Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Welcome to International

Coaching Week 2017

Singapore Chapter

Research on Trends in

Coaching

Avni Martin Head of Science & Research Committee

Bernadette CenzonMember of Science & Research Committee

Research on Trends in Coaching

ICF Global Research Team

• Coach Perspective

• Client Perspective

• Organisation Perspective

• ‘Layman’ or Consumer Perspective

ICF Singapore Science & Research Committee

• APAC Comparative Study on Trends in Coaching vs Other Forms of Intervention for Organisations Development

• Recorded Coaching Demonstrations of 11 ICF Core Competencies

• Your Perspective!

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Trends in Coaching – Coach Perspective

MONEY

Source: 2016 ICF Global Coaching Study

Total revenue = $2.36 billion

Growth from 2010 to 2014 = 19%

• Asia 4.8%

• N. America & W. Europe ~40% each


Average Income of a

Coach ~ $53,000/year

61900

27100

55300

1840035900

37800

73100


MONEY


Only Coaching Other Services

94% of

Coaches offer

another

service



DEMOGRAPHICS

66% Female


Coach Practitioners

Managers/Leaders Using Coaching Skills

83% Practitioners

17% Use Skills

~ majority over 30 years

~1 in 5 are over 50 years



OBSTACLES & OPPORTUNITY

• Untrained Coaches – Need for Credentialing

• No.1 Opportunity - Increase Awareness of

Coaching

Source: 2016 ICF Global Coaching StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Source: 2009 ICF Global Coaching Client Study

Trends in Coaching – Client Perspective

TYPES OF COACHING EXPERIENCED



POSITIVE IMPACTS OF COACHING

Source: 2009 ICF Global Coaching Client StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017



IMPORTANCE OF COACH ATTRIBUTES


Written agreements?

64% use them

How much are clients paying?

$171 USD and a total of $4,353

How satisfied are clients?

99% satisfied, of which 96% will be coached again

Individual ROI:

68% had at least made back the investment, hard to measure.

Company ROI:

86% had at least made investment back, average ROI 700%



CHARACTERISTICS OF A COACHING EXPERIENCE


Trends in Coaching – Organisational Perspective

• Coaching is widely used in companies in varied degrees

• Coaching has evolved over time

• Coaching is available to senior level executives and sometimes key talent

• Organizations use a mixture of internal and external coaches

• Confidentiality is of utmost importance

• Some internal coaches get partial and some full accredited training

• Recommendations or reputation is extremely attractive

• Organizations use a “pool” of coaches developed over time, and do not look for new

• Organizations report improved leadership and employee engagement

• Impact is often not measured and measuring is considered to be a challenge

• Tools such as 360 feedback and employee surveys are used to measure impactSource: 2013 ICF Organisational Coaching StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Trends in Coaching – Organisational Perspective

Understanding Coaching Culture

• 17% of respondents had a strong coaching culture

• Evidence that strong coaching culture correlates with higher than average revenues

• Impacts many T.D. and O.D. needs but not a solution for all challenges

• 3 Modalities are used – internal, external and & management using coach skills

• Since 2014, use of Professional Coaches has reduced, internal use of skills increased

• Competencies rated most highly – Establishing Trust, Ethics, Active Listening

• Competencies rated least highly – E. C. Agreements

• Training management in coaching skills is instrumental in building a coaching culture

• 16% plan to offer management accredited coach training

Source: 2016 Building a Coaching Culture With Managers & LeadersPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Source: 2014 ICF Global Consumer Awareness Study

Trends in Coaching – Consumer Perspective

AWARENESS OF COACHING



UNTAPPED POTENTIAL

~ 83% unaware of coaching & never been coached

~ 17% aware of coaching and have been coached

~ increased by 5-9% from 2010 to 2014Prepared By Avni Martin & Bernadette Cenzon for ICW 2017


AWARENESS OF COACHING

~ just 35% of those who claim are aware, picked

the correct definition of coachingPrepared By Avni Martin & Bernadette Cenzon for ICW 2017


‘UNAWARE’ - WHY TRY COACHING?

~ unaware of coaching & willing to try,

share their reasons whyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017


IMPORTANCE OF CREDENTIALING

Source: 2014 ICF Global Consumer Awareness Study

> 81% feel that its ‘Important’ or ‘Very Important’


Conclusions From Global

Research

• $2 billion+ dollar industry, providing estimated income ~$50,000+ & increasing

• Clients have confirmed it works – testimonial based on data from 2000+ clients

• Untapped potential – 83%!!! Key to unlock this potential is identified as awareness

• Very encouraging facts for all who wish to be a coach

• To conclude - future is bright – future is coaching!


ICF Singapore Science & Research

Committee

1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study

2) ICF Coaching Competency Recorded Demonstration Sessions

A. Open Sessions – revenue, script ideas, engagement, learning

B. Dedicated Team – short presentation, recording, deliverable

“Engage members and community for coaching

awareness, excellence and advancement”


Thank You!Feedback:

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&

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Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

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