Welcome to MT- 303 Store Management Seminar Dear Students, The Seminar will start promptly at the Schedule Time. Remember that the system saves a transcript.

Welcome to MT- 303Store Management SeminarDear Students,

The Seminar will start promptly at the Schedule Time.

Remember that the system saves a transcript of everything in the Chat, if you wish to talk among yourselves you may do so, or you may use the Private Chat Option.

Dr. Nardi

Welcome to MT- 303Store Management

Welcome to MT- 303Store Management

Unit 1- SeminarProfessor: Dr. Nardi

Unit 1- SeminarProfessor: Dr. Nardi

………Welcome!Course OverviewIntroduction.

Seminar Ground Rules

• Start with person’s name, or Prof, or Dr. N., if responding to someone’s comment.

• No name means response is to whole class.

• When you have a question, ASK it.

• Start your Question with // or ?? – examples: //What’s for Lunch? Or ?? What do you mean?

• You are welcome to respond, after the person asked has a chance to answer.

• When I ask to “move on”, end discussion on that topic.

• Please do not use “private chat”

Agenda for Seminar – Unit 1

• Greeting

• Course Overview• Syllabus & Expectation• Assignments• Announcements• APA Style• Objectives• Guidelines: Discussion, Seminars, Reviews, and Projects.

• Store Management Basics• Store Management Definitions• What is Retailing?• Trends in Store Management• Value• Strategy

• Wrap Up: Q&A Session

The Seminar Environment

• Voice• Can You Hear Me?

• Power Point• Can you See it?

• Chat Window

• Poll Question Window

A few Questions…

Some questions…

• What are your expectations for this course?

• How many of you have previously taken courses in Store Management? • How many of you have taken this MT303

before?

Another Question…

• Have you read: The Syllabus, Policies & Expectations, How to Succeed in your Store Management class and the Agenda for Today’s Seminar?

About me….

• Questions?

• My Goals:• Expose you to different concepts and challenge

your way of thinking. • Show you that you know more about the subject

than what you give yourself credit.

Course Overview

Remember…

• Web learning ≠ Web Surfing.

• Online ≠ “Easier”.

• Communication in the Online environment is IMPORTANT…

• Your Guide = The Syllabus & The Instructor’s Note.

• Respect the Deadlines…

The Syllabus• Assumptions.

• Expectations.

• Office Hours:• My offices hours for this term are: Time/Date: _______• AIM: nknardi• Live Chat in Classroom• Email: [email protected]• Second Life

• Grades• You can Expect your Grades by Sunday.• Read the Qualitative Comments.• I’ll refer to the Rubrics or Samples that I’ve sent - no File will be sent back

unless is extremely necessary.• 1st Unit Grades: Unit 1 Ends on________ Unit One Grades posted on______

The Syllabus• Plagiarism

• 0 Tolerance. No Questions Asked.

• Late Policy• Assignments are DUE on Tuesday at 11:59pm• 1 Week late (1-7 days): 20% deduction• 2 Weeks late (8-14 days): 30% deduction• No assignments accepted 14 days after its due date.

• Assignments• Discussion Questions. • Reviews/ Quiz: Selected Units.• Simulation: Selected Units• Reflection Exercise; Research Papers and Written Assignments/Projects:

Selected Units• Submit via Dropbox.• IF you turn it in late (after its due date) Make sure you send me an email that you’ve

submitted the assignment to the DropBox.• Use Template

What is Retailing?

Retailing is the set of business activities that adds value to the products and services

sold to consumers for their personal or family use.

QuestionProvide examples of retailers

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Examples of Retailers

• Retailers:

Kohl’s, Macy’s, Wendy’s, Amazon.com, Jiffy Lube, AMC Theaters, American Eagle Outfitter, Avon, J.Crew

Firms that are retailers and wholesalers - sell to other business as well as consumers:

Office Depot, The Home Depot, United Airlines, Bank of America, Costco

QuestionName the elements of the Marketing Mix.

1-18

Manufacturer’s Perspective

The Four P’s of Marketing

Distribution

Retailers are part of the

distribution channel

Retailers are part of the

distribution channelProduct

Price

Promotion

1-19

World’s 20 Largest Retailers in

2005

World’s 20 Largest Retailers in 2009 /

(2011 Report)Rank Retailer Origin 2009 Retail Sales (US$ Mil)

Primary Format

Five Year CARG

1 Wal-Mart Stores, Inc. US 405,046 Hypermarket/Supercenter/Superstore

7.3%

2 Carrefour S.A. France 119,887 Hypermarket/Supercenter/Superstore

3.4

3 Metro AG Germany 90,850 Cash & Carry/Warehouse Club

3.0%

4 Tesco plc UK 90,435 Hypermarket/Supercenter/Superstore

10.9%

5 Schwarz Unternehmens Treuhand KG

Germany 72,221 Discount Store 9.8%

6 The Kroger Co US 76,733 Supermarket 6.3%

7 Costco Wholesale Corp. US 69,889 Cash & Carry/Warehouse

8.2%

8 Aldi Einkauf GmbH & Co. oHG Germany 67,709 Discount Store Club

6.3%

9 The Home Depot, Inc. US 66,176 Home Improvement Store

-2.0%

10 Target Corp. US 63,435 DDS 6.8%

Let’s Review: Overall Course Objectives

• Analyze a store manager’s leadership style given specific retail situations

• Apply strategic use of retail space

• Describe consumer trends and their impact on retail institutions and functions

• Demonstrate college-level communication through the composition of original materials in Standard American English

• Describe the historical events that influence contemporary culture

Let’s Review: Course Element

Overview Six Grading Elements- See your Syllabus for grading allocation

• Discussions- 9: Units 1-9• Assignments- 1: Unit 5• Writing Assignment- 1: Reflection- Unit 10• Reviews- 8 : Units 2-9• Final Projects- 1: Unit 9• Final Exam – 1: Unit 10

This class has an e-text. Reading your e-text is important in order to complete all assignments.

Extra Credit is not offered

The Class• Threaded Discussion

• Minimum Requirements• 1 Response - Meet KU 100 word minimum requirement.• 2 Peer to Peer Comments – PER Question. No One Liners: Avoid - “This is Good.” , “I

Agree” - give a reason, ask a question.• Post on three (3) separate day, and the first post must be made by Saturday.• Incorporate from your readings - TIP for Practice: Use APA format as much as

possible.• Avoid copying and pasting (this is plagiarism) - your discussions will be check using

turnitin.com for plagiarism.

• Seminars• Use the Agenda & Seminar Questions to prepare for it.

• Although non-graded, I urge you to come to as many as you can during the term.

• Handouts• Power Point Presentations• Posts in the Announcement Area

• Store Management & Retail Discussion• APA Style

Let’s Review: Discussions

• Make sure to follow discussion requirements in syllabus• Primary post by Saturday, a minimum of two posts to others

(Classmates)• Post on three days• Minimum of 100 words

• Opportunity to clarify concepts• Work with material covered in the unit• Make connections with material covered in previous units

• Exchange ideas and ask questions to others • Ask questions to others • Get help from instructor and classmates

• Get feedback

• They are fun!

More Guidelines• Be clear about which message you're responding to. Refer to specific

passages or ideas in the course or text that have sparked your interest.

• Make sure your contribution adds something new to the discussion. A simple "I agree" may be your initial response, but think about how you can take the conversation to the next level.

• Make your posting clear and easy to follow by dividing longer messages into paragraphs.

• Address classmates by name or user name, and sign your own messages.

• Feel free to pose new questions to your classmates within your own message.

• Grammar: Use correct spelling, capitalization, grammar, syntax, and punctuation.

• If you plan on posting a lengthy response, it is a good idea to type your response in Word or Notepad, then copy and paste it into the discussion area. This way you'll always have a record of your communication if for some reason you lose your connection to the course.

How to do well in discussions• Pay attention to the rubric in your syllabus

• Post early;

• Respond to at least two classmates;

• Post on three (3) separate days and 1st post must be made by Saturday.

• Apply the language and concepts from your readings in your responses;

• Interpret your own knowledge in terms of the course – personal experience is great, but apply your reading to it;

• Check out the key terms at the end of each unit – try to incorporate them;

• Use web based research where appropriate to make a point - give source;

• Use material from previous units to link concepts;

• Be thoughtful, thorough, and substantive;

• Check frequently to see if anyone has asked questions;

• Anytime you are at your computer, and have a couple of minutes, drop in!

MT219 Grading Rubrics for Discussion Thread Questions

For an “A”

Grade

Grading Criteria

90% -100%

“A”

Responses are on topic, original, and contribute to the quality of the discussion.

Responses make frequent, informed references to unit material.

Responses are clearly written. Substantial original answers to the

questions that furthers the work of the class. Typically in the 100 word range or responses meet length requirements as posted in the classroom.

Two or more thoughtful responses per discussion question to classmates that advance the discussion.

MT219 Grading Rubrics for Discussion Thread Questions

For a “B”

Grade

Grading Criteria

89% -99%

“B”

Responses are on topic, largely original, and contribute to the quality of the discussion.

Responses make some informed references to unit material.

Responses are generally clearly written. Substantial original answers to the

questions that furthers the work of the class. Typically in the 75-100 word range or responses meet only 80% of the length requirements as posted in the classroom.

One response per discussion question to a classmate that is thoughtful and advances the discussion.

MT 219 Grading Rubrics for Discussion Thread Questions

For a “C” or “D”

MT 219 Grading Rubrics for Discussion Thread Questions

For a “C” or “D”

• Acceptable Response:• I currently own a MDX Truck and purchased my truck in 2004. At the time, it was the only car that

appealed to me image-wise and it was also in my budget. I shopped around for about two years before I finally decided to make a decision. I test drove the Mazda RX and really liked it but at the time, I needed to also have a car that could fit my husband’s 6 foot-3 inch frame if we needed to switch up cars so the Mazda was out of the question. I didn't want a larger SUV and much to my husband's chagrin, it really made no sense for someone my frame, without kids (at the time), to drive around in Washington DC's nightmarish congestion with an Expedition or Navigator. I opted for the MDX instead. Additionally, we talked about starting a family within a year or two and wanted something that could accommodate our potential growing family. The gas mileage wasn't terrible but considering that my MDX can only take premium gas and with gas prices being what they are now, I sometimes cringe when the gas needle teeters near "E". Still, it's been a great investment overall and it takes about $68 to fill up my tank every week.

• To me, it wasn't so much the brand name that was appealing as the style of the car and safety reports, hence the reason why it took me two years to decide on the MDX I chose. If another comparable car existed, call it brand "x", and it had all of the features that my MDX had, I would have considered it. However, I would be a bit skeptical if there weren't any substantial reports regarding safety and reliability that I could use to compare it with the MDX. "x"

• Lastly, I chose the Acura's MDX because we had a personal mechanic who specialized in MDX maintenance. My husband's friend owned a car repair shop (on the side) and he had over 10 years experience performing maintenance on Acura's, Honda's and Toyota's. To keep the maintenance fees down, we hoped we could rely on his continued service instead of paying the usually elevated prices from the car dealer's mechanics shops and this was also a determining factor for my car purchase.

Example Discussions

'

• Not an Acceptable Response:

• Hello Everyone,

• My product would be Quaker Oats Oatmeal. My packaging would be new and old. I could appeal to the older generations by using pictures and slogans they remember. I’ll sale! Sale! Sale! I would do anything to sale the product and make the motnh’s quota.

• Acceptable Peer to Peer Comments:1) “Hi P., I think this is a great idea but too much health stuff can be a turn off. I

know your target audience is mothers for their kids but you don't want to limit your product sells you don't want that person in the store shopping for snacks to look over you Granola Bars. I guess if you make sure the picture on the front of the packaging is appealing this would definitely work.”

2) “This is interesting R. I would have not thought of making a connection between the target audience and the sale scheme used by the store, to me they seem to be independent variables, but after reading your post I can see a plausible connection. What made you think of incorporating the sale scheme into the discussion?”

• Not Acceptable Peer to Peer comments:1) “I Agree.”

2) “I Disagree.”

3) “ I love shopping, which store do you like to go when you go to the mall?

4) “I’m celebrating Today.. I had a good day!!”

5) “I agree she had a healthy dinner and was able to stretch her dollar.”

Any Q

uestio

ns?

???

American Marketing Association

www.marketingpower.com

Moving on..

Announcements

• Each Week there will be a series of Announcements in the course home:• The Week Ahead• Series• Reminders• APA Style – Mini Manual• Sunday Success Tip

Let’s Review: Working with the

assignments• Review the rubric in the syllabus for guidelines

• Proof your work– grammar and spelling matter.

• Use APA as appropriate when citing sources- NO cutting and pasting from sources

• Apply the concepts and language of the course

• Answer all the questions thoroughly

• If something is confusing, check with your professor

Working with Projects• Projects required that you apply what you have learned in that unit;

• There are transcripts for some of the videos under Course Home – if applicable;

• Review the rubric for guidelines;

• Use checklist, templates, review samples papers; (if available)

• Proof read, proof read, proof read– grammar and spelling matters.

• Using APA is recommended - Practice! Practice! Practice!.

• Apply the concepts and language of the course;

• Answer all the questions in terms of the key concepts of that unit

• Be thorough, especially when examining the website

• Additional research may be used. For example, if you are working with a video and wish to examine websites as well, that can only enhance your work.

• If something is confusing, check with me.

Course Unit 1 page – click on Dropbox

Click on basket dropdown menu

Select the unit homework that you are submitting

Assignment is selected

Submission box – (your name goes in the blackout area)

Screen to select file to be attached

Screen to select, from your computer, your homework file for attaching to dropbox

Highlight file

File selected for uploading

File will be attached when “OK” is clicked

Add any comment and click the save and upload button

Upload

Any Q

uestio

ns?

???

Let’s Review: Reviews

• Multiple choice quizzes

• Think the question through

• ALWAYS read instructions- Some may have time limits or not allow you to take more than once.

• Keep aware of the deadline- system closes access automatically

Let’s Review: Seminars

• Optional

• Fun and helpful

• Opportunity to ask questions and interact with classmates

• You can review the recording if you are unable to attend

Seminars• Time: ___________(ALWAYS)

• Date: ___________ (ALWAYS).

• Agenda & Seminar Questions available to prepare for Seminar.

• Audio & Visual

• Recordings accessible

• Unit’s Topic

• Additional Topics

• Non-Graded

• Forum for Discussion, Q&A

• Additional Activities (Selected Units):• Debate• Games

Any Q

uestio

ns?

???

Let’s Review: Final Projects

• Retail Store Manager Interview

• Select early on a store you would like to learn more about.• Contact the manager in the first few weeks of the course and arrange for a

meeting. • Tip: arrange for an initial meeting, where you discuss the project, then schedule a

time/date for the interview, for a store evaluation and a follow up meeting to discuss any follow up questions.

• Ideally this would be done on separate days, so you have time to digest the information – but do your best with your own time constrains and those of the manager.

• Tip: small shops might have more time to give you.

• As soon as you have decided on a store and have a meeting in place with the manager, let me know.

• The projects will require research, application, and creativity as well as analysis

• Jump to Unit 9 check out the questions and feel free to start.

Any Q

uestio

ns?

???

Let’s Review: Deadlines

• All units close midnight EST on Tuesdays

• If you are having a difficulty getting work in- Contact me BEFORE the deadline.

• Discussion threads, reviews and simulations will be closed at that time. Plan appropriately.

• See the syllabus for late policies for projects

1-7 calendar days late = 20% penalty

8-14 calendar days late = 30% penalty

more than 14 days = automatic zero

Study Tips for Success

Make an Appointment with Yourself

Make a Course Notebook

Read Questions and Assignments BEFORE Doing the Readings

Cite Your References

Start Working on Wednesday – do Some Every Day

Check you Kaplan e-mail Every Day

Study Tips for Success

• Check for New Course Announcements

• Read Transcripts of any Seminar you MUST Miss.

• Re-enter Discussion Threads to Respond to Classmates

• BACK-UP Your Work

• Have a Fall Back plan

By the end of this class week (Tuesday at

midnight) you should have:

introduced yourselves,

reviewed the course home page,

reviewed my contact info,

reviewed the syllabus, and grading info

done some reading,

Read about your final project

Complete your discussion posts

Complete your activity posts

Any Q

uestio

ns?

???

Back toRetailing…….

Basic Concepts to Remember

• Need – anything consumers feel a lack of

• Want – the shape a need takes when affected by culture

• Demand – a need/want backed up by buying power

• Target market – those most likely to buy

• Satisfaction – meeting expectations

• Product – anything that satisfies a need or a want

1-62

Decision Variables for Retailers

Customer Service

Store Design and Display

MerchandiseAssortment

Communication Mix

LocationPricing

Retail

Strategy

1-63

Whole Foods Implementation

Strategy - organic and natural foods supermarket chainAssortment beyond organic/natural foods

Private labels - Whole Food™, 360 Day Value™Love, trust, and employee empowermentEquality in compensation

1-64

Wal-Mart’s Retail Mix

Retail Strategy

Customer Service

Location

MerchandiseAssortment

PricingCommunication Mix

Store DesignAnd Display

1-65

Wal-Mart’s Retail Mix

Free-standing Stores

Customer Service

MerchandiseAssortment

PricingCommunication

Mix

Store DisplayAnd Design

Location Strategy

1-66

Wal-Mart’s Retail Mix

Location

PricingCommunication

Mix

Store Design and Display

Customer Service

Large Number of Categories

Few Items in Each Category

Assortment Strategy

1-67

Wal-Mart’s Retail Mix

Location

Communication Mix

Store Design and Display

Customer Service

Merchandise Assortment

Low, EDLP

Pricing Strategy

1-68

Wal-Mart’s Retail Mix

Communication Mix

TV and NewspaperInsert Ads

Location

Pricing

Store Design and Display

Customer Service

Merchandise Assortment

1-69

Wal-Mart’s Retail Mix

Store Design and Display

Basic, Special Displays

for Products

Customer Service Location

Merchandise Assortments

PricingCommunication

Mix

1-70

Wal-Mart’s Retail Mix

Customer Service

Limited

Location

Merchandise Assortment

Pricing

Communication Mix

Store Design and Display

Any Q

uestio

ns?

???

Unit 1Assignments

Wrap Up• Remember you have assignments due this week.

• Due on Tuesday by 11:59 PM E.T.

• Next week:• Introduction to the World of Retailing• Make sure you have read Unit 2’s reading before the

seminar• For the next seminar think about:

• How companies develop a Retail Strategy?• Why is important to have a retail strategy in place?• What’s the key to successful retailing?

• Debate:• “Myths about Retailing & Career”

You can contact me: 1) through my email: [email protected] , 2) through AOL Instant Messaging my AOL IM name is nknardi, (put me on your buddy list)3) through Second Life (email me to request my user name if you use SL)4) through the Live Chat Post in the Classroom5) or through the “Instructor’s Office” link under the Course Home page My “Office Hours” for this term are as follow: __________________________

T H A N K Y O U

F O R

A T T E N D I N G

SEE YOU IN THE DISCUSSION THREAD QUESTIONS

AND IN NEXT WEEK’S SEMINAR

Thank you… Q & A…

Recording of this Seminar will be

available in the Archive.