Welcome to class of Internet Technology Adoption in Emerging Markets Dr. Satyendra Singh University of Winnipeg Canada ssingh5 ssingh5.

Welcome to class of

Internet Technology Adoptionin Emerging Markets

Dr. Satyendra SinghUniversity of Winnipeg

Canadawww.uwinnipeg.ca/~ssingh5

Why Study This Topic? Connectivity is productivity• ↑ Market size ↑ growth

Pop (m) Internet 2009 (m)

Internet now (m)

% ofPopulation

Growth %users

Table %

Africa 991 5 67 7 1390 4

Asia 3808 114 738 20 550 40

Europe 804 105 418 52 300 25

Mid East 203 3 57 28 1700 4

N America 340 108 252 74 135 15

L America 586 18 180 30 900 10

Oceasia 35 7 21 60 180 2

World 6767 360 1733 25 380 100

Kinds of Connectivity

Internet Technology

• Against– Education– Healthcare– Poverty– Clean water– Housing

• For– E-government– E-education– E-health– E-commerce

E-government

• Online government information– Grameen phone cellular phone to rural areas B’desh

• Corruption– Driving licence

• Population database• Democratic system of government

– Electronic voting

• Tax return Brazil 90% online tax return• Online government banking bonds• VoIP technology Chad, Nigeria, South Africa

E-education• Libraries• Impact on political texture of society

– Iraq war public opinion legal versus illegal

• Online information to farmers ↓ cost, ↑ profit– Sell products abroad

– ↑ Efficiency in value chain

• Teachers’ interaction with counterparts world– But, cannot address the issue of

– Lack of resources

– Poorly trained teachers

– Overcrowded classes

E-health

• Telemedicine – blood pressure and perform EKG– on the Caboclo Indians, Amazon– A doctor at the University of East– Carolina Telemedicine Center– has control over the machine and can– even inflate an armband to take blood– pressure. The information is – transmitted over the Internet to a– doctor, who then videoconferences with the nurse to

deliver a diagnosis.

Perception

Interpretation

Value assessment

Transaction

E- commerce (Stages)

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nE-commerce: 4 stages Causal Relationship

E-commerce 4 stages…

• Perception– Security features– Easy to trust website– Effective interactivity

• Interpretation– Easy to navigate website– Comparative marketing– Flexible return policies

E-commerce 4 stages

• Value assessment– Value-added opportunities– Quick loading website– Customization of orders

• Transaction– Easy transactions– Seamless transaction– Ability to track orders