services
CUSTOMERS ARE RESPONDING
Of mobile users have used mobile banking in the past 12 months
x2
25%
>$8 billion
21%
Mobile purchases in 2012
consumers engage in online shopping only via mobile
Mobile travel booking revenue in the US in 2013
Source: DC Financial Insights, 2012
Source: PhoCusWright January 2012
Source: Prosper Mobile Insights, 2012
Source: Federal reserve study 2012
Consumer Response
WELCOME TO THE API ECONOMY
APIs are new business channels to engage with partners and customers
The API Economy is the global sum of digital
transactions between multiple parties
=
2
Background Driving Forces Todays Concerns
Planning for the Future
1 2 3 4
All contents Copyright © 2013, MuleSoft Inc. Twitter: @mulesoft @rossmason38
What turns a sleepy rural town into this?
Demand + Resources + Innovation + Adaptation + Study Tours
Sparking a Revolution Then
Demand + Resources + Innovation + Adaptation + Entrepreneurs
Sparking a Revolution Now
To be part of the API economy, you also have to publish an API
13,000
Open APIs are the tip of the iceberg
All contents Copyright © 2013, MuleSoft Inc. Twitter: @mulesoft @rossmason
13,000
1,000,000s of APIs and services
in the enterprise
43
Source: Forrester, Establish your API design, June 2013
What Kinds of APIs are in the New Enterprise
The New Enterprise
The New Enterprise highly fragmented - APIs help connect it
API models in the New Enterprise
46
Internal APIs
B2B APIs
Open web APIs
Product APIs
API models in the Enterprise
47
Internal APIs
B2B APIs
Open web APIs
Product APIsNew Business & Innovation Channels
WHERE YOU COME IN!
MuleSoft helps power the API Economy
48
Anypoint Integration PlatformMule Studio
Insight
MuleESB
CloudHub
Anypoint API Manager
Anypoint Service Registry
Enterprise Manager
APIkit APIhub
2
Background Driving Forces Todays Concerns
Planning for the Future
1 2 3 4
50
API Strategy Starting Point
Strengths Weaknesses
Opportunities Threats
• Do you have unique data or can you glean useful insights or trends from the data specific to you? !
• Do you functionality that you have invested significant IP that is hard to copy?
• Have you already invested in building APIs? Do you have the right culture and skills? !
• Do you have a captive audience or will you need to build from scratch?
• Can you identify new markets for your data or functionality?
• Can you team up with other suppliers for more value or reach a new audience?
• How much of your existing skills can you leverage to gain advantage?
• How easy it to mimic your API? • How well do you understand
your audience and the business models they will bear?
• Are you building your API as a product?
BY 2016 THE US GOVERNMENT WILL MAKE ALL PUBLIC DATA MACHINE READABLE
Source: White House Open Data Initiative, January 2013
BY 2015 THE UK GOVERNMENT WILL MAKE THEIR TOP 25 SERVICES AVAILABLE
THROUGH APIS
Source: Government Digital Services, 2011
Parting Thoughts
DEMAND The Second Digital Revolution is happening. Don't sit on the fence
RESOURCES
INNOVATION
ADAPTION
Your data and services, but your current business models may not be viable in 3 years
Your API strategy will open up new opportunities to trade with customers and partners
This is enterprise Darwinism - The New Enterprise creates differentiated services to compete in the API Economy
Thanks for your attention!
#MuleSoftWebinar
@rossmason
@MuleSoft
Watch the Full Webinar! http://www.mulesoft.com/webinars/api/welcome-api-economy !Learn How to Manage Your APIs https://www.mulesoft.com/platform/api
https://www.linkedin.com/in/rossjmason
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