to Social Media Gordon Mayer
Nov 28, 2014
to Social Media
GordonMayer
CMWho?
Communica-tions35%
Executive Director, or other staff
32%
Board mem-ber/other vol-
unteer7%
Other26%
What do you do?
TurnoutAttendance at an event
Why we communicate
AwarenessUsually traces back to
moneyAdvocacy Best to engage audience
Where did that plan go?
How long is a strategy?
What are our goals?
Appeal to EmotionsProvide a positive
Experience for users
EducateProvide them withKnowledge to helpguide decisions
PersuadePriority Goal which will
lead to action or engagement
InformProvide specific
Information or data to lead to
immediate action
Who are our audiences?
Strategy: audience surveys
What are our messages?
Listening a la Beth
Listening
Audi Q7 Saint Beast Dashboard by jiazi on fickr
Talking about me?
Imagine your audience• Write down 10 phrases or
words someone might use to find you or your organization
• Now narrow those 10 phrases to 5
• Name 3-5 communities of interest or geography with medium to high interest in your services
Exercise!
Find you, your org, or your issue at one or more of these sites:
1. News.google.com
2. addictomatic.com
3. Socialmention.com
Homework
• Check your goals, audiences, messages with colleagues, supervisors
• Look for your issue, organization out there
• Build an iGoogle-type dashboard• Start reading blogs via RSS
Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!