Welcome To Product Management... Hope You Survive The Experience!
Sep 19, 2014
Product Managers live in the nexus of business, technology, and design -- and the resulting tension can harm the PM, the products, and the business if left unchecked. This presentation focuses on how the strategies product people use to understand markets, customers, and users can also be utilized to successfully navigate life inside the workplace.
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Transcript
About me…
l 10+ yearsWeb, mobilePM by accident
l
l
Product management “welcome wagon”
PM functions
Applications inside the company
Examples
What does a Product Manager do?
Product Managers define the right stuff to make.
Product Managers understand the big picture
Ask relevant questions
Get inside customers’ minds
Anticipate the future
Seek effectiveelegantcustomer-oriented
solutions to problems that matter
Collaborate cross-
functionally with
people who don’t
naturally see eye-to-
eye
Business
DesignTechnology
Organizational and relational challenges abound
Paralyzed, disengaged, lost
Swallowed by other groups
Ripped apart by politics
You can balance these competing interests.
1. Big picture2. Relevant questions3. Inside their minds4. Anticipate future5. Solving problems that matter6. Collaboration
There’s always Plan B
Big Picture - Corporate
Relevant Questions – By Department
Inside Their Minds – By Stakeholder
Anticipate the future
Repeat: Solving Problems That Matter
Solving Problems That Matter
Me YouUs
A Little Tension Is Required
Real Life Examples
Sales to Product
“We’re failing because of you…”
Engineering to Product
“We’ve got this; you manage JIRA…”
CEO to Product
“Stop doing this; do that instead…”
Market Understanding + Internal Understanding
Honest Storytelling
Success =
ChristopherCummings.com
Visit Product Management Meets Pop Culture at
Follow me on Twitter@chriscummings01
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