Welcome to the 16 th HPA Tech Retreat

Mark Schubin, HPA Technology Retreat, 2010 February 17Mark Schubin, HPA Technology Retreat, 2010 February 17 11

WelcomeWelcome toto thethe 1616thth HPAHPA TechTech

RetreatRetreat Thanks to all sponsors, speakers, & especiallyThanks to all sponsors, speakers, & especially

Eileen KramerEileen Kramer – without whom I shudder to think– without whom I shudder to think

John “no problem” LuffJohn “no problem” Luff – Dictator of Demos – Dictator of Demos

HPA Board, TR Committee, StaffHPA Board, TR Committee, Staff Supersession team led by Jerry PierceSupersession team led by Jerry Pierce Moderators: Jerry Whitaker, Debra Moderators: Jerry Whitaker, Debra

Kaufman, Steve Cohen, Matthew Kaufman, Steve Cohen, Matthew Goldman, Peter Fannon, Charles Goldman, Peter Fannon, Charles Poynton, John Footen, Leon Silverman, Poynton, John Footen, Leon Silverman, Howard Lukk, Patrick WaddellHoward Lukk, Patrick Waddell

Peter PutmanPeter Putman


1717th-th-Annual HPA Tech RetreatAnnual HPA Tech Retreat Tuesday, February 15 through Tuesday, February 15 through Friday, February 18, 2011Friday, February 18, 2011 Here: Rancho Las Palmas Resort & Here: Rancho Las Palmas Resort &

SpaSpa Submit proposals as soon as you’d Submit proposals as soon as you’d

like (deadline will be in October):like (deadline will be in October): [email protected]@earthlink.net if you don’t get a response, I probably if you don’t get a response, I probably

haven’t received your proposalhaven’t received your proposal

Mark Your Mark Your Calendars!Calendars!


The BasicsThe Basics The schedule The schedule rulesrules – Verizon Wireless time – Verizon Wireless time Power available in most rows, Wi-Fi in the roomPower available in most rows, Wi-Fi in the room Demo Rooms are open until 7:30 pm today, Demo Rooms are open until 7:30 pm today,

tomorrow 8:30 am to 4 pmtomorrow 8:30 am to 4 pm other times by mutual agreement – other times by mutual agreement – No demos FridayNo demos Friday Las Palmas E-H, Desert Suites 1-3, Panasonic truck in Las Palmas E-H, Desert Suites 1-3, Panasonic truck in

lotlot Sign-upSign-up forfor tomorrow night’s softball at Fenway tomorrow night’s softball at Fenway

ParkPark players and spectators sign-up, sign-up for buses, tooplayers and spectators sign-up, sign-up for buses, too buses leave from side exit to the conference centerbuses leave from side exit to the conference center

All meals in Las Palmas A-D across the hallAll meals in Las Palmas A-D across the hall Breakfast-roundtable topic lists posted at doorsBreakfast-roundtable topic lists posted at doors

There are still tables available. If you’d like to There are still tables available. If you’d like to moderate a breakfast roundtable Thursday or Friday moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP.morning, tell me the topic(s) ASAP.


The Basics – Part IIThe Basics – Part II Quizzes:Quizzes:

all are eligible (except me)all are eligible (except me) place entries in bowl by session endplace entries in bowl by session end(quiz #5 by the last refreshment break)(quiz #5 by the last refreshment break) have name and quiz # on entryhave name and quiz # on entry no penalty for wrong answersno penalty for wrong answers currently open:currently open:

Quiz 0: What view-controlling technology was Quiz 0: What view-controlling technology was used in the first stereoscopic 3D TV used in the first stereoscopic 3D TV broadcast?broadcast?

Quiz 1: What does the DVD collection of Quiz 1: What does the DVD collection of 2424 - - Season Four have to do with mobile TV? Season Four have to do with mobile TV?

Quiz 5: Where did the idea of advertising Quiz 5: Where did the idea of advertising embedded in broadcast scripts come from? embedded in broadcast scripts come from?


The Basics – Part IIIThe Basics – Part III Speakers: Send or give presentations to Speakers: Send or give presentations to

Eileen or Max for posting (Max is at the Eileen or Max for posting (Max is at the computer)computer)

No recording pleaseNo recording please Door prizes Friday afternoon – be there!Door prizes Friday afternoon – be there!

(arranged by Peter Putman, ROAM Consulting)(arranged by Peter Putman, ROAM Consulting) JVC EverioX GZ-X900 HD camcorderJVC EverioX GZ-X900 HD camcorder 3 (!) Eviant T7 portable digital TV sets3 (!) Eviant T7 portable digital TV sets Hauppauge WinTV 950 USB-stick DTV receiverHauppauge WinTV 950 USB-stick DTV receiver Radiient Repeat-6 HDMI distribution amplifierRadiient Repeat-6 HDMI distribution amplifier MediaGate home network HD media playerMediaGate home network HD media player AV Tools ATSC receiver and panel antennaAV Tools ATSC receiver and panel antenna GE ATSC receivers & RCA ANT1500 antennaGE ATSC receivers & RCA ANT1500 antenna


The Basics – Part IVThe Basics – Part IV Be nice!Be nice!

3D glasses from front right 3D glasses from front right notnot intended as intended as giftsgifts

Mobile communications devices on vibrateMobile communications devices on vibrate Take all calls and conversations outside the Take all calls and conversations outside the

roomroom WiFi: RLP-Meeting, hollywood2010, postWiFi: RLP-Meeting, hollywood2010, post Please fill out evaluations Please fill out evaluations Presentations link: [ONLY FOR Presentations link: [ONLY FOR

ATTENDEES]ATTENDEES]


Technology Year in ReviewTechnology Year in Review 2424thth annual “ annual “ThisThis Is the Year of HDTV” Is the Year of HDTV”

US HD HH:US HD HH: CEACEA 63%,63%, LeichtmanLeichtman 46%,46%, MagidMagid 43%,43%, ORCORC

62%62% still not press bridges (pool feeds):still not press bridges (pool feeds):

analog NTSC analog NTSC (digital component 1981)(digital component 1981) mono mono (stereo TV sound 1984)(stereo TV sound 1984) 4:3 4:3 (16:9 1985)(16:9 1985)

still “shoot-&-protect” for 4:3still “shoot-&-protect” for 4:3 11stst (or 83 (or 83rdrd) annual “) annual “ThisThis Is the Year of 3DTV” Is the Year of 3DTV”

channels announced from DirecTV, Discovery, Skychannels announced from DirecTV, Discovery, Sky 3D trucks from NEP & AMV3D trucks from NEP & AMV integratedintegrated camerascameras && camcorderscamcorders fromfrom 3D-One,3D-One, Astro,Astro,

DXG, Ikonoskop, LMP, and Panasonic (plus Sony DXG, Ikonoskop, LMP, and Panasonic (plus Sony CEATEC?)CEATEC?)

auto-convergence coming from 3ality?auto-convergence coming from 3ality? HDMI 1.4 (7 delivery mechanisms + 9 to come)HDMI 1.4 (7 delivery mechanisms + 9 to come) 10% of TVs 37”+ to be 3D this year (Panasonic Japan)10% of TVs 37”+ to be 3D this year (Panasonic Japan)

Final Destination, Final Destination, Grammy to Grammy to allall TVs TVs

VancouverVancouverunilateralsunilaterals

non-HDnon-HD(analog(analog

available)available)


NEP SS-3DNEP SS-3D

16 seats; 6 for16 seats; 6 forconvergenceconvergence


Shooting 3DShooting 3D

Vince Pace on Vince Pace on Avatar, Avatar, notnot seeing 3D seeing 3D


Integrated 3D CamerasIntegrated 3D Cameras

3D-One CP-20 (IP)3D-One CP-20 (IP)1/2-inch1/2-inch

Ikonoskop a-cam IIId (>>IP)Ikonoskop a-cam IIId (>>IP)>2/3-inch>2/3-inch

LMP LP1 (<IP to IP)LMP LP1 (<IP to IP)2/3-inch2/3-inch

Panasonic AG-3DA1 (<IP)Panasonic AG-3DA1 (<IP)1/4-inch1/4-inch

DXG 3D ViewDXG 3D View(<<IP)(<<IP)

Sony single-lens CEATEC demoSony single-lens CEATEC demo

Astrodesign-DDSAstrodesign-DDSSHVC (IP) 1/3-inchSHVC (IP) 1/3-inch


Stereoscopic ToolsStereoscopic Tools ProcessingProcessing

format conversionformat conversion correctioncorrection 2D-to-3D2D-to-3D

MonitoringMonitoring signalsignal viewfinderviewfinder convergenceconvergence

Mark Schubin, HPA Technology Retreat, 2010 February 17Mark Schubin, HPA Technology Retreat, 2010 February 17 1212Schubin Cafe, IBC 2009Schubin Cafe, IBC 2009 1212


Sony 280-inch LED at InterBEESony 280-inch LED at InterBEE

(need for 2D glasses? See SchubinCafe.com)(need for 2D glasses? See SchubinCafe.com)


ITU-R Report January ITU-R Report January 1414 11stst Gen: “plano-stereoscopic” TV Gen: “plano-stereoscopic” TV

22ndnd Gen: multiple views Gen: multiple views

33rdrd Gen: object wave profile - Gen: object wave profile -

NG3D SMPTE PaperNG3D SMPTE PaperThomas Edwards, FoxThomas Edwards, Fox

““15-20 years away”15-20 years away”


StatisticsStatistics TV Viewing (Nielsen):TV Viewing (Nielsen):

8:21/day/USHH, 4:49/day/person, new records8:21/day/USHH, 4:49/day/person, new records personal up 20% over 10 yrs. agopersonal up 20% over 10 yrs. ago

140 hrs/mo (127) TV, 27 (26) Internet, 2.7 (2.3) TV via web, 3 mobile140 hrs/mo (127) TV, 27 (26) Internet, 2.7 (2.3) TV via web, 3 mobile 142.7M online viewers, up 5.2% (16%)142.7M online viewers, up 5.2% (16%)

Super Bowl XLIV biggest audience ever: 106.5M (Nielsen)Super Bowl XLIV biggest audience ever: 106.5M (Nielsen) passed 1983 last episode of passed 1983 last episode of M*A*S*H M*A*S*H (but 32M more TV HH now)(but 32M more TV HH now) Super Bowl rating 45.0; Super Bowl rating 45.0; M*A*S*HM*A*S*H rating 60.2 ( rating 60.2 (SpongeBob SpongeBob 3.4)3.4)

Broadcast TV ad venues peaked in 2007, cable in ’08 (TVB)Broadcast TV ad venues peaked in 2007, cable in ’08 (TVB) 2008 was an election and Olympics year2008 was an election and Olympics year

Cable TV (Kagan September)Cable TV (Kagan September) basic 62.6M, digital 41.2M, basic 62.6M, digital 41.2M, data 41.2M, phone 21.7Mdata 41.2M, phone 21.7M penetration of homes passed 49.8%penetration of homes passed 49.8%

Consumer Electronics (January, CEA sales & phone survey)Consumer Electronics (January, CEA sales & phone survey) Cable STB 39%, Satellite STB 31%, Surround Sound 34%, HDTV 63%, Cable STB 39%, Satellite STB 31%, Surround Sound 34%, HDTV 63%,

Broadband 69%, Camcorders 54%Broadband 69%, Camcorders 54%


Gamescar

trimmed chart (full chart posted online)trimmed chart (full chart posted online)


Focus & Color-Control LEDsFocus & Color-Control LEDs

Dedolight Mini DLOBDedolight Mini DLOB

Gekko KedoGekko Kedo

Litepanels Bi-focusLitepanels Bi-focus


Imager SizeImager Size

2/3-inch2/3-inch

ARRI D-21, Dalsa,ARRI D-21, Dalsa,Panavision Genesis,Panavision Genesis,Red One, Sony F35,Red One, Sony F35,APS-C 16:9 (approx.)

Canon EOS 5D Mark IIVision Research Phantom 65Vision Research Phantom 65

1/31/3

1/21/2

- 1/4-inch- 1/4-inch Dynamic RangeDynamic Range SensitivitySensitivity Lens QualityLens Quality Limitable Depth of FieldLimitable Depth of Field

- 1/5-inch- 1/5-inch

PanasonicPanasonicHDC-SD100HDC-SD1001/6-inch1/6-inch

--

PanasonicLumix

DMC-GH1

HDSLRs--

----


Tiny HD CamerasTiny HD CamerasGigawaveGigawave

wirelesswireless2/3-inch2/3-inch

HD cameraHD camera

Modula BabyModula Baby2/3-inch HD2/3-inch HD

36x36x64 mm36x36x64 mm

Lux Media Plan HD 1200Lux Media Plan HD 12002/3-inch 42x42x38 mm2/3-inch 42x42x38 mmXensium sensorXensium sensorf/f/ 11 2K lx 60 dB SNR11 2K lx 60 dB SNR

FFV HD 2/3-inch USB controlFFV HD 2/3-inch USB control

BradleyBradleyEngineeringEngineeringHD 100HD 100100-mm deep100-mm deep

Acutelogic HDAcutelogic HDPE-1005 1/2.5-inchPE-1005 1/2.5-inch10x zoom 10mm MOD10x zoom 10mm MOD

PanasonicPanasonicAG-HCK10AG-HCK101/4” 12x1/4” 12x

Sony HXR-MC1Sony HXR-MC11/5-inch 10x1/5-inch 10x


Storage IStorage I New Totally New Totally TapeTape-based Camcorder: -based Camcorder:

Sony SRW-9000Sony SRW-9000

Dual Solid-StateDual Solid-State JVC GY-HM700: SxS+SD backupJVC GY-HM700: SxS+SD backup PanasonicPanasonic AG-HPX300:AG-HPX300: P2+SDP2+SD proxyproxy

1024-Stream SSD: Fusion-io Duo1024-Stream SSD: Fusion-io Duo to 640 GB, 12 Gbpsto 640 GB, 12 Gbps to 48 yrs @ 10 TB/dayto 48 yrs @ 10 TB/day demo of 1024 streamsdemo of 1024 streams


Storage IIStorage II Tiny recorders with HD-SDI i/o:Tiny recorders with HD-SDI i/o:

AJA Ki ProAJA Ki Pro Palm-sized:Palm-sized:

Convergent Designs nanoConvergent Designs nano Fraunhofer microStorageFraunhofer microStorage

DVC, MikroMDVC, MikroM DVEO VideoBankDVEO VideoBank

Panasonic AG-HMR10Panasonic AG-HMR10 P2 “E” vs. “A”P2 “E” vs. “A”

economy, speedeconomy, speed short life?short life?

Beyond HD:Beyond HD: Codex, Keisoku, Kinor, S.twoCodex, Keisoku, Kinor, S.two


DistributionDistribution shut downshut down

analoganalog full-powerfull-power USUS broadcastsbroadcasts soon 700 MHz wireless micssoon 700 MHz wireless mics maybe digital broadcasts?maybe digital broadcasts?

white spaceswhite spaces ““No problem!”No problem!”

fiberfiber GoogleGoogle Bell Labs >100 Pbps/km (15.5 Tbps Bell Labs >100 Pbps/km (15.5 Tbps

7000 km)7000 km)

from TotallySevere.comfrom TotallySevere.comapproved useapproved use


MR THOMAS CLAVELL’S COMPTOMETERFOR THE NEW TELESERVER


Studio Hamburg MCI Studio Hamburg MCI radarTOUCHradarTOUCH

up to 50-m screen (larger possible)up to 50-m screen (larger possible)


Spencer David ReisnerSpencer David Reisner

Welcome to the 16 th HPA Tech Retreat

Documents

hpa technology retreat

attendeesmark schubin

hpa tech retreatthanks

annual hpa tech retreattuesday

d tv broadcast

d glasses

mobile tv

peter fannon