Welcome!

Welcome!

Stephanie PetrilliCommunicationsDirector, Alliance of AZ Nonprofits

Tracey McConnell Grants Coordinator,Yavapai County Community Foundation

2

Tina BlakeDevelopment

CoordinatorWest Yavapai Guidance

Clinic Foundation

Ryan Ridge, Technology Dev.

Director and Chalease Linderman,

Community Development Director

CommunIT

CommunIT

I. Welcome & IntroductionsII. Overview of Arizona Gives DayIII. Maximizing Support

A. AwarenessB. PlanningC. ExecutionD. Donor Serve & Amaze

IV. Minimal Effort Success StrategiesV. Closing Statements – Alliance, YCCF, CommunIT & AFPVI. Activate Your Profile Online & Network

Agenda

What It Is:• Collaboration between Alliance of Arizona

Nonprofits and Arizona Grantmakers Forum• 24 hours• Completely Online• Goals:

Raise public awarenessIncrease nonprofit capacityIncrease individual giving

Our Beliefs:Nonprofits Drive Our Success

Our Beliefs:People Embrace Our Message

Sky Island Alliance

Our Beliefs:Local communities create the fabric of our work.

Our Beliefs:The dollars are secondary.

Desert Voices

How it Works1) Nonprofits create a profile using an online giving platform

How it Works2) Nonprofits across Arizona spread the word

How it Works3) Everyone goes online on April 9, 2014

How it Works4) Find, learn about, and contribute to causes you care about

How it Works5) Raise funds and compete for prizes

In 2013, 40 different nonprofits received incentive prizes, totaling $179,500

There were categories for small and large nonprofits to compete in.

Why Arizona Gives Day?• Responding to needs of Alliance Members:

– Public education about nonprofits– #1 challenge of our members: fundraising

• Needs of Philanthropic Community– AZ Ranks 40th for average charitable donations– Reduce pressure on institutional donors

• National Trend of Online Giving Days– Minnesota – launched in 2009 - $70 million to date raised– Colorado – launched in 2010 – over $36 million to date

raised

How much does it cost?• No fee to participate (does take staff time and

internal resources!)• 6.9% transaction fee on each donation

– 4.9% Credit Card Processing and Razoo• Competitors to Razoo: 4.75% – 15%

– 2% Held in fund at Arizona Community Foundation for Arizona Gives Day Campaign

2013 Monetary ResultsStatewide:• 11,176 donations from 8,584 unique donors• 647 nonprofits received donations (80% of 807 nonprofits

registered)• $928,541 contributed for those nonprofitsNorthern Arizona:• About 150 nonprofits• Over $91,000 raised on March 20• 1300 unique donors

When measured per capita (calculated as Arizona Gives Day donations per total residents in the population of a city), wealthy communities like Paradise Valley and Scottsdale rose to the top; but residents of Sedona and Flagstaff were more generous than the statewide average: Sedona gave at a rate of $1.16 per capita, and Flagstaff gave 30 cents per capita, compared to Phoenix and the statewide average, which were both 10 cents per capita.

Non-Monetary Impacts• Access online giving

• Build new marketing presence

• Connect with other nonprofits

• Building excitement of board and staff

• Find new people who care about your missionArizona Foundation for Women

Lessons Learned• Increased branding and messaging that is

donor-centric• Encouraging matching grants and major gifts• Better understanding of nonprofit needs• More time for nonprofits to prepare• Empower local communities

A Winning Outlook:• Concept of abundance• Focus on your impact• Donor choice• Social change movement

Maximizing Support

Why do you want to participate in Arizona Gives Day?

Strengthen the sectorCollaborate with other nonprofits

Share our message with new supporters

Strengthen our individual giving base

Develop new marketing messages

Access online giving toolsBuild our social

media audience

Serve more peopleRaise money for a specific project

In order to be successful, WHO do you have to engage?

Think beyond your development department

Why the board?• Board’s role in fund development• Connection to your mission• Tool that is easy for “non-fundraisers” to use

Why other staff?• Connection to your mission• Teambuilding• Everyone is a philanthropist• Viral nature of Gives Day – gain critical mass

Easy Internal Engagement• Introduce at board and staff meetings – gain

their ideas and involvement• Set a goal and define the impact of the goal• Ask everyone to schedule their donation in

advance• Create day-of game plan that involves key

players

Fun ways to engage internal team:• Securing a matching grant or community partner• Thank you calls on Arizona Gives Day• Filming a creative video for your Razoo page• Creating a unique social media campaign• Host a day-of event

SOCIAL MEDIA FOR SOCIAL GOOD

Who We Are

Evaluate

Plan

Procure Funding

Implement

Proactive Maintenance

CommunIT, LLC is a full-service managed IT services provider.

We fuse high-quality technical expertise with a strategic and creative business approach to develop solutions that directly impact nonprofit missions and build capacity!

Evaluate

Plan

Create ContentImplementation& Consistency

Measuring Success

Managing Your Data In this session…

• Understand the componentsof implementing a socialmedia strategy

• Create a social media strategy applicable to Arizona Gives Day and beyond

Evaluate

Do you have:

• A solid foundation to build upon?

• Reliable internet connection?

• Reliable computer?

• Reliable way of sharing information with your peers?

Stable & Secure Infrastructure

Evaluate

Do you have an efficient way to store and manage prospect (and existing) donor, volunteer or supporter contact information through this social media outreach strategy?

Stable & Secure Infrastructure

Data Management

Evaluate

• Do you have a website?• Does your website clearly

convey your organization’s brand and identity?

• Is your website easily navigable, visually appealing, with all information accessible within 2-3 clicks?

• Does your home page have a clear Call-To-Action button?

• Is your website mobile-friendly?

Stable & Secure Infrastructure

Data Management

Websites & Email

Evaluate YAY! You are now ready to plan your social media strategy!!

Stable & Secure Infrastructure

Data Management

Websites & Email

Social Media

Plan

Define your vision

Identify the stakeholders

Identify your goals

Identify target audience

Define your message

Selecting Your Social Media OutletsPEOPLE

PERSPECTIVE

PHOTOS

PASSIONS

PINNING

PLAY

THE 6 P’S OF TRENDING SOCIAL MEDIA

LET’S GO BACK IN TIME TO COMPARE MODERN DAY SOCIAL MEDIA TO THOSE OF THE OLD

AGES…

Create ContentWe’ve got the plan in place, identified the key stakeholders, solidified our organizational message, defined our target audience, and selected our social media channels.

Now what? THERE’S MORE??

Create ContentSOCIAL MEDIA

Create ContentSOCIAL MEDIA

Self Promotion

Content Sharing

Interesting topics

Blogs

Impact stories from your partners or collaborators

Relevant stories, articles, news

Requesting for donations or volunteers

Promotions, giveaways, raffle tickets

Fundraisers

The 80/20 Ratio:

80% Content Sharing 20% Self Promotion

Create ContentHow often should we post content?

Be realistic.

Be consistent.

Be real.

Implementation & Consistency

- Build your team- Engage with your audience - Your website is your “home base”- Provide incentives - Brand your outlets with the same name

Ten Rules of Social Media 1. Create a great profile and it starts with a positive profile picture

GreatCompany logo,

even better if you are a well known

brand

GoodMary Thompson, President of Mr.

Rooter

BadNo matter how cute your pet is,

resist!!

WorseThe after-hours

professional

Ten Rules of Social Media 1. Create a great profile that reflects your organization, and doesn’t drive away business

Ten Rules of Social Media 2. Curate Information and Link

Link to the source of informationInteresting title to triggera reaction

Ten Rules of Social Media 3. Good content > self-promotion4. Respond 5. Stay positive, react positive! 6. Post on a consistent basis 7. Be open and adapt to change 8. Use pictures! 9. Get creative when campaigning! 10.Constantly revisit your strategy and goals

Measuring SuccessThree Key Measures to Monitor

Managing Your Data

Arizona Gives Day = CampaignCampaign Donations Donations Collect Data Collect Data ???

Managing Your Data

Arizona Gives Day = CampaignCampaign Donations Donations Collect Data Collect Data ???

Managing Your Data

Arizona Gives Day = CampaignCampaign Donations Donations Collect Data Collect Data ???

Thank You!

Execution

Game Day• Assign roles to your team• Have multiple email reminders prepared in advance• Be flexible and willing to adapt• Have list of donors you can call if you are close to your goal• Interact with supporters in real time using social media• Tag Arizona Gives Day social media pages so we can share• Answer your phone if we call you for media requests• Have a strategy ready for thanking your donors – what is your plan?• Consider social media ads and other low-cost advertising• Celebrate and have fun – watch your donations increase!

Collaborative Creativity• Hopi Nonprofit Bus Tour

• Tag other nonprofits in your social media campaigns

• Geographical proximity – can you plan an in-person event?

• Pool money to purchase an ad

• Shared campaign that includes many nonprofits

• Who do you already have relationships with, and how can they help?

Donor Serve and Amaze• Stewardship – continuing to build your philanthropic

relationship through involvement – involvement that reinforces the value of previous support and the opportunity for continuing support (time, talent, treasure) in the future

• Respond quickly & personally- by phone- by email- by letter

Donor Serve and AmazeRecognize & Cultivate Your Donors • Direct Mail – Thank You Card• Emails – Thank You, Impact Story, Invitation• Newsletter – Thank AZ Gives Donors• Site Visit/Event Invitation

Assess Your Current StewardshipGoal is a systematic design and plan in place, in writing, reviewed annually, for donor acknowledgement and stewardship processes.• Do you thank your donors enough?• Do you report back to donors how their gifts make a difference?• Do you creatively reach out to your donors?

Donor Serve and AmazeIt’s All About Relationships • With effective stewardship, you can be

certain of very high retention and an enthusiastic donor base.

• Keeping your donors is not a matter of good luck. It means having a systematic program in place and unending attention to effective implementation.

The Institute for Charitable Giving

Minimal Effort Case Studies

West Yavapai Guidance Clinic FoundationWho are we? Why donate to us?

I’m a small rural nonprofit……

How can I compete?

Think “FRANK”

“FRANK” Friendship

Keep your friends and family close. *And, yes, this includes your co-workers andboard.

“FRANK” Real

Keeping it realWhat are your usual donations?What does a major gift look like in your organization?

“FRANK” Adventure

Step outside the box with parties, decorations,video, learn something new.

“FRANK” Narration

Remember you are telling a story.

“FRANK” Kindness

It is essential for relationship

building.

F FriendshipR RealA AdventureN NarrationK Kindness

CommunIT, LLC is a full-service managed IT services provider. We fuse high-quality technical expertise with a strategic and creative business approach to develop solutions that directly impact nonprofit missions and build capacity! Contact Chalease Linderman, Community Development Director at (928) (928) 443-8433 or [email protected].

The Yavapai County Community Foundation’s mission is to lead, serve and collaborate to mobilize enduring philanthropy for a better Yavapai County. An affiliate of the Arizona Community Foundation, YCCF secures, manages and allocates donors’ gifts for charitable purposes in the County while working to improve the quality of life for local residents. We build endowment, permanent and sustainable funding for our community! Contact Tracey McConnell, Grants & Operations Coordinator at (928) 499-9795 or [email protected] or visit http://www.yavapaifoundation.org.

The Alliance of Arizona Nonprofits hosts many forums, seminars, and workshops throughout Arizona. Topics range from grantwriting and fundraising, to town halls, collaboration expos, and national thought-leaders. The Alliance offers a variety of cost-savings programs and discounts that returns a typical savings of $1,564 back to your mission. Contact Executive Vice President Connie Phillips, (602) 279-2966 x15 or [email protected] or visit www.arizonanonprofits.org.

The mission of AFP’s Northern Arizona Chapter is to advance philanthropy by mentoring people and organizations in practicing effective and ethical fundraising. AFP fulfills this mission through education and training, networking, mentoring, recognition and providing resources. Don’t reinvent the wheel . . . use available resources. For more information contact: President, Jim Anderson, GoalBusters Consulting LLC, Flagstaff [email protected], (888) 883-2690 x102 or visit: http://afpnaz.afpnet.org.

Activate Your Profile & Network• If you participated in 2013, you should be all set! If you

have lost your password, contact Razoo Customer Support to gain access to your account.

• If you did not participate in 2013, simple instructions for claiming your Razoo profile can be found here.

http://www.arizonanonprofits.org/content/register-your-nonprofit