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Welcome to the Library! Providing Excellent Customer Service in a Public Library Katelyn Patterson
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Page 1: Welcome to my library: Providing Excellent Customer Service in a Public Library

Welcome to the Library!

Providing Excellent Customer Service in a Public Library

Katelyn Patterson

Page 2: Welcome to my library: Providing Excellent Customer Service in a Public Library

Qualifications

Page 3: Welcome to my library: Providing Excellent Customer Service in a Public Library

Group Introductions

NameLibraryYour titleHow are you doing?

Page 4: Welcome to my library: Providing Excellent Customer Service in a Public Library

Objectives

● Discuss how customer service fits into the library setting

● Discuss how we affect a customer service exchange

● Discuss how patrons affect a customer service exchange

● Discuss how to deal with problems● Discuss how administrators can support staff

efforts to provide quality customer service

Page 5: Welcome to my library: Providing Excellent Customer Service in a Public Library

What do you call them?

Customer

Patron

User

MemberBorrower

Client

Visitor

Student

Page 6: Welcome to my library: Providing Excellent Customer Service in a Public Library

What is Customer Service?

● All interactions between a customer and a provider.

● Patrons expect it.● Larson: Meeting or exceeding patron

expectations even when they are unrealistic.

● What does this include? Everything!

Page 7: Welcome to my library: Providing Excellent Customer Service in a Public Library

Tell us...

Have you had a great customer service experience? What made it special?

Ok, now the bad...

Page 8: Welcome to my library: Providing Excellent Customer Service in a Public Library

Customer Service Counts● Larson: “Excellent customer

service can create generations of library patrons.”

● We are a service profession.● We have competition.● Great customer service

makes advocates.● Bad customer service could

lose you more than just one patron.

Page 9: Welcome to my library: Providing Excellent Customer Service in a Public Library

Takes at least two...

There are things we can control and things we can’t

control.

Let’s start with us.

Page 10: Welcome to my library: Providing Excellent Customer Service in a Public Library

Our Roles: Environment

UX or User Experience: ● Entire conference about UX in libraries:

http://uxlib.org/● Twitter chat series:

Fridays in May and June from 2-3pm eastern. Follow #litaux.

Page 11: Welcome to my library: Providing Excellent Customer Service in a Public Library

Our Roles: Environment

Ergonomics: efficiency in the work environment

Page 12: Welcome to my library: Providing Excellent Customer Service in a Public Library

Our Roles: Environment

Signage is our friend!● Empowering● Provides assistance when understaffed

or busy

Page 13: Welcome to my library: Providing Excellent Customer Service in a Public Library

Signage

What do you think of this sign?

Image from http://www.acrystelle.com/

● Follow our rules

● Not welcoming● We are too busy to

help

Page 14: Welcome to my library: Providing Excellent Customer Service in a Public Library

Signage

What do you think of this sign?

Image from https://mrlibrarydude.files.wordpress.com/2012/05/turn_off_cell_phone.jpg

● Too negative!

● Not welcoming

● Poor design

Page 15: Welcome to my library: Providing Excellent Customer Service in a Public Library

Signage

What do you think of this sign?

Image from http://tametheweb.com/wp-content/uploads/2008/02/loyolasign.jpg

● Friendly

● Gentle reminder

● Positive language

Page 16: Welcome to my library: Providing Excellent Customer Service in a Public Library

Signage

What do you think of this sign?

Image from http://sarahglassmeyer.com/wp-content/uploads/2010/08/quietzone.jpg

● Welcoming

● Good design

● Positive language

Page 17: Welcome to my library: Providing Excellent Customer Service in a Public Library

Signage

What do you think of this sign?

Image from http://mentalfloss.com/article/48843/9-very-specific-rules-real-libraries

● You have to follow our rules.

● Patron too dumb to understand our system.

● Just plain rude!

● We aren’t user friendly.

Page 18: Welcome to my library: Providing Excellent Customer Service in a Public Library

Signage

What do you think of this sign?

Image from https://www.flickr.com/photos/trucolorsfly/2370749267/in/photostream/

● Instructional with an air of excitement!

● OK design

● Positive language

Page 19: Welcome to my library: Providing Excellent Customer Service in a Public Library

Signage

Types:● Directional● Instructional● Functional● Informational● Decorative

Page 20: Welcome to my library: Providing Excellent Customer Service in a Public Library

Signage

● Actively declutter● Keep it welcoming and positive!● And remember… no signage is better

than bad signage!

Page 21: Welcome to my library: Providing Excellent Customer Service in a Public Library

Our Roles: Environment

Interior Design● Is the children’s area next to the

comfortable seating or the work tables?

● Is it well lit?● Will the furniture accommodate plus

sized patrons?● Are there enough outlets?!

Page 22: Welcome to my library: Providing Excellent Customer Service in a Public Library

There is a Twitter account dedicated to talking about the lack of outlets in libraries.

Page 23: Welcome to my library: Providing Excellent Customer Service in a Public Library

Our roles: Environment

Inclusion

Page 24: Welcome to my library: Providing Excellent Customer Service in a Public Library

Questions?

Page 25: Welcome to my library: Providing Excellent Customer Service in a Public Library

Our roles: Person to Person Interactions

WrittenOver-the-phoneFace-to-face

Page 26: Welcome to my library: Providing Excellent Customer Service in a Public Library

Written Communications

● More and more work online.

● 7%-38%-55% Rule

● Positive language

● Convey positive nonverbal cues in other ways.

Page 27: Welcome to my library: Providing Excellent Customer Service in a Public Library

Over-the-phone Communications

● Tone of voice● Speak clearly● Greeting● Listen, repeat, and confirm● Tell them what you are doing● And why

Page 28: Welcome to my library: Providing Excellent Customer Service in a Public Library

Try it out!

Patron calls in to renew a book and ask about her holds. Then she says, “I know my daughter has been excited for her hold on Casual Vacancy. Is that ready for pick up?”

What do you do?

Page 29: Welcome to my library: Providing Excellent Customer Service in a Public Library

Try it out!

Patron calls in: “I was called out of town for a family emergency so I can’t come in to pick up a hold that is about to expire. Would it be possible for you to hold it one more day? I can be there on Friday.”

What do you do?

Page 30: Welcome to my library: Providing Excellent Customer Service in a Public Library

Face-to-face Communications

GreetingIn the stacksAs they leave

Page 31: Welcome to my library: Providing Excellent Customer Service in a Public Library

Try it out!

You are at the circ desk checking out a book by your favorite author for a patron.

What do you do?

Page 32: Welcome to my library: Providing Excellent Customer Service in a Public Library

Communication is key!

● Smile and be friendly.

● Be approachable.

● Read yourself.● Read them.

● Don’t use jargon!● Actively listen.● Restate,

summarize, and confirm.

● Don’t blame.● Stop saying no!

Page 33: Welcome to my library: Providing Excellent Customer Service in a Public Library

Positive Language

○ Great question! Let’s find an answer together!○ Let me get someone who can help us (us not you)○ That item is currently checked out but I can put it on hold for you.

You will get an email as soon as it is ready to pick up!○ That item is currently checked out but I can get it from another

library (don’t use jargon like ILL). ○ That item is currently checked out but here are some other similar

titles that you may enjoy!○ “It is our policy” vs “We typically handle situations like this…”○ I have that title and here are some others you might like (ABOVE

AND BEYOND)

Page 34: Welcome to my library: Providing Excellent Customer Service in a Public Library

A joke but...

Page 35: Welcome to my library: Providing Excellent Customer Service in a Public Library

What are the problems?

● Bad communication● No flexibility● All about the librarian, not about the patron● Workspace: too busy, looking down, cluttered

area makes her look unapproachable● Oh ya, and she is screaming.

Page 36: Welcome to my library: Providing Excellent Customer Service in a Public Library

Speaking of breaks...

Page 37: Welcome to my library: Providing Excellent Customer Service in a Public Library

Questions?

Page 38: Welcome to my library: Providing Excellent Customer Service in a Public Library

Patrons

● Who are they?● What do they bring with them?● What do they want?● How can that affect us?● How do we deal with that?

Page 39: Welcome to my library: Providing Excellent Customer Service in a Public Library

Youth Patrons

Can be the <3 of the libraryPresent their own challengesRemember the Larson quote!Same things apply… kind of

opportunities!

Page 40: Welcome to my library: Providing Excellent Customer Service in a Public Library

Youth Patrons

● Environment● Communicating● Human condition● When there are

conflicts...

Image from http://ecx.images-amazon.com/images/I/51JZ4lRzvDL._SY300_.jpg

Page 41: Welcome to my library: Providing Excellent Customer Service in a Public Library

Youth Patrons

When there are conflicts● Is it a real problem?● Not just for youth services!● Higher standard?● 40 Developmental Assets● Realize common defense mechanisms.● Every day a clean slate

Page 42: Welcome to my library: Providing Excellent Customer Service in a Public Library

Youth Patrons

Page 43: Welcome to my library: Providing Excellent Customer Service in a Public Library

Things are going to go wrong...

Disruptive patronsComplaintsCriminal Activity

Page 44: Welcome to my library: Providing Excellent Customer Service in a Public Library

How to deal

● Set the tone from the beginning● “Count backwards from 5 to calm down…”● Don’t take anything personally● Problem solve● Empathy● Aggressive positivity● Involve another employee

Page 45: Welcome to my library: Providing Excellent Customer Service in a Public Library

Responding to an angry patron

GreetListenAcknowledgeApologizeBridgeSolutions

Page 46: Welcome to my library: Providing Excellent Customer Service in a Public Library

But when things get confrontational...

● Approach at a safe distance

● Make contact● State observations● Describe the impact● State expectations● Give them two

chances

Page 47: Welcome to my library: Providing Excellent Customer Service in a Public Library

Try it out!

A patron is listening to music loudly through headphones and it is becoming a disturbance.

What do you do?

Page 48: Welcome to my library: Providing Excellent Customer Service in a Public Library

Try it out!

Wave to get attention. “Excuse me…”

“but your music is coming through your headphones pretty loudly.”

“It is disturbing some of our other patrons.”

“You are welcome to listen to music in the library as long as it it doesn’t disturb others. We try to keep this area pretty quiet so people can work.”

“Would you be willing to turn down the volume a bit?”

“I’m afraid your music is still disturbing others. If you do not turn it down, I am going to have to ask you to leave.”

Page 49: Welcome to my library: Providing Excellent Customer Service in a Public Library

Administrators can support staff to...

Page 50: Welcome to my library: Providing Excellent Customer Service in a Public Library

Administration can…

Change the culture of the organization.● Lead by example● Philosophy

o Man in the Deserto Air of Excitement

Page 51: Welcome to my library: Providing Excellent Customer Service in a Public Library

Administration can…

Change the culture of the organization.

Libraries’ mission should not just be about connecting people with

information, but with helping people transform themselves through access

to community, technology, and information.

~ Matthew Reidsma

Page 52: Welcome to my library: Providing Excellent Customer Service in a Public Library

Administration can…

Have a plan● Policy● Conflict steps in

place

Page 53: Welcome to my library: Providing Excellent Customer Service in a Public Library

Invest in staff● From the beginning● Continually

Administration can…

Say it with a smile

Never say NOThank them for coming

Page 54: Welcome to my library: Providing Excellent Customer Service in a Public Library

Listen to● Patrons● Employees

Administration can…

Page 55: Welcome to my library: Providing Excellent Customer Service in a Public Library

Administration can…

Observe...

Administration can…

● know your staff’s strengths and weaknesses

● give praise to staff giving excellent customer service!

Page 56: Welcome to my library: Providing Excellent Customer Service in a Public Library

No, really...

This all seems expensive. What are some inexpensive ways I can get started?

● Kindness Audit● Encouragement● Reminder● Rotate staff

Page 57: Welcome to my library: Providing Excellent Customer Service in a Public Library

And don’t forget your volunteers!

Page 58: Welcome to my library: Providing Excellent Customer Service in a Public Library

Specific Issues

Lo siento, no hablo español. ¿Habla usted inglés?● Smile and be friendly● Do you reflect your community?

○ Environment○ Communication○ Materials○ Programming

● Make it happen!

Page 59: Welcome to my library: Providing Excellent Customer Service in a Public Library

Specific Issues

Helping a Troubled Teen

Page 60: Welcome to my library: Providing Excellent Customer Service in a Public Library

Specific Issues

Patrons who argue… with each other!

Page 61: Welcome to my library: Providing Excellent Customer Service in a Public Library

Specific Issues

Any others?

Page 62: Welcome to my library: Providing Excellent Customer Service in a Public Library

Try it out!

Let's spend the rest of the time in groups going over some scenarios.

Page 63: Welcome to my library: Providing Excellent Customer Service in a Public Library

Suggested Resources● Defusing the Angry Patron by Rhea Joyce Rubin● Training Library Staff and Volunteers to Provide

Extraordinary Customer Service by Julie Todaro and Mark Smith

● Jeanette Larson’s Providing Excellent Customer Service While Dealing with Real People webinar series from TSLAC

● Colorado Virtual Library’s Getting Started with Library Customer Service

● Webjunction webinars● I am keeping track of online resources for customer

service in libraries here.

Page 65: Welcome to my library: Providing Excellent Customer Service in a Public Library

Connecting Texas Libraries Statewide

www.ctls.net5555 North Lamar Blvd., Ste. L-115, Austin, TX 78751

Local 512-583-0704 ~ Toll-free 800-262-4431www.ctls.net

Consulting ~ Continuing Education ~ Professional Collection Networking ~ Vendor Discounts ~ Shared Resources