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Annual Forum 2018

‘Standing Out from the Crowd’

Welcome

Annual General Meeting

2018

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Annual Forum 2018

‘Standing Out from the Crowd’

Valuing Your

Volunteers

Recruitment

• Role Description

• Advertising & Administration

• Induction

• Expectations

• Training

• Regular Feedback

• Progression

Rewards

• National Volunteers’ Week

• Annual Volunteer Awards Ceremony

Coming Soon….

• Volunteer Passport Scheme

Conclusion

Refreshments

Hot & Cold Drinks and Cake!

Please take an Evaluation Form

Promptly return for our next speaker – thank you!

Reaching out in the

Modern Age

EMMA KEMP, COMMUNITY ENGAGEMENT ADMIN ASSISTANT, GVA

SOCIAL MEDIA MANAGER

The rise of Social Media

Social media is one way of communicating, promoting and

engaging with your audience

Over half the UK population actively uses Facebook (30m)

17 million people use Twitter and 13m use Instagram

Facebook is growing as a local search engine

Social continues to evolve

Audiences vary across the platforms

The power of Social Media

POTENTIAL

TO REACH

A LARGE

AUDIENCE

FOR FREE

PAID-FOR

ADVERTISING

TO TARGET

SPECIFIC

GROUPS

NATIONAL/

GLOBAL

DAY

AWARENESS

PROVIDE

CUSTOMER

SERVICE IN

REAL-TIME

GAIN

AUDIENCE

INSIGHTS

THROUGH

ANALYTICS

CREATE

‘CALLS TO

ACTION’

INFLUENCER

AND VIRAL

POSTS

Using Social Media positively

Raise awareness of your group or cause

Communicate with your audience

To fundraise/receive donations

Engage in local groups (shared interest)

Share success stories

Draw attention to the work you do

Show how funds are spent and the difference you are making

Reach potential volunteers, gain supporters

Managing expectations

Customer service

Negative comments

24/7 culture

Not all posts are seen by all people

Good

example:

Facebook

Page

Twitter

example

Instagram

example

Insights/Analytics

How to get started

Think about your audience

Choose your platforms

Set up your page

Share your good news stories, as well as others

Invite your audience to get involved

Share wider community news/events

Mention, tag, like and comment

Top Tips

Try to post regularly and consistently

Try to always include a photo, video or ‘Go Live’ if you feel brave

Post a mix of created and curated content

Always think about your audience

Be consistent with your tone of voice

Test, measure, reflect and refine

Look at your analytics- you can find out all sorts of useful information

Moving forward

Involve someone in your group/network who actively uses social

media

Approach other groups/organisations who are already using

Social Media for help and advice

Ask us. We are hoping to run workshops early next year so watch

this space…

THE ESSENTIALS OF FUNDRAISING

GVA AT THE HEART OF OUR COMMUNITY

Ian Ayres(07709617348 /[email protected])

THE FIRST QUESTIONS

WHAT DOES THE FUNDER WANT TO FUND ?

WHAT DO YOU WANT FUNDED ?

DO THEY OVERLAP ?

IMAGINE YOU’RE THE GRANTS OFFICER…SOME

BASICS

Timescales/ Deadlines

Do they take unsolicited applications ?

Type of organisation: charity , residents association

Do they fund revenue items (e.g. staff costs)?

Do they fund capital items ( e.g. IT )?

Is the amount you asking for realistic?

Is it readable ?

Does it make sense ?

What other information do they want ?

HAVE A FUNDING ‘PLAN’

What are the strengths of your organisation?

Smaller bids: Research through Central Funding

https://www.fundingcentral.org.uk/default.aspx

What about mass mail outs?

Include ‘profile raisers’?

What about ‘crowdfunding’ for services (e.g. Local Giving .com )?

Legacy programme?

SHOWING THE PROJECT IS NEEDED …EVIDENCE

Evidence of need from Lower Super Output Areas LSOA , https://www.ons.gov.uk/help/localstatistics

Office for National Statistics

Local authority sites for maps e.g. https://www.gosport.gov.uk/site-help/online-maps/

Health reports: Hampshire’s Joint Health and Well Being Strategy 2013-2018

Social Isolation and Loneliness in Hampshire: A health needs assessment 2016-2019

Your evidence!!: surveys, feedback , quotes, case study

………..AND SOME FUNDERS TO THINK ABOUT

Awards for All https://www.biglotteryfund.org.uk/funding/programmes/national-lottery-awards-for-all-england

Zurich Community Trust, https://www.zurich.co.uk/zurichcommunitytrust/home/home.htm

Morrisons Foundation, https://www.morrisonsfoundation.com/

Greggs Community Foundation https://www.greggsfoundation.org.uk ,

ASDA Foundation https://www.asdafoundation.org/

Trusthouse Charitable Foundation, http://trusthousecharitablefoundation.org.uk/

Tesco Charity Trust https://www.fundingforall.org.uk/funds/tesco-charity-trust-community-awards/

Multi funds: Hampshire and Isle of Wight Community Foundationwww.hiwcf.com/grants/

, Groundwork https://www.groundwork.org.uk/Pages/Category/groundwork-grant-schemes

Profile raisers: Aviva Community Fund https://www.aviva.co.uk/services-and-support/more-from-aviva/aviva-community-fund/ ,Tesco Bags of Help, Carriers for causes (both see Groundwork link)

HCC Councillor grants (£8k budget)

………..AND SOME ‘CAPITAL’ FUNDS TO THINK ABOUT

Some bigger funds for capital works:

Heritage Lottery Fund various strands: https://www.hlf.org.uk/looking-funding/what-we-fund

Landfill community funds:

Veolia Environmental Trust https://www.veoliatrust.org

Biffaward https://www.biffa-award.org

Suez (ex SITA) https://www.suezcommunitiestrust.org.uk

BUT

Geography ,evidence of need, match funding

THINGS TO REMEMBER ……….

ITS COMPETITIVE …SELL YOURSELVES!

BE PERSISTENT !!

GIVE YOURSELF TIME

ANOTHER PAIR OF EYES….. GET SOMEONE ELSE TO READ IT

ALWAYS TRY AND GET FEEDBACK

LEARN FROM REJECTIONS

UNDERSTAND WHEN YOU CAN RE-APPLY

GOOD LUCK !

Community

News bites

• 5 Local groups or organisations give an update

about their work in the local area

• The challenge is to stick within the 3 minute

slot!

• Please ask any questions you have during the

network lunch

Comfort Break

Please return promptly!

USPs … trading on our differencesThe ‘Who, What, Why, Where and When’ of USPs.

Please pay attention – this presentation is relevant to your organisation, and it may contain cute animals

Mastering the media

Or perhaps Sir would prefer some sensible

brown loafers?

Words and pictures

Exhibit A: This USB is NOT a USP

Exhibit B: This UXB is NOT a USP

Exhibit C: Frozen pea, NOT a USP

Meet Rosser Reeves,

the daddy of USPs

Meet Rosser Reeves,

the daddy of USPs

Rosser Reeves, meet Don Draper

Rosser Reeves, meet Don Draper

Super, smashing, great … and relevant to your

organisation

What do a camel and a

Mini have in common?

Rosser calling Gosport,

come in Gosport

When the gloves come off,

what really sets you apart?

USPs in action. They really work

nb… not necessarily an

entirely serious suggestion

You’ll believe a monkey can fly

You’ll believe a monkey can blog

Key messages and USPs

Playtime…

What did we learn?

Proximity: It makes

a big difference

USPs: Top ten takeaways

USPs – [email protected]

The term was coined by Rosser Reeves

A USP is one compelling reason your services need to be

used, funded and appreciated above competing services

USPs are as valid in the Third Sector as the private sector

Famous examples include Minstrels ‘Melt in your mouth’

If you can’t find obvious USPs in your organisation, drill down

Key messages are often different to USPs, but not always

Why? is the most powerful question, and can help you

identify USPs and key messages

Proximity to a story/message is important – geographically,

politically, emotionally: the closer we are, the more interested

When it comes to messages and USPs, brevity is your friend

A USP is only a USP if it’s engaging and interesting to the

target audience. DO NOT BE DULL

Buffet Lunch and

Networking

• Information available on Tables

• Please Complete your Evaluation Forms

• Chat to people you haven’t met before

• Get updates from local groups

• Thank you for attending